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In the Media
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July 23, 2013Facebook Trialing Mobile Game Ads Inside Notifications Tab
"Mobile app marketers have quickly realized the disruptive power of Facebook mobile app install ads, which have poured a new stream of effective and cost-efficient inventory into the market," Fiksu CEO Micah Adler said last month. "Savvy marketers have already taken advantage of Facebook's extensive capabilities for focusing on specific audiences, and as more brands follow suit, we can expect volume to continue to climb."
Facebook (NASDAQ:FB) is testing new ad units that insert recommendations for mobile games directly into a user's notifications tab, alongside comments, likes and other social interactions.
July 16, 2013App Marketers Gain Higher-Value Users Via Subcategories
“As the App Store gets more crowded, success within a category or subcategory is becoming more important,” said Craig Palli, chief strategy officer of Fiksu, Boston.
As the application market continues to grow, marketers are increasingly looking to rank well in smaller subcategories as a way to stand out in app stores.
July 15, 2013Mobile Game Marketing: 6 Key Things Developers Need To Do
A common app marketing approach is to launch a "burst" campaign as a product comes to market, with a goal of driving as many downloads or purchases as possible. However Kiladis suggested burst campaigns need to be augmented to look at how the momentum can be sustained over time--particularly if your marketing strategy proves successful.
Speaking as part of a recent online panel discussion hosted by Fiksu, Barden was one of several experts trying to help developers understand the most critical things they need to do for long-term user acquisition, retention and monetization of their mobile games.
Getting to that starting point, however, may require some ingenuity from app developers. Based on advice from a variety of firms in this space, here are the best ways to begin the journey.
July 10, 2013Twitter's Retargeting Tool May Shift Major Direct Response Ad Dollars To Mobile
“Well-implemented targeting typically also lends itself to compelling retargeting,” said Craig Palli, vice president of business development at Fiksu Inc., Boston.
As marketers increasingly look to tie together their email and mobile channels, Twitter’s new retargeting tool that was launched last week will likely shift big amounts of direct response advertising into mobile.
July 9, 2013Study: Mobile ROI Higher Than Traditional Models
New data out from Fiksu may have more brands looking to the mobile space to engage and interact with consumers. According to their new report, mobile is returning more on the ad investment, especially in terms of engagement and cost-effectiveness.
Fiksu's report finds that the cost per engagement of a mobile app ad is up to 10 times lower than paid search. Researchers also found that mobile CPMs are the second lowest, behind social network advertising, and that mobile display CPCs are about 90% lower than for desktop CPCs.
July 2, 2013Why Ads for Apps in Facebook Are Actually a Big Deal in the World of App Marketing
Users of the Facebook mobile app may have noticed that the app now features more ads prompting users to download certain apps.
However, these little blips could be actually having a significant impact on the way that marketers try to sell apps to iOS users, according to a company called Fiksu that tracks app downloads and performance in the context of marketing.
July 1, 2013How To Get The Most Out Of Facebook's Mobile App Install Ads
As the mobile app marketing landscape evolves at lightning speed, I’m reminded how important it is for marketers to constantly assess new ways to identify and reach their most loyal customers.
I recently took the time to analyze the performance of a few early Facebook mobile app install ad campaigns to assess how they worked and the early ROI. Here’s what I discovered.
Written by Craig Palli of Fiksu, originally posted on MediaPost.
June 28, 2013Mobile App Downloads Up, Acquisition Costs Down
“Mobile app marketers have quickly realised the disruptive power of Facebook mobile app install ads, which have poured a new stream of effective and cost-efficient inventory into the market,” said Micah Adler, Fiksu’s CEO.
Adler continued, “Savvy marketers have already taken advantage of Facebook’s extensive capabilities for focusing on specific audiences, and as more brands follow suit, we can expect volume to continue to climb – along with costs, as competition heats up in the coming months.”
June 28, 2013Fiksu: Facebook Credited For Drop In Cost Of Loyal User Acquisition
Facebook mobile application downloads led the cost of acquiring a loyal game player to drop from $1.50 in April to $1.33 in May, according to Fiksu.
At this point mobile app ads cost as little as one-tenth that of desktop keyword click. "Brands are waking up to the fact that mobile apps provide an incredible and very cost-effective canvas for marketing. But using CPM and CPC as sole measures of ROI eclipses the powerful engagement that mobile apps bring and which brand marketers seek," Fiksu Vice President Craig Palli says.
June 28, 2013iPhone App Downloads Up 31% In May, But Android Narrowed The Gap
According to Fiksu, downloads of free iPhone apps grew by 31% in May compared to the same month in 2012. This is nothing to sniff at, but it clearly signals the maturation of the iOS app market in the United States.
The daily download level of 5.9 million in May still sits below January’s pace of 6.1 million daily downloads. This stands in stark contrast with Google Play’s torrid download volume growth in Asia in the first half of 2013. Interestingly, Fiksu also reports that the iOS app user acquisition cost is now actually dropping as Facebook’s mobile app install ads exert downward pressure on marketing campaign pricing.