- Products & Technology
- Case Studies
- Contact Us
- Get Started
iPad, iPhone, and iOS 7 Adoption Trackers
Expectations are high for Apple's newest iPads, the iPad Air, which hit the shelves November 1st, and the iPad Mini with Retina Display (aka the Mini 2) which was quietly made available online and in select stores on November 13. Even Apple CEO Tim Cook says "it's going to be an iPad Christmas" -- and our trackers seem to be backing up his claim so far. To gauge the reception in the marketplace, we've added three new trackers to our collection: one that compares adoption of the iPad Air to recent iPad launches, one that tracks the current active usage rates for all models, and one that compares the iPhone 5s and 5c to last year's launch of the iPhone 5.
Here's the complete list of trackers we're running:
- iPad Usage Relative to Previous iPad Launches
- iPad Usage Monitor
- iPhone Usage Relative to Previous iPhone Launches
- iPhone 5s and 5c Usage Monitor
- iOS 7 Usage Monitor
- iOS 7 Usage Relative to Previous iPad Launches
To create these graphics, we're sampling data from millions of iPhones and iPads using Fiksu client apps. The data updates hourly, so the current day stats are subject to change throughout the day. They're also interactive - you can select a range to zoom in, or turn each data series on and off by clicking on the names in the legend on the right.
Data sampled hourly in batches of approximately 10M events from apps using the Fiksu SDK. These events include app launches, in-app purchases, and registrations, and are filtered to count unique devices. Devices using operating systems older than iOS 5 are not counted, and represent a negligible amount of total traffic.