Fiksu Announces FreeMyApps to Help Paid Apps Grow Revenue

New Mobile Advertising Solution Offers a Traffic Enrichment Layer to Provide iOS App Developers with a Cost-Effective Method to Drive Paid App Downloads
Boston, December 13, 2011

FreeMyApps (www.freemyapps.com) launches today, providing U.S. developers and marketers of paid iOS apps a new, scalable solution to cost-effectively market and grow their business. Created by Fiksu, Inc., developers of the industry’s first mobile app user acquisition platform spanning the entire mobile ecosystem, FreeMyApps offers consumers with iOS devices free access to a growing selection of full-version paid apps in exchange for trying free apps.

FreeMyApps is designed to help paid app developers and marketers overcome the notorious advertising challenge of cost-effectively driving download volume and profitable revenue growth of paid apps. FreeMyApps provides an effective solution to this challenge through a Traffic Enrichment Layer, enabling premium apps the ability to drive traffic, increase purchase rate and heighten word of mouth awareness.

Powered by the same proprietary algorithms of Fiksu for Mobile Apps, FreeMyApps targets and optimizes the best mix of advertising traffic from ad networks and real time bidding exchanges.  Utilizing a Traffic Enrichment Layer, FreeMyApps drives higher conversion rates and volumes of app downloads by enriching the user value through engagement after a click on a banner ad but before presenting a link to download an app from Apple's App Store.

"People who try Skyfire's paid apps love them and tell their friends, but we are always seeking to grow even faster in cost-effective ways," said Jeffrey Glueck, CEO of Skyfire. "We are excited to be a launch partner for FreeMyApps, to reach more users and grow revenue."

"FreeMyApps was incubated in Fiksu Research Labs because our clients and the app development community have been searching for a viable alternative for marketing their paid apps," said Micah Adler, CEO of Fiksu. "With FreeMyApps, it's a win for everyone – paid app developers can be profitable at scale without switching to a free or freemium model, free app developers can expand their reach and consumers can get paid apps for free."

For consumers, FreeMyApps provides an exciting new way to access some of the most popular paid app titles for free. By simply downloading and launching from a menu of free "sponsor" apps, consumers earn credits that can be redeemed for paid apps. Currently, FreeMyApps is not available on Android or the desktop, but users may access additional information from these devices through www.FreeMyApps.com.

FreeMyApps

About FreeMyApps
FreeMyApps is a new-to-market Traffic Enrichment Layer from Fiksu, Inc. The solution provides a new ROI opportunity to the paid app community, helping paid apps cost-effectively grow a large user base and increase revenues, while also providing an attractive vehicle for free app reach. On FreeMyApps, consumers can download paid iOS apps for free in exchange for trying free apps. Follow @FreeMyApps for the latest apps and www.FreeMyApps.com for additional information.

Media Contact:
Jill Newberry
InkHouse (on behalf of Fiksu)
(781) 966-4100
fiksu@inkhouse.net

Viki Zabala
Fiksu, Inc.
Director of Marketing
(855) 463-4578
press@fiksu.com

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