August has been a pretty slow month for mobile app marketing in recent years, but this year went a different direction. Not only did our July indexes reach impressive heights, but Apple also introduced a new wrinkle to its ranking algorithm all while gearing up for its annual launch of new eye-catching gadgets. So much excitement, that we almost missed the coveted Index post!

As we've discussed, the upcoming introduction of two new iPhones is likely to create a significant opportunity for app marketers as users load up their new phones with apps. On the heels of today's formal introduction of the iPhone 5S, 5C, and announcement of iOS 7's release date of 9/18, here are a few thoughts for app marketers.

The months and weeks of speculations are almost over as we count down the days to the much-anticipated Apple event on Tuesday at which the iPhone 5S, iOS7, and potentially a low-cost iPhone 5C will be publicly unveiled.

Recently, Fiksu attended the MoDevTablet conference at the Bell Harbor Conference Center, located on the beautiful Seattle waterfront. Between workshops, conferences and the hackathon that took place on Saturday, everyone seemed to be in agreement when it came to one thing – tablets are the new home screen. One in three people use their tablet more than they watch TV, and 28 percent of people now use a tablet as their primary PC.

While the buzzword "transparency" gets thrown around a lot, it's not always used consistently. Here's a quick look at why transparency is so important and what it really looks like.

Mixing multiple sources essential to app marketing success

App marketing today isn't about choosing "the" best source of new users: no matter how effective Facebook or another channel is, there are always more users to be had at other channels. Successful strategies balance a range of incent, non-incent, and social app marketing channels to get the best total results.

This week the Mobile Excellence Awards announced its 2013 finalists, and for the second year in a row, we’re honored to be recognized as a finalist – this year as an Industry Star!

For the first time, it appears that Apple has incorporated app ratings into their App Store Top Charts rankings.

With over 152,000 active titles in the App Store, not only are games the largest category - they also appeal to a unique and valuable audience. Game consumers can be fiercely loyal to the favorites, as well as excited about new games, actively seeking out the next game to master.  To share their excitement and find the next hot game, many join communities where they can discover new games, read and write game reviews, get tips on beating the next level, or brag, trash-talk, and chat with other players.

We recently announced a partnership with Groupon to support their international expansion, and our CEO and founder Micah Adler was on Bloomberg TV to discuss that partnership as well as a larger theme of collaboration. 

Here's the first segment, focused on Fiksu and our partnership with Groupon:

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