Bridging the Desktop/Mobile Divide: Understanding the technologies and tactics needed for success in a multi-channel world

Bridging the Desktop/Mobile Divide: Understanding the technologies and tactics needed for success in a multi-channel world

Consumers now spend more time on mobile than on desktop websites or on TV - but advertising on mobile has not kept up. Despite consumers spending 20% of their overall media time on mobile, only 4% of ad dollars are spent there. This represents a lost opportunity for marketers.

Download and learn:

  • How changes in industry practice and standards have paved the way for cross-device marketing
  • What technologies and media sources are available to support cross-device targeting
  • Eight practical tips on how to implement a cross-device marketing program

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A Comparison of Media Sources for Mobile App User Acquisition - Spoiler Alert: Advantage Facebook

A Comparison of Media Sources for Mobile App User Acquisition - Spoiler Alert: Advantage Facebook

In the last year, Facebook's Mobile App Ads have set a new bar for app marketing performance. Fiksu recently studied 300 apps who advertised across Facebook and other sources to evaluate exactly how they compare, and the results were clear: Facebook is delivering unmatched ROI.

Read the report to learn:

  • Users acquired via Facebook make purchases at a rate nearly 50% higher than banner networks and 12% higher than video networks
  • The cost to acquire a purchasing user is significantly lower than on other sources
  • Despite higher CPCs, Facebook consistently outperforms other channels on ROI

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Learn First, Start Strong: Soft Launch Strategies for Mobile Game Companies

Learn First, Start Strong: Soft Launch Strategies for Mobile Game Companies

This ebook draws on our experience soft launching hundreds of games to detail how you can best use the soft launch technique for your own game.

Download and learn:

  • The basics of executing a soft launch
  • How to decide what you can and can't test
  • What to look for in a tracking partner

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User Acquisition For Mobile Games On Facebook

User Acquisition For Mobile Games On Facebook

This ebook outlines how to best take advantage of the wide range of tools and techniques Facebook provides to boost performance to new levels.

Download and learn:

  • Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media
  • Best practices and techniques to improve performance for Facebook mobile app ads up to 60%
  • Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook using Fiksu programmatic tools

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Holiday App Marketing Tips

Top Tips and Techniques for Holiday App Marketing

In this ebook, you'll learn our top tips for starting and executing your holiday app marketing plan from now through January. 

Download and learn:

  • How to plan your budget to incorporate both value and volume
  • When and how to update your app
  • About the cost to acquire a loyal user throughout the holiday season

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Top 10 Tips To Identify High-Performing App Discovery Incent Networks

Brand Building on Mobile Devices: Measuring the Value of Consumer Engagement

This new Fiksu report studies the idea of mobile apps as vehicles for engagement - recurring interactions with a brand.

Read the report to learn:

  • Why current industry metrics are ineffective for measuring the power of mobile apps
  • How mobile compares on a straight CPM and CPC basis
  • How CPEm reveals the true value of mobile apps for brands

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Top 10 Tips To Identify High-Performing App Discovery Incent Networks

Top 10 Tips To Identify High-Performance App Discovery Incent Networks

This new eBook, compliments of Fiksu, outlines the ten top features to look for in a rewards or incent network, so you can choose the best partner for your business.

Learn to identify networks that:

  • Get your game to the top of the store ranks and drive organic users
  • Don’t charge twice for the same install, lowering your costs by to 10%-40%
  • Offer social communities you can use to drive incremental installs

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5 Essential Tips for App Marketing on Facebook

5 Essential Tips for App Marketing on Facebook

Facebook’s mobile app install ads present a tremendous opportunity for app marketers to cost-effectively build their loyal user base.

Learn how to:

  • Market your mobile app more effectively using Facebook
  • Achieve the best ROI when using Facebook mobile app install ads
  • Leverage Facebook’s immense audience and data

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10 Big Brand Strategies for Mobile App Marketing

10 Big Brand Strategies for Mobile App Marketing

Learn what leading brands are now doing, how they’re doing it, and what their marketing executives have to say in this new ebook.

Learn to:

  • How big brands are growing their mobile app user base
  • Ten marketing strategies big brands are employing to drive their success
  • Industry trends you should know about

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How Mobile Ad Tracking Impacts App Marketing Results

How Mobile Ad Tracking Impacts App Marketing Results

Download the technical white paper to gain a deeper understanding of the performance tracking technologies available on mobile

Learn to:

  • How mobile differs from online tracking methods
  • Advantages and limitations of the available technologies
  • How to get the best value out of your mobile app marketing budget

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Optimization for Advanced App Marketers

Optimization for Advanced App Marketers

This eBook, Optimization for Advanced App Marketers, Technology and Practices for High-Performance Results, discusses why the right optimization technology is so crucial to successful mobile app marketing.

Learn to:

  • Maximize your marketing budget
  • Drive installs based on post-download monetization events
  • Generate loyal app users cost-effectively

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android app marketing and google play

Android App Marketing And Google Play - What You Need To Know

This new ebook addresses the most important concerns Android marketers need to understand to be successful on Google Play: How to raise app rank; increase organic user acquisition; target high-value users, and much more.

It includes:

  • The "must-know" differences between Google Play and Apple's App Store
  • Techniques to get your app found and drive more installs
  • Expert tips from experienced Google Play marketers

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How to Acquire Loyal App Users

How to Acquire Loyal App Users - Strategies to grow in-app purchases, ad revenue & registrations

This new eBook details new technologies and practices used by leading app developers to identify, target and acquire likely loyal users - to increase in-app purchases, lifetime customer value, and marketing ROI.

You'll learn how to:

  • Drive downloads from profitable, loyal users
  • Increase in-app purchases, ad revenue & registrations
  • Grow lifetime customer value
  • Leverage new technology for targeting loyal users

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Top 5 Mobile App Marketing Mistakes And How to Avoid Them

Based on discussions with numerous mobile app marketers, this eBook outlines the top 5 mobile marketing mistakes, along with actions to eliminate errors and effectively grow your mobile app business.

You'll learn:

  • Top mistakes made by marketers
  • How to avoid these mistakes
  • Strategies for fast app growth

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Best Practices for Growing your Mobile App Business

Learn proven best practices leading companies are using today to build successful and sustainable mobile app businesses.

Gain insights to successfully:

  • Increase your app ranking
  • Cost effectively generate more downloads
  • Acquire a large number of profitable loyal users

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