In the Media
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April 30, 2013App Downloads Increased 12 Per Cent in March, says Fiksu
“The ‘new normal’ continued in March, which was good news for mobile app marketers. Inventory has increased but costs have held steady, reflecting a maturity in the overall quality of apps and their ability to engage users,’” said Fiksu CEO Micah Adler.
The average daily volume of downloads for the top 200 free iOS apps in the US hit 5.02m in March, an increase of 12 per cent year-on-year. However, this actually represents a dip of four per cent from February (5.2m), which was itself significantly lower than January (6.1m).
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April 29, 2013Five Mobile App Marketing Strategies For Big Brands
As mobile devices become the new primary way for customers to interact with their favorite products and services, the way that big brands are interacting with their customers and prospects is also undergoing rapid change. Brands are catching on to the increasing importance of mobile.
The challenges involved in successfully marketing an app differ greatly from what brand marketers are used to with digital and traditional channels, and the nuances involved can be overwhelming. To help you out, we’ve prioritized some key strategies for your app marketing plan below. Download our e-book, 10 Big Brand Strategies for Mobile App Marketing, to learn more.
This sponsored post is produced by Fiksu.
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April 5, 2013Today’s Burning Question: Reaction To The ‘Facebook Home’ Announcement
The burning question we posed to industry leaders today is: ”What is your reaction to today’s Facebook Android announcement?”
“Facebook continues to innovate at the intersection of social and mobile, redefining what it means to stay connected with friends and engaged with the apps you enjoy at the same time. With this announcement, Facebook has introduced a new layer of communication that extends across all of a user’s mobile activities — and we expect that Facebook Home will also present marketers with new opportunities to reach out to the unparalleled breadth and depth of the Facebook audience. This will be of significant interest to large brands that want to use mobile to build engagement and loyalty within their target audience.” – Micah Adler, President, CEO and Founder, Fiksu.
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April 3, 2013Twitter Just Gave Mobile App Developers An Absolutely Massive User-Acquisition Gift
“I’m very excited about Twitter Cards,” Craig Palli, a VP at Fiksu, the mobile app marketing platform, said.
“Twitter combines expansive global reach and real time intent within its social graph … as people search, explore and generate content within the Twitter ecosystem, it’s an ideal time to identify precisely which consumers could have a high propensity to convert into loyal users, and present them with a contextually-relevant mobile app.”
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April 2, 2013iOS App Marketers Facing Attribution Challenges – Fiksu CEO
A major challenge currently being faced by app marketers working with iOS is effective attribution of downloads, according to Micah Adler, CEO of app engagement company Fiksu (pictured).
Attribution is the measurement of how user actions (such as installs, in-app purchases and repeat launches) are impacted by marketing activity. It is an important way for app marketers to gauge the effectiveness of their spend, but is being made more difficult by changes Apple is making.
“The whole problem of attribution can be very challenging,” Adler told Mobile World Live, adding that app marketers not working with partners that cover a broad range of attribution techniques will face “difficult challenges”.
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March 27, 2013App Marketing Costs Fall Back To Earth After Holiday Highs
“On the heels of a record-shattering holiday season, February presented a more consistent ‘normalized’ and valuable landscape for mobile app marketers,” Fiksu chief executive Micah Adler said in a statement.
Last year’s holiday season saw smartphone and tablet owners downloading apps and games at rocket’s pace. This pushed the marketing cost for developers to acquire new users up in January. In February, those numbers finally started to significantly recede.
Fiksu, the developer of the app marketing platform of the same name, revealed that the cost for a developer to acquire a loyal customer dropped to $1.29 in February. That’s down from $1.57 in January and $1.67 in December.
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March 27, 2013US iPhone App Downloads Dropped 13% In February After Holiday Season Spike: Report
Fiksu’s report suggest that app download volumes on the App Store in January were even higher than the month prior, while February’s numbers fell slightly below December 2012 levels.
Mobile app marketing platform Fiksu tracked a significant decline in iPhone app downloads in February as last year’s holiday season surge calmed down.
The firm’s App Store Competitive Index measures the aggregate daily volume of the top 200 free US iPhone downloads. During the month of February, the index saw 5.2 million daily downloads, compared to 6.01 million in January.
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March 27, 2013Android Apps Closing The Revenue Gap With iOS Apps Rapidly
An interview of Craig Palli from Fiksu provided some fascinating figures about how the value of iPad, iPhone and Android smartphone application users is changing as the device owner profiles shift and usage patterns evolve.
Fiksu is one of the best-known mobile advertising specialists, with a client roster including brands like VH1 and Hearst Magazines. One of the most interesting trends popping up in the conversation with Mr. Palli was that two years ago, an iPhone user was worth more than twice as much as an Android smartphone user in revenue generation. A year ago, that lead shrunk to iPhone users being 50% more valuable – and right now, if the app is designed specifically for Android and some segmentation is considered, the revenue generation potential is the same.
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March 27, 2013Fiksu: iOS App Downloads Plummet After Holiday Season Surge
"February presented a more consistent 'normalized' and valuable landscape for mobile app marketers," said Fiksu CEO Micah Adler.
The Fiksu App Store Competitive Index, which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps, reports that App Store downloads averaged 5.2 million per day in February, down from 6.01 million in January and 5.32 million in December, a period coinciding with record device activations on Christmas Day 2012. Fiksu's Cost per Loyal User Index, which measures the cost of acquiring a loyal user for brands who proactively market their apps, dropped 17 percent to $1.29, down from $1.56 the previous month.
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March 27, 2013Number Of App Downloads, Cost Of Getting Users, Fell
“In the absence of major events or device launches during the month, the February Indexes provide early indication of what we can expect the ‘new normal’ to be for marketers this year.”
Mobile app downloads fell in February as the app economy returned to a steadier, more normal after-holiday level. User acquisition costs also fell.
The Fiksu Cost per Loyal User Index continued its downward trajectory in February, decreasing 17 percent, or 27 cents, to $1.29, from January’s $1.56.
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