There’s no sponsored post, Linkedin connection or white paper download that can substitute for finally shaking a person’s hand and getting that true, unfiltered, unSkyped sense for who they are and what they want to do for the next 12 months.
Dx3 is where palms are pressed; where introductions are made with spoken words and outstretched hands. Sit down for a coffee, collect a business card, or demo your product on the show floor. When it happens, you know there’s nothing like it. Be in the middle of it!
US Sales Director, Mobile Apps
March 5, 2014 1:45pm
5 Things to Know About: Testing Your App
In today's hyper-competitive app marketplace, simply creating a great app isn't enough. You need a solid app marketing plan to make sure you can bring in the users you need to meet your goals. But until you launch, how can you know what your likely costs and challenges will be?
The best approach is to validate your marketing strategy with testing and benchmarking. Join Christian Galvin, US Sales Director at Fiksu, to learn:
- The importance of testing your app marketing across multiple channels
- How app marketing costs vary among different types of apps
- What it takes to prepare an app marketing plan
RampUp is LiveRamp’s annual summit that brings together 2,000 marketers, agencies, and industry insiders. This year’s summit will focus on connected data for the cross-channel marketer. We will cover topics such as: What kinds of data should marketers be incorporating into their toolkits? Why is it important that marketing data be accessible across all applications and platforms? How do you take complex customer data and utilize it to create relevant and singular consumer experiences?
Year after year, Mobile World Congress attracts the largest number and highest-quality attendees of any events in the mobile industry. As the exclusive Marketing and Advertising partner of mPowered Industries, Mobile Media Summit will bring together top brand marketers, advertising agencies, publishers, app developers and mobile/ad tech companies from around the world.
Registered attendees to this exclusive event will also be able to access the keynotes at the mPowered Industries Conference at Fira Montjuic, and Mobile World Congress Exhibition at Fira Gran Via.
Mobile is a catalyst of change and innovation. Mobile is creating the next connected device that transforms communication. Advancing the next payment system that alters commerce. Launching the next must-have app that changes how we interact.
Mobile World Congress is the blueprint for the NEXT big innovation. Whatever is coming NEXT will likely be born at Mobile World Congress 2014 – either announced on stage during our Conference programme, showcased in our award-winning Exhibition, or conceived during one of the thousands of meetings taking place during the week.
If you’re a part of the mobile industry, you won’t want to miss it. Join us in Barcelona where we are Creating What’s NEXT.
Mighty PR and app search company Xyo, the hosts of Bubble Over Barcelona ("BoB"), are partnering up with TechCrunch to throw a global mobile meet up designed to mix innovators and influencers in town for Mobile World Congress. An earlier, intimate dinner for sponsors and press is being hosted by Opera Software, Kingsoft Office and Fiksu. The whole evening takes place in a majestic, historic Mansion in the Eixample district where all the night time action occurs away from the conference venue. We are capping this event at 200 people so it is not too crowded and attendees can engage in real conversations. There will be three open bars set up across the two-floor building to encourage mingling, along with a large terrace overlooking the city so you can enjoy the views.
18th February 2014, London will see two key names in the mobile video-games industry come together to host, ‘User Acquisition for Mobile Games', a workshop for UK developers involved in marketing mobile games with a focus on why, when and how to invest in user acquisition.
Fiksu, the industry leading, mobile customer loyalty platform, (clients include Disney, Gree, and Zynga), along with Tenshi Ventures, the UK’s premier games consultancy, (clients include Coca Cola, BBC and several games developers), will combine their expertise in a one-off event for the UK games industry.
DEW is a must attend b2b event & marketplace for global media & technology executives looking to monetize all types of digital content.
VP, New Market & Media Solutions Games Evangelist, Fiksu
February 20, 2014 11:30am
How to Make and Successfully Distribute & Monetize Games for iOS and Android
This panel will discuss how to make successful games for iOS and Android and the metrics that really matter when judging product success. Where do you start in terms of the split between the different platforms? How do you decide between licensed IP and original IP? Do certain types of games have more engagement and higher monetization? Is there a difference in revenue and engagement on different platforms? How important is the Windows platform for the future?
Join us at the Mobile Marketing Strategies Summit (MMSS) on February 11-13, 2014 in San Francisco, CA to better understand how to truly drive revenues with an integrated mobile strategy. With mobile website and app usage rising exponentially, now more than ever is the time to adopt a mobile marketing strategy. Mobile website visits saw 100% growth from 2012 to 2013, and show no signs of slowing! Top brands are already leveraging mobile marketing to increase revenue by optimizing customer engagement and driving brand awareness through various mobile channels.
MMSS will expose you to the different strategies these brands have already set in motion, leaving you with actionable insights and a framework to establish a case for mobile at your organization, as well as build upon existing mobile strategies. You will leave MMSS with invaluable information and cutting-edge tools necessary to keep your organization competitive in a rapidly evolving mobile industry.