Ever wonder if the size of your game impacts its conversion rate? The short answer is, it does. Data compiled from our rewards-based network FreeMyApps shows a strong correlation between these two factors. As you can see in the chart below, as app size goes up, conversion rates go down. 

Cannes Lions is the only truly global meeting place for professionals working in creative communications, from creatives and marketers to technologists and media specialists. Cannes Lions is where 12,000 people from 94 countries come together to be inspired by seven unmissable days of learning, networking and celebration.

–Cannes Lions Official Website

Consider us honored.

On June 13, The American Business Awards chose Fiksu as a “Gold Stevie Winner” in the mobile marketing campaign of the year category.   The award recognizes Fiksu’s work in promoting Plain Vanilla’s Quizup app this past November.

Impressed by the 5.5 million users Quizup gained and the app’s distinction as “the fastest growing iPhone game in history,” the American Business Awards selected Fiksu’s campaign out of the hundreds of submissions across dozens of categories.

In an industry that's swimming in awards for companies, technologies, and campaigns, it's sometimes hard to tell one from the next. But when it comes to individual recognition for entrepreneurs, Ernst & Young's Entrepreneur of the Year award is one of the most significant and well-respected awards programs out there. And that's why we are thrilled to announce that last night, Fiksu CEO and Founder Micah Adler was named an EY Entrepreneur of the Year 2014 in the New England Region.

 

Shotzoom had seen success with several golf-focused paid apps, but the introduction of its free-to-download Golfshot: Golf GPS * app presented a new challenge. With the goal of cost effectively scaling its user base and validating its business model, Shotzoom partnered with Fiksu to leverage Facebook’s mobile app ads.

After weeks of breathless conjecture -- will they introduce a new iPhone? (no!) or home automation? (yes!) -- Apple used yesterday's WWDC keynote to unveil a slew of changes and updates to OS X, iOS, and the App Store, but no new hardware. Instead, the focus of the event was squarely on developers. Yes, new features like improvements to iMessage, family sharing, and OS X to iOS AirDrop are nice updates for consumers.

April “showered” marketers whose apps sit outside of the top 200 with a great opportunity to get increased visibility from their marketing spend as the big brands dialed back on spending before gearing up for their summer campaigns.

Facebook’s mobile app ads have changed the game in the mobile advertising world. Since being introduced a little over a year ago, these ads have had a significant impact on app marketers and industry players.

Fiksu recently conducted a study of user acquisition campaigns for close to 300 iOS and Android apps and found Facebook to be the most cost effective source of mobile app user acquisition. Despite being more expensive upfront, the study revealed that Facebook provides the highest purchasing rate and the lowest cost per purchaser when compared to banner and video networks.

Some of the top leaders in mobile technology descended upon NYC last week for the annual Internet Week NY festival, a celebration of technology’s impact on business and culture. More than 45,000 people attended 250+ events over the course of seven days.

In case you spent the last few weeks eagerly anticipating the return of Flappy Birds, here are the top four Fiksu news stories you might have missed:

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