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In the Media
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May 1, 2013Analysis: Facebook's Future Is Getting Brighter On Smaller Screen
"For brands seeking to cost-effectively reach a highly engaged mobile audience, app marketing through Facebook is a must," says Micah Adler, CEO of Fiksu, whose mobile app marketing technology platform works with Facebook.
Mobile advertising is a crucial digital battlefield for both companies — especially Facebook, whose future revenue growth depends on its ability to squeeze money out of its approximately 750 million customers via smartphones and tablets.
Today, during its first-quarter earnings call, it offered vivid proof that it's on the right path. About 30% of Facebook's advertising revenue ($375 million out of $1.25 billion) — its highest percentage yet — came from mobile ads.
May 1, 2013Fiksu: iOS App Downloads, Marketing Costs Hold Steady In March
“The “new normal” continued in March, which was good news for mobile app marketers,” said Fiksu CEO Micah Adler.
The Fiksu App Store Competitive Index, which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps, reports that App Store downloads averaged 5.02 million per day last month, slipping 4 percent from 5.2 million per day in February. Average daily iOS app downloads have increased 12 percent year-over-year since March 2012, Fiksu adds.
April 30, 2013Rank Competition And User Costs Steady On US App Store, Reckons Fiksu
"The 'new normal' continued in March, which was good news for mobile app marketers. Inventory has increased but costs have held steady, reflecting a maturity in the overall quality of apps and their ability to engage users," said Micah Adler, Fiksu's CEO.
The odd upwards or downwards movement is typically part of longer cycles; not significant in itself, but allowing analysts to be more accurate about the future.
That appears to be the take-home from the latest indices from mobile marketing outfit Fiksu.
April 30, 2013Fiksu’s March Index Reveals Steady Landscape For Mobile App Downloads And Marketing Costs
Fiksu today reported a steady landscape for daily download volumes and mobile app marketing costs in its March 2013 Index.
The user acquisition and marketing company also announced that its Fiksu Mobile App Marketing Platform has now registered 100 billion app user actions and driven more than one billion app downloads.
Fiksu reported a cost per loyal user increase of 5 percent, or $0.07, to $1.36, from $1.29 in February’s Index. Marketing costs are up by approximately 5 percent year-over-year when compared to costs of $1.30 per loyal user in March 2012′s Index.
April 30, 2013App Downloads Increased 12 Per Cent in March, says Fiksu
“The ‘new normal’ continued in March, which was good news for mobile app marketers. Inventory has increased but costs have held steady, reflecting a maturity in the overall quality of apps and their ability to engage users,’” said Fiksu CEO Micah Adler.
The average daily volume of downloads for the top 200 free iOS apps in the US hit 5.02m in March, an increase of 12 per cent year-on-year. However, this actually represents a dip of four per cent from February (5.2m), which was itself significantly lower than January (6.1m).
April 29, 2013Five Mobile App Marketing Strategies For Big Brands
As mobile devices become the new primary way for customers to interact with their favorite products and services, the way that big brands are interacting with their customers and prospects is also undergoing rapid change. Brands are catching on to the increasing importance of mobile.
The challenges involved in successfully marketing an app differ greatly from what brand marketers are used to with digital and traditional channels, and the nuances involved can be overwhelming. To help you out, we’ve prioritized some key strategies for your app marketing plan below. Download our e-book, 10 Big Brand Strategies for Mobile App Marketing, to learn more.
This sponsored post is produced by Fiksu.
April 5, 2013Today’s Burning Question: Reaction To The ‘Facebook Home’ Announcement
The burning question we posed to industry leaders today is: ”What is your reaction to today’s Facebook Android announcement?”
“Facebook continues to innovate at the intersection of social and mobile, redefining what it means to stay connected with friends and engaged with the apps you enjoy at the same time. With this announcement, Facebook has introduced a new layer of communication that extends across all of a user’s mobile activities — and we expect that Facebook Home will also present marketers with new opportunities to reach out to the unparalleled breadth and depth of the Facebook audience. This will be of significant interest to large brands that want to use mobile to build engagement and loyalty within their target audience.” – Micah Adler, President, CEO and Founder, Fiksu.
April 3, 2013Twitter Just Gave Mobile App Developers An Absolutely Massive User-Acquisition Gift
“I’m very excited about Twitter Cards,” Craig Palli, a VP at Fiksu, the mobile app marketing platform, said.
“Twitter combines expansive global reach and real time intent within its social graph … as people search, explore and generate content within the Twitter ecosystem, it’s an ideal time to identify precisely which consumers could have a high propensity to convert into loyal users, and present them with a contextually-relevant mobile app.”
April 2, 2013iOS App Marketers Facing Attribution Challenges – Fiksu CEO
A major challenge currently being faced by app marketers working with iOS is effective attribution of downloads, according to Micah Adler, CEO of app engagement company Fiksu (pictured).
Attribution is the measurement of how user actions (such as installs, in-app purchases and repeat launches) are impacted by marketing activity. It is an important way for app marketers to gauge the effectiveness of their spend, but is being made more difficult by changes Apple is making.
“The whole problem of attribution can be very challenging,” Adler told Mobile World Live, adding that app marketers not working with partners that cover a broad range of attribution techniques will face “difficult challenges”.
March 27, 2013App Marketing Costs Fall Back To Earth After Holiday Highs
“On the heels of a record-shattering holiday season, February presented a more consistent ‘normalized’ and valuable landscape for mobile app marketers,” Fiksu chief executive Micah Adler said in a statement.
Last year’s holiday season saw smartphone and tablet owners downloading apps and games at rocket’s pace. This pushed the marketing cost for developers to acquire new users up in January. In February, those numbers finally started to significantly recede.
Fiksu, the developer of the app marketing platform of the same name, revealed that the cost for a developer to acquire a loyal customer dropped to $1.29 in February. That’s down from $1.57 in January and $1.67 in December.