The Fiksu team recently had the pleasure of hosting a panel webinar discussion on emerging mobile app media trends – and were joined by some very special guests including Amy Langenstein, senior partnerships manager at Chartboost, Brian Buskas, vice president of sales and marketing at AdColony, Jereme Lovelace, advertising sales manager at

Apple's new iPad Air went on sale on Friday 11/1, and according to our tracker, it's having a remarkable opening weekend. As of this writing, the Air is now making up 0.69% of active iOS tablets using apps in our network. While that's objectively a pretty small share, it stands out when compared to recent iPad launches. After the opening weekend a year ago, the iPad 4 had just 0.14% of activity, and the iPad mini had 0.21%.

The relentless growth of mobile has been an incredible story for a long time, and here at Fiksu, we've been tracking it. Our monthly Fiksu Indexes have been tracking the volume of downloads and the cost per loyal user every month for two and a half years, and they reflect this growth. 

The Fiksu2Fiksu ride has official become a tradition in our Massachusetts offices at Fiksu. The second annual 100-mile bicycle ride from our North Hampton office to our Boston office took place the last Saturday in September, and was once again a huge success.

Above: The riders after arriving at the Boston office.

The August Index was one for the record books, with the Cost per Loyal User index hitting an all-time high of $1.90 – a six percent, or ten cent, increase from July’s $1.80. Driving this increase were two main factors:

iOS 7 has been out for a week now, and adoption is soaring -- the latest data on our tracker shows IOS 7 devices making up about 58% of the those on our network. Considering that represents over 200 million devices, that's pretty good uptake for one week!

A glance at our iOS 7 adoption tracker shows an incredible growth curve in the first 48 hours. At this same point in 2012, 48 hours after iOS 6 was released, 25% of devices had been updated - which dwarfed the 15% adoption rate that iOS 5 had seen in the same timeframe. This week, iOS 7 blew both those numbers away, and it's on its way to reach 40% of all iOS devices in 48 hours.

With the launch of iOS 7 today and the two new iPhones on Friday, there's been plenty of speculation about what's going to happen. Well, sometime today - probably around 10am Pacific time - the speculators can start to see how well they did.

August has been a pretty slow month for mobile app marketing in recent years, but this year went a different direction. Not only did our July indexes reach impressive heights, but Apple also introduced a new wrinkle to its ranking algorithm all while gearing up for its annual launch of new eye-catching gadgets. So much excitement, that we almost missed the coveted Index post!

As we've discussed, the upcoming introduction of two new iPhones is likely to create a significant opportunity for app marketers as users load up their new phones with apps. On the heels of today's formal introduction of the iPhone 5S, 5C, and announcement of iOS 7's release date of 9/18, here are a few thoughts for app marketers.

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