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May 8, 2012Google's App Sales To Go Through 15 Billion Mark
Last month Fiksu, the maker of a mobile marketing platform for apps, revealed downloads from Apple's App Store fell by 30 per cent in March.
Google will tomorrow hit a major milestone in app downloads from its site.
It has sold 15 billion apps from its Google Play Store (formerly Android Market) – hot on the heels of Apple's App Store which reached 25 billion apps in March.
Google's growth is now outpacing Apple. Last month Fiksu, the maker of a mobile marketing platform for apps, revealed downloads from Apple's App Store fell by 30 per cent in March.
Android is the fastest growing mobile platform in the world with more than 300 million devices. App developer Shazam, the music identification service that allows users to identify unknown tune titles from TV commercials and songs, has seen its android apps grow to more than 20 million users. Five million of its android apps are downloaded a week.
May 8, 2012Converting Loyal App Users
"If people are coming back over and over they are more likely to purchase," said Micah Adler, CEO of Fiksu, a company that helps brands convert consumers in apps.
Let’s face the facts. Retailers and brands aren’t making boatloads of money through their commerce-enabled mobile apps. Total global mobile app revenues reached $970 million in 2011, according to eMarketer. That’s less than 1 percent of total e-commerce sales for the same year, which clocked in at $680 billion.
But with consumers spending more and more time on mobile devices, the opportunity to grow mobile commerce sales is there. And retailers are finding new ways of converting loyal app users through tactics like in-app notifications, personalization techniques and integrating loyalty programs.
May 3, 2012Apple’s App Store download figures decline: Has it clamped down on “bot farms” or has the iPhone 4S lost its sheen?
New research has shown the number of top 200 iTunes apps downloaded over the past month decreased by nearly two million, has Apple shut down the "bot farm" marketers, or are new iPhone 4S users becoming bored with their new gadget?
App marketing firm Fiksu has released data showing the amount of downloads made from the Apple App Store during March, revealing a significant drop of nearly two million downloads per day, from 6.35 million in February to 4.45 million in March, after a peak of 6.79 million in January.
These figures relate only to the top 200 apps listed on the US App Store, and don’t refer to the store’s download figures as a whole. According to its long-term performance chart, these download numbers were last seen between September and October last year, or just before the iPhone 4S was announced.
Fiksu says the drop was to be expected, given the iPhone 4S’s release right before the advertising blitz that comes with the Christmas holiday season, but would this account for a 30-percent drop in just four weeks?
May 1, 2012Low App Downloads In March, Cost Per Loyal Users Steady
Fiksu CEO, Micah Adler, explained that the dip in downloads in March was to be expected. “With the novelty factor of the iPhone 4S launch and the holidays well behind us, and no other events in March to spark discovery, March’s download dip was expected.”
Earlier this month, we reported on the Fiksu Indexes for the App Store in February. As a recap, January was an all time high for app downloads while February decreased. And the Cost per Loyal User Index rose from January’s $1.14 to February’s $1.31. Fiksu has just made their March numbers available to us.
The Fiksu App Store Competitive Index, which measures the volume of daily downloads of the Top 200 ranked free iPhone apps (U.S.), was down by almost two million downloads at 4.45 million. February had 6.35 million downloads and January had 6.79 million (a record high).
The Fiksu Cost per Loyal User Index, which tracks the cost of obtaining loyal users (users who open an app three times or more), remained steady between February and March. For March, the index was $1.30, slightly down from $1.31 in February. In January, it was cheaper at $1.14.
April 30, 2012App Downloads Plunged 30 Percent In March: Fiksu Monthly Report
Fiksu’s Cost Per Loyal User Index (a “loyal” user being one that opens the app at least three times after downloading it) remained fairly consistent, dipping to $1.30 in March from $1.31 in February. With the exception of January, that’s the lowest rate of any month in the last several months. Adler credited “the decline in competition” and a dip in traffic for keeping cost per user steady.
ADOTAS – According to the most recent set of monthly indexes from mobile app user acquisition platform Fiksu, app downloads nosedived during March to the lowest number since prior to the October launch of the iPhone 4S, while the cost to acquire loyal app users nudged down, barely. Released today, the Fiksu App Store Competitive Index, which measures the average daily download over the course of each month for the 200 most popular free iPhone apps in the U.S., dropped by 30 percent and nearly 2 million daily downloads total from February to March, down to 4.45 from February’s 6.35 million. February’s index had seen a bit of a drop — 400,000-plus downloads per day less than January’s record figures, and considering January’s numbers likely reflected a slew of post-holiday-season downloads from new smartphone adapters, February’s were still more or less consistent with an overall upward trend. The March plunge definitely disrupted that trend.
April 30, 2012Company Marketing Mobile Application Ads Opens Office In Northampton
"We're hiring as much as we can ... the high-technology business is doing well right now," said Corner, a computer science professor at the University of Massachusetts Amherst currently on extended leave.
NORTHAMPTON - A Boston company that markets advertisements for mobile phone applications has opened a satellite office downtown and hired seven employees - and it is looking for more.
Fiksu Inc. opened last month at 104 Main St. Its office is on the second floor above Everything Optical.
The company chose Northampton because of its proximity to software engineering talent at local colleges and to give employees an alternative to a daily commute to and from Boston, said Mark Corner, vice president of engineering, who oversees the local office.
Fiksu is now hiring software developers and engineers for both of its locations, Corner said, including as many as 20 more people for the Northampton office. But he said that finding them hasn't been easy, given the competition among technology firms bidding for talent. The Fiksu jobs pay between $60,000 and $120,000, depending on the candidate's experience and skills.
April 30, 2012App Store Saw Rare Drop-Off In Downloads In March
"The decline in competition and steady costs definitely presented app marketers with a ranking opportunity in March, driven largely through the cost effective conversion of organic users into loyal users," added Adler, CEO Fiksu.
Downloads from Apple's App Store fell by 30% in March 2012, their weakest performance since the launch of the iPhone 4S, according to mobile user acquisition platform Fiksu.
Fiksu's App Store Competitive Index measures the average aggregated download volume of the top 200 free iPhone apps in the US, on a daily basis. It said last week that users installed an average of 4.45m iPhone apps per day in March, down from 6.35m in February. Fiksu's
April 30, 2012iPhone App Downloads Fall In March
Micah Adler, Fiksu CEO explains, "With the novelty factor of the iPhone 4S launch and the holidays well behind us, and no other events in March to spark discovery, March's download dip was expected."
If you're thinking about launching an app to make your millions, then perhaps you need to think again, especially if you plan on producing an app for Apple's App Store.
Figures from the US show a thirty percent fall in March downloads to the top 200 free iPhone Apps as the "novelty factor" of the iPhone 4S begins to fade. Statistics from mobile app marketing business Fiksu's App Store Competitive Index (which measures the average aggregate daily download volume of the top 200 free US iPhone apps) show downloads dropped by almost two million from 6.35 million per day in February, to 4.45 million in March.
The reasons for the sudden drop in downloads are unclear, but Fiksu believe it's partly down to users finally getting bored of their new Christmas toy, and a move by Apple to clamp down on app store manipulation.
April 30, 2012Huge Drop In US iPhone App Downloads, Over 30% In March Alone
Fiksu also states that the drop is most likely due to two trends: first, the iPhone 4S is no longer a new device, so owners may be less concerned with downloading new apps. And secondly, Apple has decided to crack down on third-party marketers using bots to download apps and inflate chart rankings.
This comes at quite a surprise, but daily US iPhone app downloads have dropped, considerably, with a 30-percent month-over-month drop. This is up from the 6.35 million in February to just 4.45 million in March, according to mobile marketing firm Fiksu.
Fiksu also says that it was the second straight month of decline in the course of their tracking, with a drop in January to February, but no where near as severe. January saw downloads topping 6.79 million, so a drop to 6.35 million is less than 10-percent. But a 30-percent drop the month after? That's something worth noting.
April 30, 2012The Downloads Of App Store Fell Thirty Percent
Fiksu analyst said: “The sharp drop of the iPhone application downloads in March shows that the competition among application stores has recovered to the level before the launch of iPhone 4S in October last year.”
The data of mobile marketing platform Fiksu shows that the application downloads in the Apple’s App Store in March fell 30 percent, which is compared with that in February.
According to the analysis of 21 billion times to start applications, to shopping in the application and to register, Fiksu reported that, the daily downloads of the top 200 free iPhone applications in the U.S. market decreased significantly in March, decreasing from 6.35 million times in February to 4.45 million times.
The total downloads of App Store applications reached 25 billion in March. Fiksu data does not include applications only for the iPad, but includes applications to both suitable for the iPhone and iPad.
According to the company’s data, the decline of application downloads can be expected.