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July 9, 2013Study: Mobile ROI Higher Than Traditional Models
New data out from Fiksu may have more brands looking to the mobile space to engage and interact with consumers. According to their new report, mobile is returning more on the ad investment, especially in terms of engagement and cost-effectiveness.
Fiksu's report finds that the cost per engagement of a mobile app ad is up to 10 times lower than paid search. Researchers also found that mobile CPMs are the second lowest, behind social network advertising, and that mobile display CPCs are about 90% lower than for desktop CPCs.
July 2, 2013Why Ads for Apps in Facebook Are Actually a Big Deal in the World of App Marketing
Users of the Facebook mobile app may have noticed that the app now features more ads prompting users to download certain apps.
However, these little blips could be actually having a significant impact on the way that marketers try to sell apps to iOS users, according to a company called Fiksu that tracks app downloads and performance in the context of marketing.
July 1, 2013How To Get The Most Out Of Facebook's Mobile App Install Ads
As the mobile app marketing landscape evolves at lightning speed, I’m reminded how important it is for marketers to constantly assess new ways to identify and reach their most loyal customers.
I recently took the time to analyze the performance of a few early Facebook mobile app install ad campaigns to assess how they worked and the early ROI. Here’s what I discovered.
Written by Craig Palli of Fiksu, originally posted on MediaPost.
June 28, 2013iPhone App Downloads Up 31% In May, But Android Narrowed The Gap
According to Fiksu, downloads of free iPhone apps grew by 31% in May compared to the same month in 2012. This is nothing to sniff at, but it clearly signals the maturation of the iOS app market in the United States.
The daily download level of 5.9 million in May still sits below January’s pace of 6.1 million daily downloads. This stands in stark contrast with Google Play’s torrid download volume growth in Asia in the first half of 2013. Interestingly, Fiksu also reports that the iOS app user acquisition cost is now actually dropping as Facebook’s mobile app install ads exert downward pressure on marketing campaign pricing.
June 28, 2013Today’s Burning Question: 2013 Halftime Report
At Fiksu, we’re seeing it firsthand. Our use of the Facebook mobile app install unit has grown over 500 percent in recent months, now accounting for a 7 figure monthly spend.
The story of the year is Facebook’s transformation from a social media company to, as described by Mark Zuckerberg, a mobile company. The speed of the transformation is frankly amazing, and is indicative of the increasingly central role of mobile and mobile apps in everyday life.
June 28, 2013Mobile Advertising Trumps Traditional Advertising in Cost-Effectiveness, Says Fiksu
Cost-per-engagement for mobile app advertising is ten limes less than paid search marketing, a recent study from Fiksu revealed.
The study, entitled “Brand building on mobile devices: measuring the value of consumer engagement,” analysed over 2.4 billion app marketing data points from campaigns run by brands on the Fiksu platform, and compared those numbers with traditional advertising data, looking specifically at cost-effectiveness and engagement.
June 28, 2013Fiksu: Facebook Credited For Drop In Cost Of Loyal User Acquisition
Facebook mobile application downloads led the cost of acquiring a loyal game player to drop from $1.50 in April to $1.33 in May, according to Fiksu.
At this point mobile app ads cost as little as one-tenth that of desktop keyword click. "Brands are waking up to the fact that mobile apps provide an incredible and very cost-effective canvas for marketing. But using CPM and CPC as sole measures of ROI eclipses the powerful engagement that mobile apps bring and which brand marketers seek," Fiksu Vice President Craig Palli says.
June 28, 2013Mobile App Downloads Up, Acquisition Costs Down
“Mobile app marketers have quickly realised the disruptive power of Facebook mobile app install ads, which have poured a new stream of effective and cost-efficient inventory into the market,” said Micah Adler, Fiksu’s CEO.
Adler continued, “Savvy marketers have already taken advantage of Facebook’s extensive capabilities for focusing on specific audiences, and as more brands follow suit, we can expect volume to continue to climb – along with costs, as competition heats up in the coming months.”
June 27, 2013Player-Aquisition Costs Fall For Mobile Developers In May
The average cost to acquire a loyal player in May dropped to just $1.33. That’s down 11 percent from $1.50 in April, according to a report marketing-platform company Fiksu.
“Mobile app marketers have quickly realized the disruptive power of Facebook mobile app install ads, which have poured a new stream of effective and cost-efficient inventory into the market,” Fiksu chief executive Micah Adler said. “Savvy marketers have already taken advantage of Facebook’s extensive capabilities for focusing on specific audiences, and as more brands follow suit, we can expect volume to continue to climb – along with costs, as competition heats up in the coming months.”
June 27, 2013Facebook Install Ads Galvanizing iOS App Download Growth, Fiksu Says
"Mobile app marketers have quickly realized the disruptive power of Facebook mobile app install ads, which have poured a new stream of effective and cost-efficient inventory into the market," Fiksu CEO Micah Adler said.
The Fiksu App Store Competitive Index, which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps, reveals that App Store downloads averaged 5.9 million per day last month, up from 5.61 million per day in April. Fiksu notes that May 2013 App Store traffic increased 31 percent year-over-year, underlining both the continued growth of the mobile sector as well as some maturation in the overall quality of mobile apps and their ability to engage consumers.