Cement partnerships and win new customers from the biggest publishers & developers in the gaming industry actively seeking to monetize in the cloud. 150+ senior level decision makers from Games Publishers, Developers and Platforms will come together to assess and discuss business models to extend revenues from their gaming titles
Advertising Sales Director, Mobile Games
December 5, 2013 2:50pm
Launching a Mobile Game in Today's Hyper-Competitive Market
Long gone are the days of relying on PR and viral marketing to launch your mobile game. With the ever-increasing amount game publishers are spending to promote their apps, what are the key user acquisition metrics to know before you launch? How can you best optimize your UA spend around those metrics? After this session, you’ll be ready for battle armed with valuable tips such as:
How a myriad of variables such as time of the day/week, seasonality, and geography affect campaign performance.
The latest scoop on the importance of new factors effecting app store success.
Anatomy of a game launch – case studies highlighting successful strategies.
Get ready to set your mobile strategy for the year ahead! With the mobile app market set to hit $27 billion in 2014, the case for building an app-driven enterprise is vital. Inside Mobile Apps brings together leading developers, industry luminaries, and thought leaders for two days of in-depth insight, analysis, and opinion on the key areas defining the mobile and social app ecosystem. Discussions will tackle issues and explore new opportunities facing mobile apps and games, including monetization, design, marketing, and growth on established and emerging platforms, including iOS, Android, Facebook, and more. Master the tools, technologies, and techniques that matter most and gain access to the latest metrics and growth trends that only our exclusive lineup of mobile app experts and innovators can provide.
Senior Vice President, Sales
December 3, 2013 9:30am
Panel: Customer Acquisition for Non-Game Apps
Customer acquisition is the lifeblood of the mobile app industry. But how can developers target the right audience for their non-game apps and acquire users in a cost-effective way? How do multiple devices, platforms and channels impact user acquisition ROI? More importantly, how can smaller companies compete with the big labels who have war chests of cash to deploy on acquisition? In this session you'll learn how to unlock the viral potential of your user base and broaden your acquisition strategy without going broke.
As the only event focused on the business size of the App Revolution, APPNATION attracts not only developers, but also leaders from carriers, platform developers, media, government and commerce. This is the elite of the App world, gathered together in one place and one time, working to forge the next phase of market expansion. APPNATION V will deliver the ideas that frame the new app economy through provocative and thoughtful keynote presentations from the leading minds and dominant figures in the market. Ranging from traditional keynotes and on-stage interviews to videos and immersive experiences, APPNATION blends useful information, high concepts and exciting entertainment.
Vice President of Business Development
The fourth annual Social Gambling & Gaming Summit is a full-day conference focused on the intersection of casino-style social games, mobile gaming, virtual goods, and the bridge between mainstream social gambling and gaming. This event unites established industry leaders and developers in free-to-play mobile games and social casino games for inspiring keynotes, lively panels, and in-depth discussion on the future of real-money gaming, cross-platform integration, game design, and player conversion.
Vice President & General Manager, FreeMyApps
November 21, 2013 2:30pm – 3:15pm
The Big Debate: Will Real Money Gaming Save Social Games?
The Big Debate: Will Real Money Gaming Save Social Games? Are you making the most of your most valuable asset? As mobile gaming shifts from paid to freemium, the best game developers have learned to leverage the value of their user base for distribution power, direct monetization, and indirect monetization. Cross-promotion has become one of the key tools in their arsenal as developers grow their portfolio of games. Learn from top iOS and Android developers about their inside tips and tricks on when to introduce cross-promotion, how to deliver a valuable user experience, how to differentiate a good conversion number from a bad one, and how to optimize to grow your loyal user base into big whales and chart-topping numbers.
Moderator: Brian Wane, CEO and Founder, SMERC and Game Cloud Network
Bret Terrill, Founder, 12 Gigs
Adam Corrado, Director of Business Development, Heyzap
Glenn Kiladis, VP & General Manager, FreeMyApps, Fiksu
Last year the number of mobile and social games skyrocketed from 90 million to more than 211 million. At the same time, the number of apps on both iOS and Android is approaching the one million mark each. As a result, in spite of the growth in users, developers continue to compete fiercely to secure user attention. One effective method to improve user loyalty that has gained traction in mobile gaming is putting a rewards system in place to motivate players. For users, these rewards can be either virtual or real-world ones and can be triggered either by interactions with ads (“value-exchange”) or in-game achievements (“breakthrough moments”). For publishers, rewards-based models can be a much more effective form of ad monetization than more traditional formats. In fact, they can even generate many times IAP revenue. Learn more from our panel of experts including best practices and case studies.
Projjol Banerjea, Vice President Marketing & Business Development, SponsorPay
Glenn Kiladis, VP & General Manager, FreeMyApps, Fiksu
Drew Ianni, 20-year digital industry veteran, former Chairman at ad:tech and the team at M2 Events (producers of APPNATION) are pleased to announce the launch of the inaugural Chief Digital Officer Global Forum to-be-held later this Fall in the heart of Silicon Valley. This exclusive, by-invitation-only, thought leadership and networking Global Forum will convene a high-caliber, hand-picked group of senior digital operating executives and industry influencers to discuss and debate the state of the connected consumer. Pre-qualifed digital operating executives in-attendance will also have access to an exclusive track of content that focuses on improving their skills, capabilities, and expertise to more effectively manage and lead in this highly-competitive and rapidly-transforming digital ecosystem.
Brand Innovators Mobile is putting the media industry on review.
Internet enabled mobile devices are rapidly transforming the way brands engage with their consumers, and how consumers learn about new products, make purchasing decisions online, and communicate about what they are buying with their peers. Simply put, mobile is the most exciting and fastest growing channel available to brands and retailers today and having a strong mobile strategy has become essential for every leading brand. Brand Innovators Mobile will provide brand marketers with best practices, case studies, and proof points, demonstrating how Fortune 500 and other leading brands are unlocking the potential of mobile and staying one step ahead of their competition.
Please join us as we look at the powerful trends and opportunities in mobile marketing and retailing.
Senior Vice President, Sales
November 18, 2013 3:00pm
Consumers love apps, with an expected 102 billion app downloads this year. From Purina to Prada, brands are leveraging the power of mobile-specific software designed to strengthen the consumer connection. We’ll examine who is having the most success with this phenomenon, with real-world examples.
MIGS was founded in 2004 to meet the needs of the video game sector, which currently represents close to 9,000 workers in Quebec. Ten years later, its mission remains: developing the transfer of knowledge and expertise, increasing exposure for Quebec players abroad and promoting exchanges and communications between stakeholders, making MIGS the East Coast’s leading professional-only event for the games industry.