The Fiksu Blog
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Posted by: Viki ZabalaMay 25, 2012
The president himself is on board the mobile app train, and is actively urging government agencies to go mobile this week. And in other news, the “Big Apple” leads Millennial Media’s Q1 device ranks by a wide margin (28 percent for brand, 15 percent for the iPhone), with Android coming in at a strong second. Read on for more…
In an effort to “better serve the American people,” President Barack Obama has issued an order for all government agencies to offer at least...
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Posted by: Viki ZabalaMay 18, 2012
According to a new report from Nielsen, mobile consumers are downloading more apps than ever before. And though another research firm has deemed Samsung “king of mobile phones” – it also indicates that Apple is “no slouch” as it saw its own global market share more than double. Read on for more…
More than half of the U.S. population now uses smartphones, reports...
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Posted by: Viki ZabalaMay 16, 2012
As Google plans for some major changes to its Android operating system, the Android platform continues to race full speed ahead, gaining market share across major global markets. And in anticipation of Apple’s sixth-generation iPhone model which expected to launch later this year, iPhone 4S orders have already dropped significantly. Read on for more…
Google is shifting its strategy for Android, reports ...
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Posted by: Viki ZabalaMay 9, 2012
First quarter numbers reveal that Android now holds 61 percent of market share in the U.S., an increase of 12 percent from last quarter. And Nielsen’s latest insights into the mobile market show more than half of all U.S. mobile device users now own smartphones. In an effort to increase the number of quality apps for Android tablets, Samsung is launching the Smart App Challenge 2012 and has even...
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Posted by: Viki ZabalaMay 7, 2012
The Cambridge Innovation Center saw a packed house last week for a lively panel discussion – Mobile Advertising Today and a Vision for the Future: Lessons Learned in Attribution, Measurement and Privacy – hosted by Women in Wireless and Girls in Tech.
Smartphone users are sharing more and more information via mobile apps than ever...
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Posted by: Viki ZabalaMay 2, 2012
It’s really exciting to work for a company that fosters employee engagement and camaraderie. A place where fun, creativity and hard work are all deemed necessary to create a successful workplace. From “walk to work Wednesdays” to our legendary “beer Friday” afternoon bashes, Fiksu embraces and embodies a “work hard, play hard” mentality. And that is why we are thrilled to announce that the Boston Business Journal has named Fiksu one of the Best Places to Work in...
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Posted by: Viki ZabalaApril 30, 2012
Our latest Fiksu Indexes are out – revealing a sharp drop in iPhone app downloads during the month of March. This dramatic decline returned app store competition to levels similar to those before the iPhone 4S launch last October.
Here’s a snapshot of the latest data:
- The Fiksu App Store Competitive Index (which measures the average aggregate daily download...
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Posted by: Viki ZabalaApril 24, 2012
As apps become a main distribution method for media on mobile phones, a new report shows ad dollars shifting from mobile sites to popular mobile apps themselves. Other newly released industry data reveals that tablets will continue to grow in popularity over the next several years; yielding massive app downloads – approximately 13.7 billion by 2016. Read on for more details on the latest mobile industry research and more…
According to a new Strategy Analytics...
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Posted by: Viki ZabalaApril 20, 2012
Apple will announce its second quarter earnings next Tuesday, and analysts are upping estimates of iPhone and iPad sales. As excitement for the “new” iPad 3 begins to subside Apple consumers have turned their attention toward the company’s next product launch: the iPhone 5. And Business Insider is reporting, it could be the “biggest smartphone release of all time.” We all love...
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Posted by: Craig PalliApril 17, 2012
It’s no secret that the UDID has been a topic of controversy in recent weeks. Recent reports that Apple is rejecting some apps that utilize the UDID have generated significant levels of confusion and debate. Exacerbating matters are conflicting reports and escalating rumors of what apps Apple is or is not approving leaving app developers and marketers struggling to answer the question of how best to grow their business in the face of UDID deprecation.
Our goal in...
