Recently, Fiksu attended the MoDevTablet conference at the Bell Harbor Conference Center, located on the beautiful Seattle waterfront. Between workshops, conferences and the hackathon that took place on Saturday, everyone seemed to be in agreement when it came to one thing – tablets are the new home screen. One in three people use their tablet more than they watch TV, and 28 percent of people now use a tablet as their primary PC.

While the buzzword "transparency" gets thrown around a lot, it's not always used consistently. Here's a quick look at why transparency is so important and what it really looks like.

Mixing multiple sources essential to app marketing success

App marketing today isn't about choosing "the" best source of new users: no matter how effective Facebook or another channel is, there are always more users to be had at other channels. Successful strategies balance a range of incent, non-incent, and social app marketing channels to get the best total results.

This week the Mobile Excellence Awards announced its 2013 finalists, and for the second year in a row, we’re honored to be recognized as a finalist – this year as an Industry Star!

For the first time, it appears that Apple has incorporated app ratings into their App Store Top Charts rankings.

With over 152,000 active titles in the App Store, not only are games the largest category - they also appeal to a unique and valuable audience. Game consumers can be fiercely loyal to the favorites, as well as excited about new games, actively seeking out the next game to master.  To share their excitement and find the next hot game, many join communities where they can discover new games, read and write game reviews, get tips on beating the next level, or brag, trash-talk, and chat with other players.

We recently announced a partnership with Groupon to support their international expansion, and our CEO and founder Micah Adler was on Bloomberg TV to discuss that partnership as well as a larger theme of collaboration. 

Here's the first segment, focused on Fiksu and our partnership with Groupon:

Last week, Fiksu attended the HasOffers client and partner Postback conference in Seattle. It was the first-of-its-kind event from HasOffers and provided a great opportunity to learn about the rapid changes that are taking place in the mobile app ecosystem and connect with other industry experts.  

“Come on in, the water’s fine…”

As Facebook continues to rock the news world, our June Index data is also feeling the love from the social networking giant.

Brands are beginning to catch on to the power of Facebook’s mobile app installs ads to drive large volumes of quality users at incredibly low CPIs. The impact of this growing demand was most vividly evident in the 13 percent increase we witnessed in our Cost per Loyal User Index this month, up $.17 to $1.55.

What does this mean moving forward?

Recently at Fiksu we've been seeing some exciting developments from Facebook's mobile app install ads. The combination of huge scale, extremely competitive CPIs, and flexible audience selection tools that the unit provides has proven effective again and again, and our clients are reaping the benefits.

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