“Come on in, the water’s fine…”

As Facebook continues to rock the news world, our June Index data is also feeling the love from the social networking giant.

Brands are beginning to catch on to the power of Facebook’s mobile app installs ads to drive large volumes of quality users at incredibly low CPIs. The impact of this growing demand was most vividly evident in the 13 percent increase we witnessed in our Cost per Loyal User Index this month, up $.17 to $1.55.

What does this mean moving forward?

Recently at Fiksu we've been seeing some exciting developments from Facebook's mobile app install ads. The combination of huge scale, extremely competitive CPIs, and flexible audience selection tools that the unit provides has proven effective again and again, and our clients are reaping the benefits.

Facebook recently announced that it is streamlining its mobile app install ad unit, allowing advertisers to more quickly and conveniently create mobile app ads with just a few clicks.  Advertisers can now create a mobile app install ad by simply writing their copy and providing their app's URL to the App Store or Google Play.  This new process makes it easier for developers to get their ad up and running by eliminating the step of first having to register their app with Facebook.  

Now, it's easier than ever for developers who love working in Unity to work with Fiksu. Today, Fiksu is announcing the release of its new Unity plugin, which provides Unity developers fast, easy, integration with Fiksu's Mobile App Marketing Platform and FreeMyApps, Fiksu's app discovery network.

Mobile marketers have quickly realized the reach of Facebook’s mobile app install ad units and their ability to cost-efficiently drive volumes of users — and the latest Fiksu Indexes certainly reflect this trend.

Today, half of the entire U.S. population uses smartphones. As a nation, we are addicted to our devices and our apps. In fact, according to Mary Meeker’s latest report, most smartphone users now check their phones 150 times a day! So it’s no wonder that marketers are waking up to the fact that apps present an incredible canvas for marketing and engaging with consumers.

A UI overhaul and new consumer features aren't all that's new in iOS 7

While the intial views of iOS 7, unveiled at Apple's WWDC, show a stunning new UI and some fascinating new features, there are two key elements of interest to app developers and marketers. Here are our initial thoughts.

One of the challenges of Fiksu's growth -- more than doubling in the last year -- has been office space. As of last week, we've addressed the issue with room to spare: we moved into a new location in downtown Boston on Monday 6/3.

After the jump, our CEO Micah Adler cutting the ceremonial ribbon. Sadly we were unable to find one of those really giant pairs of scissors.

 

Fiksu CEO Micah Adler cuts the ceremonial ribbon on our new downtown Boston offices.

Following a steady couple of months, April saw competition – and costs - heating up for mobile app marketers. The Fiksu Cost per Loyal User Index reached $1.50, an increase of 10 percent, or 14 cents over March’s $1.36, while the App Store Competitive Index rose 11 percent, to 5.61 million daily downloads from 5.02 million in March.

After analyzing the data, it was clear to us that three distinct forces contributed to these dynamics in April:

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