The Fiksu Blog
Posted by: Viki ZabalaJuly 11, 2012
The Apple App Store is celebrating its fourth birthday this week, and the company has quite a bit to celebrate.
Since its 2008 inception, the Apple App Store has grown from 500 third-party apps for iPhone and iPod Touch to more than 630,000 available apps and more than 30 billion app downloads. The App Store has experienced great success from the very start. In fact, in the first three days after the store went live, Apple recorded initial downloads upwards of 10...
Posted by: Viki ZabalaJuly 5, 2012
As mobile app usage continues to grow exponentially, marketers are pouring more money into in-app advertising. In fact, a new study projects in-app spending to reach $7 billion by 2015. And in the battle for smartphone dominance, Google’s Android continues to lead the way with a 50.9 percent of the market share for operating systems. Finally, a recently granted patent has rumors swirling that Apple is exploring the possibility of creating an “enhanced viewing experience”...Tags:
Posted by: Viki ZabalaJune 29, 2012
Writes Thomas Hazlett for the Wall Street Journal: "On June 29, 2007, thousands of fan-boys and-girls camped in long lines to inhale a wisp of sweet techno fairy dust. The new iPhone rocked the world. Revolutionary in design, function and ecosystem, it set off the mobile data tsunami. In three days, Apple sold a million of them."
Since that day, the...
Posted by: Viki ZabalaJune 27, 2012
Rumors are swirling around Apple’s potentially significant changes to its search algorithm in the App Store. And a new report reveals how much of a killing Apple has made from the iPhone over the past five years. In other news, Google is ramping up for its big I/O conference in San Francisco this week, where the company is expected to make some major announcements.
Posted by: Viki ZabalaJune 22, 2012
As we’ve discussed in depth on our blog over the past several months, Apple’s planned phase-out of the UDID has resulted in significant confusion across the app marketing community. During this time of uncertainty, some marketers are looking more closely at Google Play to ...
Posted by: Viki ZabalaJune 19, 2012
Buzz surrounding Apple’s 2012 World Wide Developers Conference (WWDC) has dominated headlines since the highly anticipated keynote which drew attendees from 160 countries to the Moscone Center in San Francisco to learn about the new gadgetry and software Tim Cook and Co. have lined up for Apple lovers worldwide.Though the iPhone 5 remained elusive, and the company did not unveil a UDID alternative despite wide speculation before the show, Apple did reveal its brand new...
Posted by: Viki ZabalaJune 8, 2012
A new week brings a new batch of Apple rumors. This week, insiders are reporting Apple will launch its next-generation iPhone and the iPad Mini this September. And newly released data indicates that Android still dominates the U.S. smartphone market, while Samsung remains the most popular handset maker. And while we typically think of the younger generations as being constantly connected, a new report reveals that, for the first time ever, more than half of U.S. adults...
Posted by: Craig PalliJune 8, 2012
Wall Street Journal View on Privacy – Some Food for Thought
A recent Wall Street Journal article – Ad Networks Bypass iPhone Privacy Rules – criticized two UDID-less attribution methods – ODIN and OpenUDID – as potentially opening doors for privacy issues. The article has prompted...
Posted by: Viki ZabalaMay 31, 2012
Version 2.0 of the Fiksu SDK, which provides support for several methods for UDID-less attribution, is now available. As outlined in a previous blog post the updated SDK supports all major UDID alternatives, including HTML5 Cookie Tracking, Digital Fingerprinting, MAC Address (plus MAC address-based ODIN), and Open UDID. Fiksu also continues to optionally support UDID-based attribution. As such, it...
Posted by: Viki ZabalaMay 29, 2012
Our April Fiksu Indexes indicate that mobile marketers began picking up the pace as they moved out of the first quarter, a historically quieter period of time for app development and promotion, into the busier second quarter leading up to the summer. In particular, marketers aggressively sought new opportunities to compete for ranking in the dynamic social networking and games categories which experienced volatility during the month.
Here’s a snapshot of the latest...