A new week brings a new batch of Apple rumors. This week, insiders are reporting Apple will launch its next-generation iPhone and the iPad Mini this September. And newly released data indicates that Android still dominates the U.S. smartphone market, while Samsung remains the most popular handset maker. And while we typically think of the younger generations as being constantly connected, a new report reveals that, for the first time ever, more than half of U.S. adults over the age of 65 are online. Read on…

Wall Street Journal View on Privacy – Some Food for Thought

Version 2.0 of the Fiksu SDK, which provides support for several methods for UDID-less attribution, is now available. As outlined in a previous blog post the updated SDK supports all major UDID alternatives, including HTML5 Cookie Tracking, Digital Fingerprinting, MAC Address (plus MAC address-based ODIN), and Open UDID. Fiksu also continues to optionally support UDID-based attribution. As such, it is the most comprehensive SDK available on the market today for mobile app marketing attribution!

Our April Fiksu Indexes indicate that mobile marketers began picking up the pace as they moved out of the first quarter, a historically quieter period of time for app development and promotion, into the busier second quarter leading up to the summer. In particular, marketers aggressively sought new opportunities to compete for ranking in the dynamic social networking and games categories which experienced volatility during the month.

Here’s a snapshot of the latest data:

The president himself is on board the mobile app train, and is actively urging government agencies to go mobile this week. And in other news, the “Big Apple” leads Millennial Media’s Q1 device ranks by a wide margin (28 percent for brand, 15 percent for the iPhone), with Android coming in at a strong second. Read on for more…

According to a new report from Nielsen, mobile consumers are downloading more apps than ever before. And though another research firm has deemed Samsung “king of mobile phones” – it also indicates that Apple is “no slouch” as it saw its own global market share more than double. Read on for more…

As Google plans for some major changes to its Android operating system, the Android platform continues to race full speed ahead, gaining market share across major global markets. And in anticipation of Apple’s sixth-generation iPhone model which expected to launch later this year, iPhone 4S orders have already dropped significantly. Read on for more…

First quarter numbers reveal that Android now holds 61 percent of market share in the U.S., an increase of 12 percent from last quarter. And Nielsen’s latest insights into the mobile market show more than half of all U.S. mobile device users now own smartphones. In an effort to increase the number of quality apps for Android tablets, Samsung is launching the Smart App Challenge 2012 and has even set aside a $4,080,000 to entice developers to participate. Read on for more…

The Cambridge Innovation Center saw a packed house last week for a lively panel discussion – Mobile Advertising Today and a Vision for the Future: Lessons Learned in Attribution, Measurement and Privacy – hosted by Women in Wireless and Girls in Tech.

It’s really exciting to work for a company that fosters employee engagement and camaraderie. A place where fun, creativity and hard work are all deemed necessary to create a successful workplace. From “walk to work Wednesdays” to our legendary “beer Friday” afternoon bashes, Fiksu embraces and embodies a “work hard, play hard” mentality. And that is why we are thrilled to announce that the Boston Business Journal has named Fiksu one of the Best Places to Work in Massachusetts.

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