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In the Media
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August 29, 2013App Marketing Costs Rise 20% In July
Mobile app marketing costs jumped 20% to $1.80 per loyal user in July from $1.50 in June, while download volume was up slightly, according to the latest figures from mobile app marketing firm Fiksu.
The firm’s Cost per Loyal User Index tracks how much developers spend to acquire customers who open their apps at least three times a month.
Fiksu attributed the cost spike -- to its highest level since 2011 -- to growing demand for Facebook’s mobile app advertising tools as well as Apple’s recent step to start including ratings as a factor in App Store rankings. With higher-rated apps moving up the charts, the company surmised mid-ranked and lower-rated apps began spending more to try to regain ground.
August 29, 2013Fiksu: Mobile App Marketing Costs Climb To Highest Peak Since 2011
Application marketing costs increased 20 percent in July 2013, reaching their highest point since the end of 2011, mobile user acquisition platform Fiksu reports.
Fiksu's Cost per Loyal User Index, which measures the cost of acquiring a loyal user for brands that proactively market their apps, increased to $1.80 last month, up 30 cents from June and falling just one penny short of matching Dec. 2011's high of $1.81. Fiksu credited the surge to the growing number of brands leveraging Facebook's (NASDAQ:FB) mobile app install ads, which target consumers based on the apps and games they already access on their smartphones, as well as Apple's (NASDAQ:AAPL) recent efforts to factor iOS user ratings into its App Store Top Charts rankings.
August 29, 2013U.S. Losing Ground In Mobile App Market
Fiksu also noted today that user acquisition costs in the U.S. reached their highest level since 2011, rising to $1.80 in July, up 20 percent from $1.50 in June, making the month the most expensive since December 2011.
Facebook’s mobile app advertising platform is partially responsible by driving up competition, while deep-pocketed buyers are increasing, forcing the littler guys to spend more to keep up. The big-name publishers are now dominating the tops of the app store charts, making it harder for newcomers to reach the top 250, potentially turning the app stores into winner-takes-all markets.
August 14, 20134 Lessons From One of the World's Smartest Entrepreneurs
And Fiksu’s success suggests four lessons that any start-up CEO should make sure to follow.
What is smartness? There are different kinds for different human endeavors. A smart football quarterback has little in common with a smart genetics researcher.
And you hardly ever come across an individual who is both a smart professor and a super-accomplished entrepreneur. Given my, perhaps twisted, values I am incredibly impressed by an individual who can excel in both of these fields.
That’s just the thing that Finland-born but U.S-raised Micah Adler has accomplished. His latest company’s name is a testament to his smartness. It’s called Fiksu - it means smart in Finnish - and the Boston-based start-up makes “a tech platform for programmatic mobile app advertising.”
August 13, 2013Facebook Raises Its Voice IQ With Mobile Tech Buy
Certainly from a big-picture perspective, the acquisition is in line with Facebook's honed focus these days on all things mobile, Craig Palli, chief strategy officer at Fiksu, told the E-Commerce Times.
In general, Facebook is seeking to transform its platform to cater to a more active and mobile lifestyle, Palli explained, "and acquisitions like this one will accelerate that transformation.
"Facebook saw 41 percent of their revenue from mobile in Q2, and acquisitions like this will keep them moving down the path to majority mobile revenue," he said.
August 13, 2013An Obstacle-Strewn Path Awaits Mobile Video Ads
The spectrum problem is not completely insurmountable, though -- certainly not with massive amounts of ad dollars at stake. Operators will respond -- and in fact are already working feverishly -- in order to be able to have the capacity to offer their advertisers a "solid customer experience," Craig Palli, chief strategy officer at Fiksu, believes.
As an onslaught of mobile video ads threatens the digital advertising landscape, it's sobering enough to realize that more than a few brands are not fully prepared.
Even more concerning, however, is that our wireless infrastructure is not ready for it, either.
August 12, 2013Mobile App Marketer Fiksu Boosts Groupon
Groupon — enjoying a 118% pop this year – is proving the naysayers wrong. And it uses Boston-based Fiksu — “a tech platform for programmatic mobile app advertising” — to market its mobile apps.
Behind Fiksu – it means smart in Finnish – is Finland-born but U.S-raised Micah Adler, an entrepreneur the likes of whom I had never known until I spoke with him on August 8. That’s because he has achieved excellence both academically and entrepreneurially.
August 7, 2013Groupon Chooses Fiksu to Help Apps Go Global
Fiksu CEO Micah Adler discusses the company's mobile media product with Pimm Fox on Bloomberg Television's "Taking Stock." (Source: Bloomberg)
August 7, 2013How to Make Money Off Collaboration
Former Syncapse CEO Michael Scissons, Fiksu CEO Micah Adler and Furious Minds Founder Ashley Swartz discuss collaborative consumption with Pimm Fox on Bloomberg Television's "Taking Stock." (Source: Bloomberg)
August 6, 2013Fiksu To Help Groupon Mobile Apps Go Global
Boston-based Fiksu, which offers technology for lowering the cost and effort involved with marketing mobile apps, said Tuesday it will be expanding its work on behalf of Groupon.
Fiksu has had Groupon as a customer for the past three years, primarily for marketing its mobile apps in North America.
Now, Fiksu says it has been chosen as the exclusive app marketing platform for Groupon's expansion outside of North America — particularly into Europe and Asia-Pacific.