Join us for the inaugural APPNATION NYC / IAB Mobile Monetization Town Hall session to discuss how leading apps and content companies are monetizing their mobile content offerings via subscription-based, ad-supported, and freemium monetization and how does the buy-side view these emerging platforms as vehicles to drive brand pref, etc.). The IAB will lead this engaging session with our panelists and the audience as we dissect leading buy-side and sell-side viewpoints, as well as your thoughts, about how we can continue to grow the burgeoning mobile / app economy.
With more than 360 billion downloads between 2008-2017, mobile apps cannot be ignored as an important channel for reaching customers. Big brands have begun making apps an essential component of their strategy, especially as new mobile-first competitors disrupt a brand's established space. To promote their apps to the masses, can brands and their agencies use traditional consumer touch points, or are new strategies needed in this new frontier?
In this bootcamp, Viki Zabala, VP Marketing for mobile app marketing experts Fiksu will discuss user acquisition strategies for driving downloads and user engagement. We'll discuss how to measure and optimize mobile ad performance and how new channels such as Facebook’s mobile app install ads present a tremendous opportunity for app marketers to cost-effectively build their loyal user base. Joining Viki is Neal Ostrov from Mobli, the red hot photo and video sharing app, who will share tips on Mobli's successful user acquisition program.
Savvy players in the mobile advertising space have already begun to pivot their strategies towards the incredible new opportunities that advanced mobile data can bring to virtually every campaign. Leading mobile advertising platform, Airpush, will be moderating a dynamic panel discussion on how key players are already implementing these new strategies and what trends will decide the winners and losers in the years to come.