In the Media
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May 13, 2013Talking Tracking
DM: So Jo, there’s a lot of confusion around tracking of ads in-app and on the mobile web and there have been a few changes of late, what’s the current state of play, and perhaps it would be best to take it one platform at a time, so let’s start with iOS.
Sure, so more than 12 months ago, Apple said it no longer wanted to see UDID, a static identifier that is unique to the device, being used for tracking clicks in apps and app downloads. But they did this without coming out with an alternative, and this created confusion and disruption. So things then fragmented as people scrambled to find a replacement, so we had Open UDID, the MAC address and HTML5 first-party cookie tracking.
Jo Wightman is director of client development at Fiksu
May 9, 2013The Rise And Fall Of The UDID
For a while, the UDID (unique device identifier) was an accidental hero: a mundane developer’s tool that became the single, most important ad tracking tool for iOS.
The UDID was never supposed to be such a prominent player in mobile marketing. But as the iPhone’s popularity soared, advertising dollars began to flow into mobile ads, and with them came demand for accurate, “closed-loop” attribution: figuring out who clicked which ads, and what they did after they clicked.
This post written by Viki Zabala of Fiksu originally appeared on Adotas.
May 6, 2013Fiksu Q&A: Cost For Loyal App Users Continues To Rise
Given that the phrase "there's an app for that" seems to be true more often than not, drawing attention to a new mobile app is harder than ever. This is good news for Fiksu, a mobile marketing company that helps developers promote their apps.
The company recently pushed out the latest version of its Fiksu Index, which found the cost of acquiring a loyal app user rose 5% to $1.36 in March.
AdExchanger talked with Fiksu CEO Micah Adler.
May 2, 2013App Store Marketing Costs Keep Pace With Download Volumes — Fiksu
Mobile app marketing costs and download volumes for the top 200 apps in Apple’s App Store saw year-on-year increases in March, according to app engagement company Fiksu.
Fiksu’s cost per loyal user index increased 4.8 per cent to $1.36, compared to $1.30 in March 2012.
The Fiksu app store competitive index — the average aggregate daily download volume of the top 200 free US iPhone apps — was 12 per cent higher than March 2012 at 5.02 million.
May 2, 2013Mobile Ad Execs Weigh In On Facebook’s Q1 Earnings Report
“As Facebook continues to innovate in the mobile space, there’s an increasingly compelling opportunity for advertisers, especially with Facebook’s mobile app install product."
"In fact, according to our data, cost per install results are proving to be 20 percent cheaper than other top performing ad networks. For brands seeking to cost-effectively reach a highly engaged mobile audience, app marketing through Facebook must be part of their strategic plan.”
May 1, 2013Fiksu: App Downloads Steady Through March
App download numbers may show an increase over the past year, but app marketing costs remain steady. This according to new data out from Fiksu; researchers note that while app downloads have increased about 12% (2012 vs. 2013), the costs associated with engaging and converting app buyers remained fairly steady for the reporting period.
"The 'new normal' continued in March, which was good news for mobile app marketers. Inventory has increased but costs have held steady, reflecting a maturity in the overall quality of apps and their ability to engage users,'" said Micah Adler, CEO, Fiksu. "Despite the last few steady months, marketers must always be prepared for the ebbs and flows that inevitably happen in the complex app ecosystem."
May 1, 2013Analysis: Facebook's Future Is Getting Brighter On Smaller Screen
"For brands seeking to cost-effectively reach a highly engaged mobile audience, app marketing through Facebook is a must," says Micah Adler, CEO of Fiksu, whose mobile app marketing technology platform works with Facebook.
Mobile advertising is a crucial digital battlefield for both companies — especially Facebook, whose future revenue growth depends on its ability to squeeze money out of its approximately 750 million customers via smartphones and tablets.
Today, during its first-quarter earnings call, it offered vivid proof that it's on the right path. About 30% of Facebook's advertising revenue ($375 million out of $1.25 billion) — its highest percentage yet — came from mobile ads.
May 1, 2013Fiksu: iOS App Downloads, Marketing Costs Hold Steady In March
“The “new normal” continued in March, which was good news for mobile app marketers,” said Fiksu CEO Micah Adler.
The Fiksu App Store Competitive Index, which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps, reports that App Store downloads averaged 5.02 million per day last month, slipping 4 percent from 5.2 million per day in February. Average daily iOS app downloads have increased 12 percent year-over-year since March 2012, Fiksu adds.
April 30, 2013Rank Competition And User Costs Steady On US App Store, Reckons Fiksu
"The 'new normal' continued in March, which was good news for mobile app marketers. Inventory has increased but costs have held steady, reflecting a maturity in the overall quality of apps and their ability to engage users," said Micah Adler, Fiksu's CEO.
The odd upwards or downwards movement is typically part of longer cycles; not significant in itself, but allowing analysts to be more accurate about the future.
That appears to be the take-home from the latest indices from mobile marketing outfit Fiksu.
April 30, 2013Fiksu’s March Index Reveals Steady Landscape For Mobile App Downloads And Marketing Costs
Fiksu today reported a steady landscape for daily download volumes and mobile app marketing costs in its March 2013 Index.
The user acquisition and marketing company also announced that its Fiksu Mobile App Marketing Platform has now registered 100 billion app user actions and driven more than one billion app downloads.
Fiksu reported a cost per loyal user increase of 5 percent, or $0.07, to $1.36, from $1.29 in February’s Index. Marketing costs are up by approximately 5 percent year-over-year when compared to costs of $1.30 per loyal user in March 2012′s Index.