- Products & Technology
- Case Studies
- Contact Us
- Get Started
In the Media
People are talking about Fiksu. Read all about it.
July 20, 2012The Inside Story Of How Mobile App Developers Acquire New Customers
Overall, Wightman predicted the cost of mobile advertising--and therefore the cost of acquiring new mobile app customers--will increase in the future.
Mobile app companies have a wide range of options when it comes to generating interest in--and downloads of--their smartphone apps. They can spread the word through Twitter and Facebook, they can generate publicity through press releases and news articles, and they can spend money to advertise their app.
But which of these mechanisms is most effective? And how much money should up-and-coming mobile app developers expect to spend on getting users to their apps?
Obviously the answers will vary based on the size of the developer and the type of app. For example, Rovio's Angry Birds Space enjoyed massive sales largely because of the previous success of Angry Birds--the company had a built-in market of potential customers. Meantime, Instagram's app caught fire due to its rabid fan base and social networking strengths.
July 9, 2012Fiksu Raises $10 Million
According to Fiksu, they have received a rise in demand for their services and, therefore, will expand globally to both Europe and Asia-Pacific.
Fiksu, the mobile app marketing platform, has raised $10 million in funding to expand its user acquisition platform for apps. According to Fiksu, they have received a rise in demand for their services and, therefore, will expand globally to both Europe and Asia-Pacific.
We’ve been keeping up with Fiksu on a monthly basis as they release their reports containing indexes for iPhone app downloads and the cost per loyal users.
July 4, 2012Report: Apple "Bot" Crack-Down Impacting Legitimate Developers
The company has acted to block third-party firms who boost the position of apps in the charts, for example by using an automated download process ("bots") or groups of paid users to make an app look more popular.
VentureBeat reports that Apple’s crack-down on companies looking to 'game' Apple’s App Store rankings has led to “some innocent developers finding themselves banned from the marketplace.”
The company has acted to block third-party firms who boost the position of apps in the charts, for example by using an automated download process (“bots”) or groups of paid users to make an app look more popular.
This gains it a higher profile in the store, increasing the likelihood it will be downloaded by others.
July 4, 2012Fiksu Boosted By US $10M Series B Funding
Fiksu occupies a significant leadership position in the industry through an unparalleled commitment to developing a marketing platform with the smartest optimisation algorithms and industry-leading attribution techniques," said Charles River Ventures general partner Jon Auerbach.
Mobile app marketing platform Fiksu has secured US$10 million in Series B funding, with wireless technology company Qualcomm leading the investment.
Qualcomm’s venture investment arm Qualcomm Ventures contributed the new funding along with existing Fiksu investor, Charles Rivers Ventures. Fiksu’s total investment funding now stands at US$17.8 million.
The investment will be used to help the company accelerate its growth around the world, with particular focus on Europe and the Asia Pacific region. The money will also be put towards the further development of the Fiksu platform and to drive strategic partnerships.
July 3, 2012Mobile Platform Fiksu Raises $10M To Expand Globally
With its plans for international expansion, Fiksu expects to double its staff of 100 in the coming year. It recently more than doubled its office space in Boston, added an office in Northampton, MA, and is expanding its presence in the U.K. and Singapore.
Mobile app marketing firm Fiksu has secured $10 million in a second round financing led by Qualcomm Ventures, the venture arm of Qualcomm Inc., and prior investor Charles River Ventures. The funding brings Fiksu’s total raised to date to $17.8 million.
Boston-based Fisku said it will used the new financing to pursue expansion in Europe and Asia, further development of its technology and partnerships with agencies and brands. Developers use the company’s marketing platform—Fiksu for Mobile Apps—to optimize promotional campaigns for apps across real-time exchanges, ad networks, the mobile Web, social networks and other channels.
July 3, 2012Fiksu Raises $10 Million To Open More Offices And Extend Tech Platform
Fiksu claims it now hosts more than one billion app events - launches, registrations and in-app purchases etc - daily. It's also looking to expand geographically, opening offices in the UK and Asia, and doubling its headcount from the current 100.
Mobile user acquisition outfit Fiksu has raised $10 million in its B funding round.
At least, that's according to TechCrunch, which says that previous investor Charles River Ventures was joined by Qualcomm Ventures in the round.
This brings the Boston-based company's total investment to-date to $17.8 million.
Operating in the fast-growing mobile user acquisition space, Fiksu says it will use the money to extend its technology to better support real-time bidding. This provides the flexibility that large brands and publishers require to optimise their campaigns when launching new apps and games up the charts.
July 3, 2012Fiksu Raises $10M For Mobile App Marketing Platform
"Fiksu occupies a significant leadership position in the industry through an unparalleled commitment to developing a marketing platform with the smartest optimization algorithms and industry-leading attribution techniques," said Jon Auerbach, general partner of Charles River Ventures.
Fiksu has raised $10 million to expand the growth of its mobile app marketing platform. The second round of funding comes from Qualcomm and Charles River Ventures.
Boston-based Fiksu will use the funds to expand its mobile app user acquisition platform. The company says it has seen a surge in global customer demand and will expand in both Europe and Asia-Pacific. It will drive strategic relationships with agencies and brands.
“Fiksu is hyper-focused on using our outstanding and innovative technology to deliver the best app marketing solution for advertisers,” said Micah Adler, founder and chief executive of Fiksu. “Our accomplishments to date demonstrate our technological leadership. It is a true honor to be backed by investors who are deeply respected within the mobile ecosystem and bring such a distinguished track record of innovation excellence.”
July 3, 2012Fiksu Raises $10M From Qualcomm, Charles River Ventures
The startup says it recently saw a surge in global customer demand for its product, which promises better return on investment by targeting loyal Apple iOS and Google Android users who are more likely to be monetized. The platform includes the usual advertising bells and whistles, including algorithm-powered real-time bidding exchanges and ad networks.
Boston-based Fiksu announced this morning that it raised $10 million for its mobile app marketing platform, which aims to pair big brands -- Hearst, Groupon, Barnes & Noble -- with the mobile users they covet.
The Series B financing round was led by new investor Qualcomm and included existing investor Charles River Ventures. Fisku has raised $17.8 million to date.
July 3, 2012Fiksu Lands $10M Funding
"Fiksu is hyper-focused on using our outstanding and innovative technology to deliver the best app marketing solution for advertisers," says Fiksu founder and CEO Micah Adler.
App acquisition platform Fiksu has secured $10m (£6.4m) in Series B financing. The investment is led by the venture investment arm of Qualcomm, as well as existing investor Charles River Ventures. The funding brings Fiksu’s total raised to $17.8m.
The funds will be used to accelerate the company's growth, according to Fiksu - with a specific focus on expansion in European and Asia-Pacific regions – as well as fuelling development of its optimisation platform, and driving strategic partnerships with agencies and brands.
July 3, 2012Fiksu Brings In $10M In Series B Funding
Incorporated in 2008, the company has already been expanding rapidly in recent months, with a new Northampton office opening in March and doubling its office space in Boston. The 100-employee company expects to double its head count in the next year.
Coming in the midst of what it calls a “surge in global customer demand,” Boston-based Fiksu Inc., a mobile app marketing software maker, has raised $10 million in Series B financing led by new investor Qualcomm Incorporated.
Qualcomm, acting through its venture investment arm, Qualcomm Ventures, was joined by existing investor Charles River Ventures, according to a statement from the company. A filing with the SEC related to the fundraise indicates a total of four investors, but does not list them.