In the Media
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March 27, 2013Fiksu Finds iOS App Downloads Tank After Holidays
On Wednesday, new data released by Fiksu showed declining mobile app download volumes and user acquisition costs as the 2012 holiday season drew to a close.
As MMW reported in January, mobile app downloads soared over the Christmas holiday, as tens of thousands of new smartphones and tablets were unboxed.
The Fiksu App Store Competitive Index (which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps) dropped 13 percent, or 810,000 downloads each day, to 5.20 million daily downloads in February, from January’s 6.01 million.
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March 27, 2013iPhone App Downloads Down 13% in February: Fiksu
iPhone app downloads decreased by 13 percent to 5.2 million daily downloads in February, according to new metrics from Fiksu.
The Fiksu App Store Competitive Index, which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps, followed an increase in downloads during January. The decrease in February downloads came after huge spikes in downloads during the holiday season.
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March 14, 2013Samsung Galaxy S4 Will Boost Mobile Advertising, Say Industry Players
Craig Palli, VP of business development at Fiksu, concurred, while adding, "[Our] data clearly shows a greater than 33 percent increase in overall mobile app engagements during [a major] device introduction period."
Mobile marketers were already pumped about the Samsung Galaxy S4, even before the phone was unveiled at Radio City Music Hall on Thursday night in New York. Images of the new phone were leaked by a Chinese blog earlier this week, and now the tech world is expecting a bigger screen, a native digital wallet app like iPhone's Passbook, a better camera and an eye-tracking interface that will supplement finger scrolling for screen-navigation purposes. (Yes, in the desktop sense, your eyes could be the new cursor.)
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March 13, 2013App Discovery Apps – Should You Make Your App Free For A Day?
Fiksu has taken a more streamlined route, offering users iTunes and Amazon gift cards for downloading apps.
A few incentivised app download networks have now evolved into apps themselves. These combine typical discovery features, like daily deals and enhanced search, with incentive based downloads. The two biggest are Fiksu’s FreeMyApps and Tapjoy’s own web app. Whereas Tapjoy offers a variety of rewards such as in-game currency and credits for movie apps, Fiksu has taken a more streamlined route, offering users iTunes and Amazon gift cards for downloading apps. Of course, all the same controversies over incentivised downloads have followed these platforms into the discovery space, but with FreeMyApps boasting over 9 million users, it’s well worth a look for developers.
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March 7, 2013Advertisers And Marketers Should Love Facebook's New Feed… But They Better Refocus On Being Awesome
“Facebook’s news is unbelievably exciting,” Fiksu CEO Micah Adler says. “Introducing enhanced feeds creates rich contextual advertising opportunities and serves as a perfect complement to Facebook’s unprecedented targeting and measurement capabilities."
Nothing matters more to advertisers than context, Adler says, saying that while Facebook likes are simple, one-dimensional indications of positive sentiment, interactions between advertisers and people through contextual targeting in the new news feeds will “inevitably increase buyer interest.” He added that Fikus is planning to invest “significantly in new ad units on Facebook, particularly in mobile.
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March 7, 2013Facebook Changes News Feed To Get More Visual
The revamped News Feeds "reflects elements of some of the most popular apps" on Facebook, such as Path and Spotify, that let people share photos and music with friends, says Micah Adler, CEO of Fiksu, whose technology optimizes mobile ads on Facebook. "Facebook is unifying the best of mobile and social into a singular experience."
Facebook's News Feed has a new face, which may bring a frown from the newspaper industry.
The revamped look — with bigger photos and richer video on a member's profile — is clearly designed to have the look and feel of a newspaper. A "switcher" tool bar on News Feed lets Facebook members switch to different sections, as they would the sports or life section in a paper.
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March 7, 2013Platforms Offer Measurement, Ad Options For Mobile Brands
Meanwhile, from Fiksu, news that app downloads are on the rise.
For January 2013 Fiksu notes app downloads surpassed the 6 million per day level in January. With more mobiles downloading apps, it pushes the cost-acquisition model down as well. According to Fiksu's Cost per Loyal User Index is now costs app developers $1.56 to acquire a new customer, a decrease of 7% (11 cents) from December 2012.
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March 5, 2013Fiksu Announces EU Expansion After Big Six Months
“With the European app market already substantial and growing, app marketers here are facing challenges similar to those in the US: cost-effectively acquiring the loyal users they need to succeed," said Micah Adler, founder and CEO of Fiksu.
Fiksu is expanding its European operations after seeing a 400 per cent increase in the number of apps using its platform and delivering 440 per cent more installs over the last six months.
The US-based app marketing company says it will now be able offer clients access to 99 per cent of all available mobile ad inventory in Europe. A new HQ in London will house its growing team, which tripled in size during 2012 and will double again this year. Additional European hub offices are also on the horizon.
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February 27, 2013MWC 2013: App Downloads Rose In January And Marketing Costs Fell
Micah Adler, CEO, Fiksu, said: "The January Fiksu Indexes are early indicators of the ‘mainstreaming of mobile advertising’ with marketers placing a focus on value over volume as they strategically plan for the year ahead – spreading their budgets out to maximise impact.
App marketing specialist Fiksu has released results for January, which is usually a busy month for downloads following the surge of new devices owners that crop up around Christmas.
This year was no different and the Fiksu cost per loyal user (someone that opens an app three times or more) in January 2013 fell by seven per cent (11 cents) on December 2012, with costs at $1.56 and $1.67 respectively.
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February 27, 2013App Marketing Costs Fall As Downloads Climb
“We expect brands to allocate more dedicated spending to mobile advertising campaigns in 2013 and to only get savvier about aligning seasonal spending to the ebbs and flows of user acquisition costs,” said Fiksu CEO Micah Adler, in releasing the latest index data.
The cost to acquire app users fell 7% in January, as the number of downloads increased.
The marketing expense for developers to gain loyal customers -- those who open an app three+ times after downloads -- dropped from $1.67 to $1.56, per new data from Fiksu, the mobile app marketing firm.
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