While the buzzword "transparency" gets thrown around a lot, it's not always used consistently. Here's a quick look at why transparency is so important and what it really looks like.
Mixing multiple sources essential to app marketing success
App marketing today isn't about choosing "the" best source of new users: no matter how effective Facebook or another channel is, there are always more users to be had at other channels. Successful strategies balance a range of incent, non-incent, and social app marketing channels to get the best total results.