Version 2.0 of the Fiksu SDK, which provides support for several methods for UDID-less attribution, is now available. As outlined in a previous blog post the updated SDK supports all major UDID alternatives, including HTML5 Cookie Tracking, Digital Fingerprinting, MAC Address (plus MAC address-based ODIN), and Open UDID. Fiksu also continues to optionally support UDID-based attribution. As such, it is the most comprehensive SDK available on the market today for mobile app marketing attribution!

Our April Fiksu Indexes indicate that mobile marketers began picking up the pace as they moved out of the first quarter, a historically quieter period of time for app development and promotion, into the busier second quarter leading up to the summer. In particular, marketers aggressively sought new opportunities to compete for ranking in the dynamic social networking and games categories which experienced volatility during the month.

Here’s a snapshot of the latest data:

The president himself is on board the mobile app train, and is actively urging government agencies to go mobile this week. And in other news, the “Big Apple” leads Millennial Media’s Q1 device ranks by a wide margin (28 percent for brand, 15 percent for the iPhone), with Android coming in at a strong second. Read on for more…

According to a new report from Nielsen, mobile consumers are downloading more apps than ever before. And though another research firm has deemed Samsung “king of mobile phones” – it also indicates that Apple is “no slouch” as it saw its own global market share more than double. Read on for more…

As Google plans for some major changes to its Android operating system, the Android platform continues to race full speed ahead, gaining market share across major global markets. And in anticipation of Apple’s sixth-generation iPhone model which expected to launch later this year, iPhone 4S orders have already dropped significantly. Read on for more…

First quarter numbers reveal that Android now holds 61 percent of market share in the U.S., an increase of 12 percent from last quarter. And Nielsen’s latest insights into the mobile market show more than half of all U.S. mobile device users now own smartphones. In an effort to increase the number of quality apps for Android tablets, Samsung is launching the Smart App Challenge 2012 and has even set aside a $4,080,000 to entice developers to participate. Read on for more…

The Cambridge Innovation Center saw a packed house last week for a lively panel discussion – Mobile Advertising Today and a Vision for the Future: Lessons Learned in Attribution, Measurement and Privacy – hosted by Women in Wireless and Girls in Tech.

It’s really exciting to work for a company that fosters employee engagement and camaraderie. A place where fun, creativity and hard work are all deemed necessary to create a successful workplace. From “walk to work Wednesdays” to our legendary “beer Friday” afternoon bashes, Fiksu embraces and embodies a “work hard, play hard” mentality. And that is why we are thrilled to announce that the Boston Business Journal has named Fiksu one of the Best Places to Work in Massachusetts.

Our latest Fiksu Indexes are out – revealing a sharp drop in iPhone app downloads during the month of March. This dramatic decline returned app store competition to levels similar to those before the iPhone 4S launch last October.

Here’s a snapshot of the latest data:

As apps become a main distribution method for media on mobile phones, a new report shows ad dollars shifting from mobile sites to popular mobile apps themselves. Other newly released industry data reveals that tablets will continue to grow in popularity over the next several years; yielding massive app downloads – approximately 13.7 billion by 2016. Read on for more details on the latest mobile industry research and more…


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