Think your game is ready for market? How do you know? Have you tested it? If not, you should consider doing a soft launch prior to fully releasing your app. A soft launch -- a controlled release of your game in a test market outside your primary market -- can produce valuable feedback about your game's market readiness before you invest in a broader, more expensive launch.

March was the month of market maturity for our Indexes, as app developers continue to improve the quality of offerings, advertisers adopt more powerful programmatic and optimization techniques, and device usage continues to skyrocket.

It’s been a busy week for our Chief Strategy Officer Craig Palli: with all the recent news around the changing mobile advertising landscape, his expertise has been in high demand. Last Thursday, Craig spoke with Mike Shields of the Wall Street Journal’s CMO Today about the importance of app install ads, on the heels of Facebook’s earnings announcement.

In the day-to-day excitement and chaos of running a fast-growing technology business, it's sometimes hard to get perspective on where we really fit in the larger community. Because of that, outside perspectives like today's Boston Magazine article on the state of ad tech in Boston are incredibly valuable. 

As marketers, we're often looking for some attention-getting device to get people to notice our message. 

Sometimes you have a great story, but there's no one individual, dramatic point to make. Thus, there's a temptation to resort to headlines like "long lost secrets of app marketing" and that sort of thing.  We've all seen these kind of headlines, and we've all probably clicked on a few of them.

Most US Apple app developers understand that for every $0.99 purchase on iTunes, they make $0.70, a 70% cut. However, for international sales, that percentage varies due to a few factors

In rapidly evolving industries, uncertainty can be a killer -- so the introduction of the Advertising Identifier (IDFA) with iOS 6 was a welcome relief. The app marketing industry needed a privacy-respecting, industry-standard way to attribute ad performance, and the IDFA seemed like an ideal answer to an unsettled situation. 

Earlier this week Apple released its updated figures on iOS adoption, showing that 87 percent of devices are running on iOS 7, 11 percent on iOS 6 and 2 percent on earlier OS’.

And would you look at that - an identical representation of what Fiksu is seeing on its iOS adoption tracker!

StoryTree’s SimplePrints app provides a fast and easy way to turn your photos into a printed photo book. And Fiksu provides a fast and easy way to scale a business with Facebook – so it only made sense that we were able to work with StoryTree to help grow their business by over 70% in just five months. Here's the new case study.

A picture-perfect match

Our newly launched January Indexes revealed the aftermath of the 2013 holiday season, during which app marketers fought for the attention of the masses of eager new device owners.

The new Cost per App Launch Index was just $0.16 on both Android and iOS. Converging for the first time since February 2013, this rare occurrence is likely a post-holiday “correction” following the big brand budgets spent around the holidays, especially on Android.

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