Fiksu goes for global expansion with 400% European growth and big brand focus

"10 Big Brand Strategies For Mobile App Marketing" ebook unveiled at Mobile World Congress 2013

Barcelona, 26th February 2013

Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform that combines advanced media optimization technology with the world’s largest app media inventory, has announced the expansion of its operations in Europe thanks to breakthrough results in the past year.

Fiksu is now offering its unique app marketing platform to developers and publishers across all European countries. With six-month European growth rates of 400% in number of client apps and 440% in number of installs, Fiksu is seeing returns on an international expansion strategy that includes deep technical integration with all the leading European ad networks. Fiksu can offer clients optimized access to 99% of all available mobile ad inventory in Europe.

This expansion is being supported by European staffing growth. Fiksu's London-based team of sales and client-service experts tripled in size in 2012, and is expected to double again in 2013. This London contingent will soon be moving to an expanded office that will serve as headquarters for all European operations. Fiksu also plans to open supporting offices in additional European countries.

In Europe as in the U.S., Fiksu's growth stems from a focus on leading global brands, who are increasingly focused on apps for customer acquisition and retention. Fiksu is empowering these large brands with technology and expertise that drives efficient, large-scale app marketing. Fiksu is excited to introducing a new ebook aimed at big brands as part of the mPowered Brands exhibition at Mobile World Congress: 10 Big Brand Strategies For Mobile App Marketing.

“With our market-leading position in the United States, expansion into Europe is a natural progression. Of course it is very important to Fiksu that we apply the same expertise and attention to detail for our European customers that has ensured our success in the US,“ commented Micah Adler, Founder and CEO, Fiksu.

“With the European app market already substantial and growing, app marketers here are facing challenges similar to those in the US: cost-effectively acquiring the loyal users they need to succeed," Adler continued.  “We will combine our innovative technology with the experience and data that we have accumulated worldwide over the last two years to provide significant advantages to European app developers and publishers.”

Adler will be speaking as part of the "Executive Roundtable: Masters of Monetization" session at 1:50PM – 2:20PM in Hall 8.0, Theatre District, Theatre A. Fiksu has also produced a Mobile App Map to help visitors to the App Planet Exhibition find the partners they need to design, create, promote, monetise, and analyse their apps.

Fiksu has accumulated data on more than 70 billion app actions including launches, registrations, and in-app purchases. This data is used by the algorithms built into the Fiksu Platform to drive real-time optimization of ad campaigns, to help app developers acquire large volumes of loyal users at extremely efficient costs.  

About Fiksu
Fiksu, Inc. helps leading brands optimize their iOS and Android mobile app marketing campaigns and secure large volumes of loyal users. The company’s flagship platform, Fiksu® Mobile App Marketing Platform, spans the entire mobile ecosystem providing the most cost-effective, predictable and intelligent mobile advertising solution, slashing user acquisition costs and ensuring sustained user engagement. Additionally, Fiksu offers FreeMyApps®, an app discovery platform where users are rewarded. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures. More at www.fiksu.com@Fiksu and on the Fiksu blog.

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