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February 1, 2013Mobile Marketing Costs Are Increasing, Report
According to the CEO of Fiksu, Micah Adler “Mobile app marketers are a year older and wiser, and we saw this reflected in the December Fiksu Indexes.”
The latest report from Fiksu has now been released, in which it shared its data regarding the latest trends in the costs associated with mobile marketing through apps, and shared that in 2012, these expenses were on an “upward trajectory”.
January 31, 2013Our Making Sense of Mobile Webinar Series Returns for 2013
Fiksu has already signed up as the first speaker for the Making Sense of Mobile Apps webinar, with director of client development Jo Wightman offering her expert insights into the topic.
The Making Sense of Mobile webinar series is returning for 2013 starting on 13 February with the Making Sense of Mobile Apps webinar.
Each webinar features four experts on a key topic in mobile marketing, who will each offer a short introduction to the subject, highlighting trends, relevant statistics and recent developments. The webinar will then move on to a Q&A session, moderated by Mobile Marketing editor David Murphy, in which delegates will have an opportunity to put their own questions about the subject to the panellists.
January 31, 2013App Downloads Come At Expense Of Rising Acquisition Costs — Fiksu
Despite the increased cost per user, Fiksu found that there was a steadier, more cost effective landscape compared to 2011, as best practices learned and tested during the year were implemented.
A surge in app downloads during the Christmas period came at the expense of rising mobile app marketing costs, according to marketing platform company Fiksu.
The Fiksu Cost per Loyal User Index increased by 21 percent in December to hit $1.67 compared to $1.38 in November.
January 30, 2013'Wave Trip,' 'Temple Run 2' Among Best New Android, iOS Apps Of January 2013
"As a result, marketing dollars were spread to the long tail of apps outside the top 200, and the peaks in volume and cost per loyal user, while still significant, weren't as extreme as they were in 2011."
Another yuletide season is in the rearview mirror, and mobile app analytics firm Fiksu reports it was a very happy holiday for developers. As consumers unwrapped millions of new smartphones and tablets, they also downloaded an average of 5.32 million iOS apps per day last month, up 16 percent from 4.57 million in November but down from 6.04 million per day in December 2011, when robotic install tactics were still in heavy use. Fiksu's Cost per Loyal User Index, which measures the cost of acquiring loyal users among brands who proactively market their apps, found that app marketing costs also jumped to $1.67 in December, up 21 percent from November's $1.38 but still a bargain compared to the year-ago average of $1.81.
January 30, 2013Fiksu: 21% Rise In Cost To Acquire New Loyal Mobile App User
Mobile-app marketing firm Fiksu has released data showing that the cost to acquire a new loyal user rose 21% in December 2012.
The number of new mobile devices being used at the end of last year, both Android and iOS, resulted in millions of new downloads in December. Christmas Day 2012 saw a record 17.4 million iOS and Android device activations, two and a half times more than Christmas Day 2011. That, in turn, has pushed up the cost to acquire a new loyal user*, found Fiksu.
The firm's index, which tracks this cost, shows a 21% rise in December, 2012, up 29 cents, bringing the acquisition cost to $1.67 up from $1.38 in November, 2012.
January 29, 2013What Every App Developer Can Learn From Mobile Gaming
Free mobile game marketers can contract with firms such as Tapjoy, Fiksu, or Flurry to acquire users at a cost-per-user download, or pursue downloads with their own marketing and PR.
Many overlook mobile games because, well, they are games. But successful mobile game developers shouldn’t be overlooked because they have succeeded in taming the difficult mobile app medium and converting it into revenue. The free mobile games that rely on in-app purchases of virtual goods for revenue are the most interesting examples of the skills that result in app development success. Last year, in-app mobile game purchases of virtual goods produced $13 billion in worldwide revenues, compared to $6 billion in mobile advertising revenues.
January 29, 2013A Quiet Christmas for Apps, Says Fiksu
The 2012 holiday season proved a more cost-effective period for mobile marketers than the same time a year earlier, according to Fiksu’s Cost per Loyal User Index.
The cost-per-acquisition of a loyal user hit a record high in 2011 at $1.81 on Fiksu’s network, while Christmas this year reached just $1.67, up 21 per cent from November’s $1.38.
Downloads were also down from 6.04m on average per day for the top 200 free iPhone apps in the US during December 2011, to 5.32m daily downloads during the same month in 2012. According to the Fiksu App Store Competitive Index, this was an increase of 16 per cent on the previous month.
January 29, 2013App Store User Costs And Competitiveness Up In December, But Not Compared To 2011
"Unlike the spending frenzy we saw in 2011, many opted for a value-versus-volume approach in 2012, collectively applying a more conservative, sophisticated strategy to their Q4 campaigns and largely avoiding big gambles on a long App Store freeze."
While some parts of the mobile ecosystem are exploding, the US market is becoming surprisingly mature.
That's the conclusion from monetisation and data outfit Fiksu.
Providing figures for December 2012, it found that the average aggregate volume of the daily downloads of the top 200 US free iPhone apps - its App Store Competitive Index - rose to 5.32 million.
January 29, 2013Fiksu: Holidays Boost App Downloads And Mobile Marketing Costs
The hectic weeks around the Christmas holiday brought on a boost in app downloads and marketing costs, according to Fiksu.
The user acquisition and marketing company today reported that the cost per loyal user jumped 21 percent, with a loyal user being defined as a user who will open an app at least three times.
The 21 percent increase in user acquisition costs moved the price from $1.38 per loyal user in the Boston-based company’s November Index data to $1.67, a $0.29 increase. Compared to Fiksu’s holiday 2011 data, user acquisition cost was at $1.81 per user, 8.4 percent higher than holiday 2012′s $1.67.
January 29, 2013iPhone App Downloads Up 16% in December: Fiksu Report
iPhone app downloads increased by 16 percent to 5.32 million daily downloads in December, according to new metrics from Fiksu.
The Fiksu App Store Competitive Index, which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps, followed a drop in downloads last month. The increase in December downloads was driven by new devices given around the holidays, but it wasn’t as huge a lift as last December.