As anticipation builds for the reported September release of the iPhone 5 and iOS 6, conjectures about which features will and will not be on the device are surfacing along with high expectations for device sales. In other news, a new study reveals some interesting gender-related trends when it comes to the hottest tablets on the market. And the latest reports from London show that mobile apps are providing golden opportunities for Olympic coaches to review their star athletes’ performances.

Following months of rumors, a date has reportedly been set for the launch of the iPhone 5. In other welcome news, two industry reports chart the significant growth of mobile ad spending and app revenues. Meanwhile, Android developers received word of important policy changes for the Google Play app store.

School’s out, and just as we saw last year, iPhone app downloads started increasing during the beginning of the summer months, causing App Store competition to heat up. Fiksu’s June Indexes reflect this trend, plus a significant rise in the costs of loyal user acquisition.

Here’s a snapshot of the latest data:

You may have read that in early July we received $10 million in Series B financing, a major step forward in Fiksu’s mission to deliver high-performance mobile app marketing value to brands.

This week, Apple announced its third quarter earnings. Though the company missed Wall Street’s lofty expectations this time around, Apple still moved an enormous amount of iDevices over the last three months, TechCrunch reports.

After recently announcing the next version of Android, “Jelly Bean,” Google touted some impressive numbers surrounding the Google Play ecosystem. With 1.5 billion installs a month, 600,000 available apps and games and 20 billion app installs, Google is quickly closing the gap between Google Play and Apple’s App Store.

New industry research indicates that Apple's iOS devices generate the most traffic for ads, while another study this week reveals the burgeoning growth of the mobile search and discovery market. And while we don’t know when it will arrive or what it will look like, an industry commentator predicts that an iPad Mini has the potential to “crush” Google’s Nexus 7 tablet.

The Future of Privacy Forum released an encouraging new study this week indicating that app developers are becoming more privacy savvy on both Google and Apple operating systems. And as the Apple App Store celebrates its birthday week, an industry expert compares the App Store’s first four years to the early commercial Web. In international mobile news, breaking reports show that China has pre-empted Apple’s upcoming iPhone 5 launch.

The Apple App Store is celebrating its fourth birthday this week, and the company has quite a bit to celebrate.

As mobile app usage continues to grow exponentially, marketers are pouring more money into in-app advertising. In fact, a new study projects in-app spending to reach $7 billion by 2015. And in the battle for smartphone dominance, Google’s Android continues to lead the way with a 50.9 percent of the market share for operating systems. Finally, a recently granted patent has rumors swirling that Apple is exploring the possibility of creating an “enhanced viewing experience” for the user.


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