The Fiksu Blog
Posted by: Jo WightmanApril 2, 2012
In Jan 2011, Android and iOS stood head to head in terms of smart phone devices in the US (approximately 25 percent each). But today, Android beats iOS by a wide margin, commanding 46 percent device share to Apple's 35 percent.
And yes, as I talk with clients about their mobile app business plans and marketing activities, it feels...
Downloads Drop in February Post-Holiday Discovery Rush; Early Indications of Market Responding to Apple AnnouncementPosted by: Viki ZabalaMarch 29, 2012
Following January's sky-high download volumes available at rock-bottom prices, February presented a steadier and more normalized landscape for mobile app marketers.
Here’s a quick snapshot of the February Index data:
- App Store Competitive Index tracks the aggregate volume of downloads per day achieved by the top 200 ranked free iPhone apps in the U.S. In February, the Index decreased by six percent to 6.35 million daily downloads,...
Posted by: Viki ZabalaMarch 27, 2012
It’s official – more than 100 million Americans now play games on their mobile devices, according to a newly released report. In tablet news, a display expert has discovered that the new iPad has proven to be quite a fibber. And...
Posted by: Viki ZabalaMarch 22, 2012
New research suggests the increasingly large screen sizes and impressive graphics will make tablets a growing force in mobile games. While mobile game developers may be thankful for the specs on the new iPad tablet, new iPad 3 owners may not be so thrilled. Consumer reports reveal that owners are less than satisfied with the increased heat put out by the device, as well as the decreased battery life. And interestingly, though mobile games are designed to offer consumers...
Posted by: Viki ZabalaMarch 20, 2012
Last week’s iPad launch was the company’s strongest ever. The Wall Street Journal is reporting that Apple sold three million of its new tablets over the weekend, creating considerable momentum as the company attempts to grab market share in the fast-growing mobile market. As consumers run to snatch up the latest, hottest device, app developers are busy...
Posted by: Viki ZabalaMarch 15, 2012
As we anxiously wait for the new iPad’s in-store debut tomorrow, Mashable is reporting that Apple is offering consumers a credit for trading-in older generations of the iPad. And if you weren’t planning on waiting in line for the newest tablet, a review of the product by...
Posted by: Viki ZabalaMarch 13, 2012
You can almost feel the excitement growing as eager consumers count down the days until the new iPad hits stores. One industry analyst is predicting that Apple will sell one million iPads on launch day alone. Apple has already confirmed that pre-order stock is sold out, and shipping dates for online pre-orders have been pushed from March 16 to 19 due to overwhelming demand. Meanwhile, the unveiling of a new Google+ mobile website indicates that Google is taking cues from...
Posted by: Viki ZabalaMarch 8, 2012
We’ve been hit with tablet fever. Apple’s new iPad has the industry buzzing this week and new data surrounding tablet consumption abounds. The third iteration of the best-selling tablet is slated to hit stores on March 16. Prior to launching the new tablet device on Wednesday, Apple’s CEO Tim Cook raffled off some impressive numbers for the company’s iOS devices. For example, Apple has sold a total of 315 million iPads, iPhones and iPod Touches, with a staggering 62...
Posted by: Viki ZabalaMarch 6, 2012
New data indicates that in the month of January, Android and Apple made up 91 percent of all smartphone traffic in the U.S.—representing a new high for the two most dominant mobile phone platforms. As the fierce Apple iOS vs. Android competition continues, The Next Web takes a stance,...
Posted by: Viki ZabalaMarch 5, 2012
We are pleased to announce that Fiksu has been selected as a finalist for ad:tech’s Startup Spotlight Series. The ad:tech Startup Spotlight Series showcases the “most innovative, enterprising new companies in digital marketing.” Chosen by a group of agency execs, VCs and entrepreneurs, it is an honor for Fiksu to be among the sixteen selected finalists.
Selected from hundreds of mobile...