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The Fiksu Blog
Posted by: Viki ZabalaFebruary 14, 2012
A new study by the Small Business and Entrepreneur Council reveals that small business owners using mobile apps to help manage their operations are saving more than 370 million of their own hours. In other news, Android remains king of the U.S. smartphone market and fresh rumors claim Apple is working on an eight-inch version of the iPad. A new global media consumption report showcases the rise of consumer purchases on mobile devices. Finally, forgot that special someone...
Posted by: Viki ZabalaFebruary 10, 2012
It’s no surprise that mobile apps have played a role in U.S. job creation and economic growth over the past few years – consumers everywhere have an insatiable appetite for buying the newest smartphones and downloading the hottest new apps. Now, new industry research reveals just how large the mobile app industry has become here in America. We’ll explore this, along with some important new updates from the Mobile Marketing Association and the latest...
Posted by: Viki ZabalaFebruary 10, 2012
We are thrilled to announce that Fiksu has been selected as a winner in the annual OnMedia NYC 2012 Top 100 Awards. The awards recognize cutting edge technology companies that have emerged as leaders in the worlds of advertising, media, marketing, branding and publishing. Inclusion in the OnMedia Top 100 signifies “leadership amongst peers and game-changing approaches and...Tags: OnMedia award winner
Posted by: Viki ZabalaFebruary 3, 2012
"The mobile app ecosystem is growing so quickly – exponentially, even – that sometimes it’s hard to see the larger trends occurring in the space,” wrote Sarah Perez of TechCrunch this week. In today’s...
Posted by: Viki ZabalaFebruary 2, 2012
Last month, it seemed like smartphones were at the top of everyone’s Christmas wish list. And industry data shows that Santa came through for many – in fact, 6.8 million new iOS and Android devices were activated on Christmas Day alone.
For mobile marketers eager to secure their share of the Christmas app download frenzy, December was a critical month. Our Indexes reveal the extreme marketing that took place during the month as advertisers spent heavily...
Posted by: Viki ZabalaJanuary 20, 2012
With a large majority of apps in the app stores based on a freemium model today (IHS iSuppli claims that 96 percent of apps downloaded last year were free), in-app purchases are the lifeblood for many developers and marketers. However, new research suggests that establishing consumer loyalty and long-term usage is even more important for...
Posted by: Viki ZabalaJanuary 13, 2012
From the U.S. to China and everywhere in between, Apple appears to be "winning" around the world – big time. This week’s Fiksu Feed will focus on a variety of new industry studies, each predicting an explosive 2012 for the company.
An interesting Yankee Group survey of more than 15,000 U.S....
Posted by: Viki ZabalaJanuary 6, 2012
In looking back at the year that was, GigaOm’s Erica Ogg remarks that 2011 was the “turning point” for mobile, with smartphones outselling desktop and laptop PCs for the first time. She says, “The effect — and perhaps some of the cause of this — is a love affair with mobile apps, leading to more apps sold than ever and more time spent with them than ever.” In this week’s Fiksu Feed, we’ll take a look back...
Posted by: Viki ZabalaDecember 22, 2011
Shelly Freierman of The New York Times recently wrote that “the pace of new app development dwarfs the release of other kinds of media.” With one million mobile apps available to consumers today – and counting at an extremely fast pace – it is certainly an exciting time for mobile app developers and...
Posted by: Viki ZabalaDecember 20, 2011
Last week we celebrated the launch of our new mobile app advertising product – FreeMyApps. Having a paid app in today’s freemium world is a challenge to say the least. Most people don’t think twice about throwing an unplanned one-dollar can of peaches into their cart at the supermarket. But ask them to pay 99 cents for an app, and it’s a game changer that keeps users away and makes marketing...