The Fiksu Blog
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Posted by: Viki ZabalaAugust 1, 2012
School’s out, and just as we saw last year, iPhone app downloads started increasing during the beginning of the summer months, causing App Store competition to heat up. Fiksu’s June Indexes reflect this trend, plus a significant rise in the costs of loyal user acquisition.
Here’s a snapshot of the latest data:
· The Fiksu App Store Competitive Index (which...
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Posted by: Viki ZabalaJuly 30, 2012
You may have read that in early July we received $10 million in Series B financing, a major step forward in Fiksu’s mission to deliver high-performance mobile app marketing value to brands. In fact, it’s thanks to surging customer confidence and demand – and a lot of hard work by everyone on the Fiksu team – that we were...
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Posted by: Viki ZabalaJuly 27, 2012
This week, Apple announced its third quarter earnings. Though the company missed Wall Street’s lofty expectations this time around, Apple still moved an enormous amount of iDevices over the last three months, TechCrunch reports.
The tech giant reported revenue of $35 billion and earnings of $8.8 billion (or $9.32 per share). That was...
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Posted by: Viki ZabalaJuly 26, 2012
After recently announcing the next version of Android, “Jelly Bean,” Google touted some impressive numbers surrounding the Google Play ecosystem. With 1.5 billion installs a month, 600,000 available apps and games and 20 billion app installs, Google is quickly closing the gap between Google Play and Apple’s App Store.
We’ve ...
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Posted by: Viki ZabalaJuly 25, 2012
New industry research indicates that Apple's iOS devices generate the most traffic for ads, while another study this week reveals the burgeoning growth of the mobile search and discovery market. And while we don’t know when it will arrive or what it will look like, an industry commentator predicts that an iPad Mini has the potential to “crush” Google’s Nexus 7 tablet.
According to an Opera Software report released this week, Apple’s devices are the most user-...
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Posted by: Viki ZabalaJuly 13, 2012
The Future of Privacy Forum released an encouraging new study this week indicating that app developers are becoming more privacy savvy on both Google and Apple operating systems. And as the Apple App Store celebrates its birthday week, an industry expert compares the App Store’s first four years to the early commercial Web. In international mobile news, breaking reports show that China has pre-empted Apple’s upcoming iPhone 5 launch.
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Posted by: Viki ZabalaJuly 11, 2012
The Apple App Store is celebrating its fourth birthday this week, and the company has quite a bit to celebrate.
Since its 2008 inception, the Apple App Store has grown from 500 third-party apps for iPhone and iPod Touch to more than 630,000 available apps and more than 30 billion app downloads. The App Store has experienced great success from the very start. In fact, in the first three days after the store went live, Apple recorded initial downloads upwards of 10...
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Posted by: Viki ZabalaJuly 5, 2012
As mobile app usage continues to grow exponentially, marketers are pouring more money into in-app advertising. In fact, a new study projects in-app spending to reach $7 billion by 2015. And in the battle for smartphone dominance, Google’s Android continues to lead the way with a 50.9 percent of the market share for operating systems. Finally, a recently granted patent has rumors swirling that Apple is exploring the possibility of creating an “enhanced viewing experience”...
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Posted by: Viki ZabalaJune 29, 2012
Writes Thomas Hazlett for the Wall Street Journal: "On June 29, 2007, thousands of fan-boys and-girls camped in long lines to inhale a wisp of sweet techno fairy dust. The new iPhone rocked the world. Revolutionary in design, function and ecosystem, it set off the mobile data tsunami. In three days, Apple sold a million of them."
Since that day, the...
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Posted by: Viki ZabalaJune 27, 2012
Rumors are swirling around Apple’s potentially significant changes to its search algorithm in the App Store. And a new report reveals how much of a killing Apple has made from the iPhone over the past five years. In other news, Google is ramping up for its big I/O conference in San Francisco this week, where the company is expected to make some major announcements.
After breaking...
