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March 19, 2012Apple's App Store Eclipses 25B Downloads
The Fiksu App Store Competitive Index, which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps, reports that App Store downloads peaked at 6.79 million daily downloads in January, up 12 percent from the previous high of 6.04 million, recorded in December 2011.
Apple's (NASDAQ:AAPL) App Store has surpassed the 25 billion download benchmark. According to Apple, China's Chunli Fu downloaded the 25 billionth app, Disney's Where's My Water? Free, and will receive a $10,000 iTunes Gift Card.
The App Store now offers more than 550,000 iOS applications across 21 categories, including more than 170,000 native applications for Apple's iPad tablet. The App Store now offers applications to consumers in 123 countries worldwide, with developer payments exceeding the $4 billion mark.
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March 19, 2012Apple’s App Store Eclipses 25B downloads
The Fiksu App Store Competitive Index, which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps, reports that App Store downloads peaked at 6.79 million daily downloads in January, up 12 percent from the previous high of 6.04 million, recorded in December 2011.
The App Store now offers more than 550,000 iOS applications across 21 categories, including more than 170,000 native applications for Apple’s iPad tablet. The App Store now offers applications to consumers in 123 countries worldwide, with developer payments exceeding the $4 billion mark.
The App Store generated a record number of application downloads in January 2012, mobile user acquisition platform Fiksu reported last week. The Fiksu App Store Competitive Index, which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps, reports that App Store downloads peaked at 6.79 million daily downloads in January, up 12 percent from the previous high of 6.04 million, recorded in December 2011. Fiksu credits the proliferation of new iOS devices gifted during the holidays for driving increased app discovery and usage into the new year.
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March 19, 2012Mobile Marketing Costs Plummet By 59%
The Fiksu Indexes reveal that while many advertisers joined the rush to spend over the holiday season to drive up app store rankings and acquire an elevated volume of users, January provided one of the best opportunities for mobile app marketers to-date, as volume reached an all-time high and costs approached an all-time low.
Fiksu, a mobile app user acquisition platform reported a dramatic drop in mobile app marketing costs in January — the lowest since July 2011 — following the Christmas advertising rush, cellular-news reported on Monday.
Apple iOS app downloads in January reached an all-time high as the proliferation of new devices unwrapped during the holidays drove increased app discovery and usage in the New Year.
The Fiksu Cost per Loyal User Index fell by 59 per cent in January to $1.14, from a record high of $1.81 in December.
The Fiksu App Store Competitive Index (which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps) peaked at 6.79 million daily downloads, by 12 per cent from December’s 6.04 million, its previous high.
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March 2, 2012Report Shows Mobile App Marketing Costs Have Taken A Tumble
The Fiksu Indexes reveal that, while many advertisers joined the rush to spend over the holiday season to drive up app store rankings and acquire an elevated volume of users, January provided one of the best opportunities for mobile app marketers to-date, as volume reached an all-time high and costs approached an all-time low.
On Thursday, Fiksu – a mobile app user acquisition platform – reported a dramatic drop in mobile app marketing costs in January 2012 – the lowest since July 2011.
iOS app downloads in January reached an all-time high as the proliferation of new devices given and received over the holidays drove increased app discovery and usage in the New Year.
According to the company, The Fiksu Cost per Loyal User Index fell by 59 percent in January to $1.14, from a record high of $1.81 in December.
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March 2, 2012iOS App Downloads Peak In January And Beat Christmas Season
"We've observed many app brands invest heavily in the fourth quarter, seeking extreme growth during the holiday season, then reduce spending in January as they evaluate their marketing programs for the New Year and focus on version upgrades for their apps." says Micah Adler, CEO, Fiksu
Mobile app marketing firm Fiksu recorded an all-time high for downloads from the Apple App Store in January, the result of selling millions of iPhones and iPads.
Meanwhile, daily downloads peaked at 6.79 million as users tested out their new devices, which was up 12 per cent from the 6.04 million reached in December.
Despite the download growth, Fiksu says there was a significant dip in mobile app marketing costs in January, falling 59 per cent to an average of $1.14 from the record high of $1.81 in December.
It's a significant development for marketers to take heed of, as they can benefit from the dip in spend post-Christmas, whilst still achieving optimum results.
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March 1, 2012Fiksu: iOS Downloads Hit New Record In January, Marketing Costs Plummet
Fiksu's Cost per Loyal User Index, which measures the cost of acquiring a loyal user for brands who proactively market their apps, opened 2012 at $1.14, down 59 percent from December's record $1.81.
Apple's (NASDAQ:AAPL) App Store generated a record number of application downloads in January 2012, even as app marketing costs fell to their lowest point since July 2011, according to mobile user acquisition platform Fiksu.
The Fiksu App Store Competitive Index, which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps, reports that App Store downloads peaked at 6.79 million daily downloads last month, up 12 percent from the previous high of 6.04 million, recorded in December 2011. Fiksu credits the proliferation of new iOS devices gifted during the holidays for driving increased app discovery and usage into the new year.
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March 1, 2012January 2012 Beats Holiday 2011 For Mobile App Downloads
The numbers suggest that the traditional marketing vision that says that products need to be ready to go by specific dates in January, doesn’t really apply to apps.
The latest data about app downloads suggests that a lot of users grabbing new mobile devices doesn’t just lead to a spike in mobile downloads, but a longer-term trend that goes on for weeks.
That’s what’s suggested by data from market research firm Fiksu, which analyzed U.S. app downloads for Apple’s iOS device and Google’s Android operating system. It found that app downloads in January 2012 were actually higher than those seen in December 2011. Remember how the days around Christmas saw record-breaking numbers of app downloads? Fiksu’s data shows that January actually had 12 percent more downloads than the official holiday season, according to a story from TechCrunch.
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March 1, 2012Fiksu Reports January Opportunity For App Marketers
"In December, smartphones were ranked as the top Christmas gift to give and receive - and consumers rushed to download the hottest apps after unwrapping their new devices,: says a Fiksu blog post.
App-to-app promotion platform Fiksu says app marketing is more cost-effective in January, after the Christmas rush. The company has reported a record-breaking month in January for its app user acquisition platform.
The company's App Store Competitive Index tracks the aggregate volume of downloads achieved by the top 200 apps in the Apple App Store. In January this figure was 6.79m downloads per day, beating December (the previous high) of 6.04m downloads. This is a 12 per cent increase and the fourth straight month of increasing app traffic, says the company.
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March 1, 2012Cost Of Marketing Apps Falls In January
But while developers are leaning back, their consumers are leaning in. January saw a surge in download activity.The top 200 iPhone apps, for instance, peaked for the month at 6.79 million daily downloads, up 12% from the previous record-setting December of 6.04 million downloads a day.
After a burst of pre-holiday efforts drove the cost of marketing apps to new highs, January was a bargain for anyone trying to collect loyal users. According to app marketing services firm Fiksu and its monthly index of of the cost of acquiring users, many developers pulled back from their year-end spend as the new year starts. The cost of acquiring a loyal user fell from a Dec. 2011 high of $1.81 to $1.14 in January, down by 59%. Fiksu bases its finding on 13.9 billion app actions off of 217.4 million downloads that have been marketed by its service.
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March 1, 2012App Downloads Up In January While Marketing Costs Were Down
The takeaway from these numbers is that in January an influx of new owners who received smartphones as gifts downloaded a ton of apps, and the marketing costs for companies trying to attract these customers fell considerably.
One of the trickiest aspects of marketing is timing, as every company struggles to make their major pushes when costs are low and customer engagement is high. While this often leads to a sensation of throwing darts and hoping to hit a bullseye, new research from Fisku suggests that January may mark the month when mobile marketing and advertising is most effective.
According to the Fisku report, the cost per loyal user index (see chart, right), fell from an all-time high of $1.81 in December to $1.14 in January. The company measures loyal users as people who open an app at least three times. Over the same period the App Store competitive index, which tracks the volume of downloads per day of the Top 200 free apps, rose from 6.04 million to 6.79 million. So as you can see, you get more bang for your buck by waiting until after the New Year.
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