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The Fiksu Blog
Posted by: Jeremy SaccoAugust 28, 2013
Posted by: Tom CummingsAugust 23, 2013
For the first time, it appears that Apple has incorporated app ratings into their App Store Top Charts rankings. While this isn't an entirely unexpected development, it’s definitely a new change -- one that we caught because we are constantly monitoring App Store positioning and visibility. ...Tags:
Posted by: Laura ChamberlainAugust 15, 2013
Posted by: Kelsey HeaveyAugust 14, 2013
With over 152,000 active titles in the App Store, not only are games the largest category - they also appeal to a unique and valuable audience. Game consumers can be fiercely loyal to the favorites, as well as excited about new games, actively seeking out the next game to master. To share their excitement and find the next hot game, many join communities where they can discover new games, read and write game reviews, get tips on beating the next level, or brag,...
Posted by: Jeremy SaccoAugust 8, 2013
We recently announced a partnership with Groupon to support their international expansion, and our CEO and founder Micah Adler was on Bloomberg TV to discuss that partnership as well as a larger theme of collaboration. ...
Posted by: David WalshAugust 1, 2013
Last week, Fiksu attended the HasOffers client and partner Postback conference in Seattle. It was the first-of-its-kind event from HasOffers and provided a great opportunity to learn about the rapid changes that are taking place in the mobile app ecosystem and connect with other...
Posted by: Jeremy SaccoJuly 31, 2013
“Come on in, the water’s fine…”
As Facebook continues to rock the news world, our June Index data is also feeling the love from the social networking giant.
Brands are beginning to catch on to the power of Facebook’s mobile app installs ads to drive large volumes of quality users at incredibly low CPIs. The impact of this growing demand was most vividly evident in the 13 percent increase we witnessed in our Cost per Loyal User Index this...
Posted by: Jeremy SaccoJuly 24, 2013
Recently at Fiksu we've been seeing some exciting developments from Facebook's mobile app install ads. The combination of huge scale, extremely competitive CPIs, and flexible audience selection tools that the unit provides has proven effective again and again, and our clients are reaping the benefits.
To show you what I mean, I'm going to share some actual numbers from a current Fiksu client. Understandably, they prefer to remain...
Posted by: David WalshJuly 3, 2013
Facebook recently announced that it is streamlining its mobile app install ad unit, allowing advertisers to more quickly and conveniently create mobile app ads with just a few clicks. Advertisers can now create a mobile app install ad by simply writing their copy and providing their app's URL to the App Store or Google Play. This new process makes it easier for developers to get...
Posted by: Jeremy SaccoJuly 2, 2013
Now, it's easier than ever for developers who love working in Unity to work with Fiksu. Today, Fiksu is announcing the release of its new Unity plugin, which provides Unity developers fast, easy, integration with Fiksu's Mobile App Marketing Platform and FreeMyApps, Fiksu's app discovery network.
A little background: Unity is a leading development platform favored by developers for creating interactive 3D content. In short,...Tags: