In the Media
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December 28, 2012Costs For Marketing Mobile Apps Spiked Last Month Even As Downloads Temporarily Dropped
“We can expect costs and download volumes to climb through December, much like last year, as marketers spend heavily in preparation for the flood of new devices and rush of user activity and app discovery around Christmas,” said Fiksu’s CEO Micah Adler in a statement.
As app developers geared up for the super-competitive Christmas season, marketing costs rose by 30 percent in November from the month before, according to Fiksu, a Boston-based company that helps publishers find the most efficient marketing channels.
The company said that the cost of getting a “loyal” user, or one that opens an app more than three times, rose to $1.38 from $1.06 in October. That reversed a four-month trend that saw marketing costs decline going into October’s launch of the iPhone 5.
Fiksu said the average number of downloads for the top 200 free iPhone apps in the U.S. declined to 4.57 million per day in November, down from 5.4 million in October. This is a temporary decline following the annual bump that comes with the launch of a new iPhone. When consumers get new phones around the annual iPhone launch or Christmas, downloads spike temporarily as people try out new apps or download old favorites.
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December 19, 201213 Hot Boston Tech Firms I'm Watching In 2013
Among the hundreds of privately-held tech companies in the Boston area, a few have gotten a disproportionate share of my attention in recent months.
Fiksu, Boston, offers technology for lowering the cost and effort involved with marketing mobile apps. 2012 revenue expected: Not disclosed. Reasons to watch: Pace of mobile app downloads continues to accelerate; says it became "recognized leader in app promotion" in 2012; may double its 130-person staff in 2013. (Pictured: founder and CEO Micah Adler.)
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December 14, 2012Mobile App Marketing Firm Fiksu To Continue Hiring Spree In 2013
This year also saw Fiksu expand internationally, with new offices opened in London and Singapore, and global expansion will continue to be a focus going into next year, Adler said.
Boston-based Fiksu, which offers technology for lowering the cost and effort involved with marketing mobile apps, may double its 130-person staff in 2013 if the company "can find all the right people to fill the slots we're trying to fill," CEO and founder Micah Adler said in an interview.
Fiksu's headcount doubled this year, as the firm grew its business and raised a $10 million Series B round in July, Adler said. He declined to provide his revenue expectations for 2012.
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December 13, 2012Fiksu Introduces Real-Time Bidding Tracking To Its User-Acquisition Tool
“We designed our technology platform to be highly extensible and strategically scalable, recognizing that a robust mobile advertising platform is the future of mobile-app marketing,” said Fiksu chief executive officer Micah Adler.
Building a great game is only half the battle. For most mobile developers, the real work starts after the game is out on people’s devices.
Today, marketing company Fiksu is announcing new features to its user-acquisition platform. Developers now have access to a deep analytics in Fiksu’s new dashboard that inform marketers how well an ad is performing and how much they’re spending.
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December 11, 2012Fiksu Brings FreeMyApps to Android
“The FreeMyApps mobile web app for iOS has become an invaluable service for acquiring new users, and publishers have been clamouring to have the same successful platform built out to serve their consumer acquisition efforts on Android,” said Micah Adler, CEO and founder of Fiksu.
Fiksu is bringing its app discovery platform, FreeMyApps, to Android with the launch of its beta version. FreeMyApps rewards its users with gift cards for exploring and sharing its range of free apps.
Since it launched as a web app for iOS in December last year, the platform has seen 1,000 per cent growth, with more than 750,000 monthly active users downloading apps through the service.
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December 10, 2012Tips To Add Some Seasonal Joy To Your App’s Holiday Sales
What marketing strategies are on your holiday wish list?
Looking to boost your apps sales for the holidays? Mobile app marketing experts Fiksu and Localytics have teamed up to research which strategies work, and put their findings into a perfect stocking stuffer of an infographic. What marketing strategies are on your holiday wish list? Let me know at Hive@Boston.com or on Twitter at @HiveBoston.
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December 9, 2012Why So Many Advertisers On Apple’s iOS Are Still Tracking With UDID
Still, since September, the new identifier is not being adopted very quickly, according to Craig Palli, vice president of business development at mobile app marketing company Fiksu.
Even the best-laid plans to protect user privacy require a bit more patience to come to fruition. As part of the release of iOS 6, Apple took a big step for user privacy: it rolled out a new system for advertisers on its platform that replaced the use of unique device identifiers. The move was hailed for its intention to give users more control over their personal information, while at the same time allowing publishers to better target ads. But almost three months after the introduction of Apple’s new Identifier for Advertisers, the transition is slow-going: according to one estimate, at least 90 percent of advertisers, ad networks and publishers on iOS are still using UDIDs to track user behavior and target ads.
It took serious privacy concerns to get Apple to move away from UDIDs, which were supposed to be anonymous: Researchers showed that it was possible to identify an iOS user by their unique ID with just a bit of additional information.
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December 7, 2012FreeMyApps Bringing Its App Discovery, Engagement & Rewards Platform To Android
The FreeMyApps mobile Web application for iOS has become an invaluable service for acquiring new users, and publishers have been clamoring to have the same successful platform built out to serve their consumer acquisition efforts on Android, said Micah Adler (pictured), CEO and founder of Fiksu.
FreeMyApps (www.freemyapps.com), a leading app discovery, engagement and rewards platform for mobile app marketing, today announced its upcoming launch on Android after experiencing 1,000 percent iOS growth in 2012. Created by Fiksu, FreeMyApps has quickly become a destination for eager consumers seeking to discover new apps — more than 750,000 monthly active users are downloading.
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December 7, 2012Fiksu Launches Android Beta Of FreeMyApps
Glenn Kiladis, general manager of FreeMyApps, commented, “Rewards-based marketing is a foundation of building truly great B2C businesses, particularly in the dynamic, consumer-focused app ecosystem.”
Following up on its very obvious success in the iOS world – where users drove 1,000 per cent growth in 2012, Fiksu has just released a beta version of its FreeMyApps app for Android users. Potential testers should go to the FreeMyApps site here to download the program and side load it onto their Android handset. The full version is expected out on Google Play later in December [2012]. What this app does – in addition to app discovery, is reward users for actually downloading and trying out an app. Hence Fiksu believes the Android FreeMyApps community will ramp up quickly as the hundreds of thousands of current FreeMyApps users on iPhones, iPads, and iPod Touches will be able to do cross-platform social sharing.
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December 7, 2012Fiksu’s FreeMyApps Platform Launches For Android
After growing by 1,000 percent since launch in December 2011, Fiksu’s mobile app discovery platform FreeMyApps is now available for Android in beta.
The Boston-based user acquisition and marketing company said that FreeMyApps has more than 750,000 monthly active users downloading various apps. FreeMyApps will work seamlessly across both iOS and Android, allowing users to refer friends through social channels.
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