Gain real-world insight and a thorough understanding of the fundamental concepts, tools, and solutions which are key to the rapidly emerging area of social gambling and gaming.
Director of Marketing Programs
Las Vegas, Nevada
Launching a Mobile Game in Today's Hyper-Competitive Market
Long gone are the days of relying on PR and viral marketing to launch your mobile game. With the ever-increasing amount game publishers are spending to promote their apps, what are the key user acquisition metrics to know before you launch? How can you best optimize your spend around those metrics? After this session, you’ll be ready for battle armed with valuable tips such as:
How a myriad of variables such as time of the day/week, seasonality, and geography affect campaign performance.
The latest scoop on the importance of new factors effecting app store success.
Anatomy of a game launch – case studies highlighting successful strategies.
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