• Christmas 2012 saw record iOS and Android device activations, while industry reports show App Store downloads soared by 87 percent.
  • Both the Apple App Store and Google Play saw healthy revenue gains in 2012, with more monetization and potential for global growth ahead in 2013.
  • 2012 was (finally!) the year of mobile – from the launch of the iPhone 5 to Android device supremacy. But some say we’ll look back on 2013 as the year of the tablet.

Following the momentous iPhone 5 launch, which prompted a period of cost-efficient marketing and heightened organic searches, we observed a dramatic U-turn in November as holiday season spending accelerated and mobile app marketing costs jumped.

(I recently shared this 2012 recap and congratulations with my entire team at Fiksu, and thought it'd be worth sharing publicly as well. -- Micah)

As we approach the New Year, I'd like to take this opportunity to look back on the outstanding 2012 that we've had here at Fiksu. It's been a year of amazing growth, innovation, and successes. Each and every one of you contributed to our success, and you deserve recognition and thanks.

Here are a few of our accomplishments over the last year that we should be especially proud of:

Update 2 - 12/25, 9:18 pm: As of around 8:45 pm EST Christmas Day, the App Store rankings are moving once again. Time to put away the turkey and get back to promoting your apps -- everyone who opened a new smartphone today will be loading it up with apps in the days and weeks to come.

  • Industry estimates from eMarketer indicate that total mobile ad spend in the U.S. will end 2012 better than expected – at 180 percent total growth from 2011. 
  • A recent comScore report revealed that smartphone penetration has reached 55 percent amongst Europe’s five largest markets collectively, with device manufacturers competing in a close race.
  • New statistics showed increased optimism about the future of mobile in commerce and advertising, which have both demonstrated rapid growth. 

We have some exciting news to share before the holidays: we’ve recently been named the Most Effective Mobile Advertising Platform in Mobile Marketing Magazine’s Effective Mobile Marketing Awards.

  • Mobile app downloads are set to reach 45 billion by the end of 2012, with much more ahead for 2013.
  • With just 8 days left before Christmas, competition is heating up and app developers are wishing for the gift of app downloads.
  • Apple’s iPhone and iPad devices are still the crowd favorite for app developers, but they’re looking to build across both iOS and Android devices.

It’s been a busy few weeks for Fiksu! Last week, in between stops at the Game Monetization Summit, Mobile Gaming Europe, and AppNation, we debuted FreeMyApps for Android. Today, we’re introducing a number of innovative enhancements to our flagship Fiksu Platform that make it the first and only platform to provide comprehensive tracking, centralized media buying access, advanced optimization, and detailed reporting for mobile app marketers.

We have some exciting news to share – after growing more than 1,000 percent since its 

Is a new smartphone at the top of your Christmas wish list? If so, you're not alone. Last year, 6.8 million new iOS and Android mobile devices were unwrapped and activated on Christmas Day. And more than 1.2 billion apps were downloaded in between Christmas Day and New Year's Eve.

Pages

Search form

Latest from the Twittersphere