Mobile marketers have quickly realized the reach of Facebook’s mobile app install ad units and their ability to cost-efficiently drive volumes of users — and the latest Fiksu Indexes certainly reflect this trend.

Today, half of the entire U.S. population uses smartphones. As a nation, we are addicted to our devices and our apps. In fact, according to Mary Meeker’s latest report, most smartphone users now check their phones 150 times a day! So it’s no wonder that marketers are waking up to the fact that apps present an incredible canvas for marketing and engaging with consumers.

A UI overhaul and new consumer features aren't all that's new in iOS 7

While the intial views of iOS 7, unveiled at Apple's WWDC, show a stunning new UI and some fascinating new features, there are two key elements of interest to app developers and marketers. Here are our initial thoughts.

One of the challenges of Fiksu's growth -- more than doubling in the last year -- has been office space. As of last week, we've addressed the issue with room to spare: we moved into a new location in downtown Boston on Monday 6/3.

After the jump, our CEO Micah Adler cutting the ceremonial ribbon. Sadly we were unable to find one of those really giant pairs of scissors.

 

Fiksu CEO Micah Adler cuts the ceremonial ribbon on our new downtown Boston offices.

Following a steady couple of months, April saw competition – and costs - heating up for mobile app marketers. The Fiksu Cost per Loyal User Index reached $1.50, an increase of 10 percent, or 14 cents over March’s $1.36, while the App Store Competitive Index rose 11 percent, to 5.61 million daily downloads from 5.02 million in March.

After analyzing the data, it was clear to us that three distinct forces contributed to these dynamics in April:

It’s been a memorable day for Fiksu, as we reached another notable milestone! As of April 30, 2013 – two years since our launch – the Fiksu Mobile App Marketing Platform has recorded its one hundred billionth app user action and has driven more than one billion app downloads. This data is critical to our ability to drive real-time mobile ad campaign optimization and deliver the high-performance marketing results that leading brands demand. It’s also the foundation of the Fiksu Indexes and our insights into the complex app marketing landscape.

As we announced in February, Fiksu has integrated with Facebook to provide our clients with integrated access to Facebook’s mobile app install ads. These app-specific ads and their ability to reach specific audiences present a tremendous opportunity for app marketers to cost-effectively build their loyal user base. 

Though heightened user activity and app discovery continued well beyond the 2012 holidays and into the new year, our latest Indexes reveal that the pace tapered off as we entered February, giving way to a calmer, steadier month.

This post originally appeared on Chief Marketer.

The mobile revolution isn’t coming—it’s already happened. If the early bird gets the worm, then those with early-adopter advantage will be quick to disrupt, steal market share and monetize mobile. 

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