New data indicates that in the month of January, Android and Apple made up 91 percent of all smartphone traffic in the U.S.—representing a new high for the two most dominant mobile phone platforms. As the fierce Apple iOS vs. Android competition continues, The Next Web takes a stance, highlighting the benefits of working within the Apple ecosystem.

We are pleased to announce that Fiksu has been selected as a finalist for ad:tech’s Startup Spotlight Series. The ad:tech Startup Spotlight Series showcases the “most innovative, enterprising new companies in digital marketing.” Chosen by a group of agency execs, VCs and entrepreneurs, it is an honor for Fiksu to be among the sixteen selected finalists.

What’s the hardest thing about building a successful mobile app? If you think its building the app, you’re wrong. The real challenge for mobile app developers and marketers is getting their app found (a topic close to our hearts at Fiksu!). Today’s Fiksu Feed reports on two news items that impact how people search for and find apps, as well as all the buzz around next week’s iPad 3 launch. We’ll also look at a story about the dominance of smartphones in this post-PC era and review Google’s new efforts to improve the elegance of Android app design.

Last month, our indexes showed the extreme marketing that took place during the Holiday frenzy as advertisers spent heavily to drive up their app store rankings and acquire an elevated volume of users. As it turns out, for app marketers who were budget-conscious in December, January paid big dividends as the post-holiday weeks provided excellent growth and value.

Wireless executives, device makers and software peddlers have descended on Barcelona for Mobile World Congress to show off the latest and hottest developments in mobile technology. Coinciding with Mobile World Congress, Google announced its latest figures for the growth of the Android platform. The company is reporting a year-on-year growth rate of more than 250 percent. A new survey of current iPad users gives insights into iPad app usage.

This week, it’s all about Apple! The company is preparing for yet another major milestone, as the Apple App Store approaches 25 billion downloads. Headlines are buzzing with rumors that Apple is preparing for a redesign of the iTunes Store and the App Store later this year. And a “reliable source” has claimed that iPhone 5 will make its debut this fall. We’ll explore these reports, as well as other breaking industry news, in today’s Fiksu Feed.

A new study by the Small Business and Entrepreneur Council reveals that small business owners using mobile apps to help manage their operations are saving more than 370 million of their own hours. In other news, Android remains king of the U.S. smartphone market and fresh rumors claim Apple is working on an eight-inch version of the iPad. A new global media consumption report showcases the rise of consumer purchases on mobile devices. Finally, forgot that special someone this Valentine’s Day? Luckily, there’s an app for that.

It’s no surprise that mobile apps have played a role in U.S. job creation and economic growth over the past few years – consumers everywhere have an insatiable appetite for buying the newest smartphones and downloading the hottest new apps. Now, new industry research reveals just how large the mobile app industry has become here in America. We’ll explore this, along with some important new updates from the Mobile Marketing Association and the latest round of Apple rumors, in this week’s Fiksu Feed.

We are thrilled to announce that Fiksu has been selected as a winner in the annual OnMedia NYC 2012 Top 100 Awards. The awards recognize cutting edge technology companies that have emerged as leaders in the worlds of advertising, media, marketing, branding and publishing. Inclusion in the OnMedia Top 100 signifies “leadership amongst peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players.”

"The mobile app ecosystem is growing so quickly – exponentially, even – that sometimes it’s hard to see the larger trends occurring in the space,” wrote Sarah Perez of TechCrunch this week.


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