This week, Fiksu shared the success story of our partnership with Plain Vanilla Games on their incredibly popular trivia game, QuizUp – named “the fastest growing iPhone game in history.” 

Since Fiksu’s inception, our goal has been to help app developers and marketers find success in mobile and our strategy continues to evolve to reflect the inevitable changes in the mobile ecosystem and how they impacts your business. For nearly three years, we’ve published our monthly Indexes, the Cost per Loyal User Index and the App Store Competitive Index. Today, we’re giving you something new.

Last week, we released our December Indexes, which reflected the anticipated spike in downloads over the holiday season but also surprised us, with only a slight dip in app marketing costs.  What has traditionally been one of the most expensive periods for user acquisition, it appears, has actually become less costly for savvier marketers.

The Fiksu team is back from the West Coast after spending time at Moscone Center in San Francisco for Apps World North America last week. We returned to our Boston office with many highlights, including great networking conversations with industry professionals, developers and mobile marketers, meeting all kinds of great people in the exhibit hall at our booth, and listening to a variety of app marketing sessions.

Back in September, when we talked about the upcoming holiday season, we reminded app marketers to spread their budget throughout November and into February. Over the years, our cost per loyal user index has shown that costs stay high from November into January, rather than showing a strong differentiation between December and surrounding months as might be expected.

The App Store was buzzing during the holidays and Fiksu’s December Index data not only reflected the frenzy of excited users with new devices, but also showed the maturation of mobile app marketers.

As the mobile app market continues to mature, brands have set their sights on sophisticated goals beyond basic user acquisition, aiming to reach their target users across multiple barriers: over time and across apps and device platforms. Marketers have already experienced the power of retargeting on the desktop – in fact, eMarketer says that 55 percent of marketers view retargeting as one of the most important forms of targeting.

Our November Fiksu Indexes marked the start of the 2013 holiday season rush, with app marketing costs and daily downloads beginning their upward climb. And, when combined with our device usage tracker, they hinted at what’s in store for a record-shattering December!

Last week, Apple released its Best of 2013 rankings, showcasing the apps (and music, and movies) that saw the most success on iTunes and the App Store. We're proud of the success our clients have, and we knew they'd be well-represented on the Top Grossing apps list -- but the extent might surprise you. 

The busiest single period of the app marketing year is going on right now -- and yesterday, on Christmas, all eyes were on the iTunes App Store. Fiksu was carefully monitoring the App Store, watching for the "freeze" -- the period where ranks in the all-important Top Charts stop moving. In recent years, the freeze has been getting shorter and shorter. This year, for the first time, there was no real freeze at all.

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