As Google plans for some major changes to its Android operating system, the Android platform continues to race full speed ahead, gaining market share across major global markets. And in anticipation of Apple’s sixth-generation iPhone model which expected to launch later this year, iPhone 4S orders have already dropped significantly. Read on for more…

First quarter numbers reveal that Android now holds 61 percent of market share in the U.S., an increase of 12 percent from last quarter. And Nielsen’s latest insights into the mobile market show more than half of all U.S. mobile device users now own smartphones. In an effort to increase the number of quality apps for Android tablets, Samsung is launching the Smart App Challenge 2012 and has even set aside a $4,080,000 to entice developers to participate. Read on for more…

The Cambridge Innovation Center saw a packed house last week for a lively panel discussion – Mobile Advertising Today and a Vision for the Future: Lessons Learned in Attribution, Measurement and Privacy – hosted by Women in Wireless and Girls in Tech.

It’s really exciting to work for a company that fosters employee engagement and camaraderie. A place where fun, creativity and hard work are all deemed necessary to create a successful workplace. From “walk to work Wednesdays” to our legendary “beer Friday” afternoon bashes, Fiksu embraces and embodies a “work hard, play hard” mentality. And that is why we are thrilled to announce that the Boston Business Journal has named Fiksu one of the Best Places to Work in Massachusetts.

Our latest Fiksu Indexes are out – revealing a sharp drop in iPhone app downloads during the month of March. This dramatic decline returned app store competition to levels similar to those before the iPhone 4S launch last October.

Here’s a snapshot of the latest data:

As apps become a main distribution method for media on mobile phones, a new report shows ad dollars shifting from mobile sites to popular mobile apps themselves. Other newly released industry data reveals that tablets will continue to grow in popularity over the next several years; yielding massive app downloads – approximately 13.7 billion by 2016. Read on for more details on the latest mobile industry research and more…

Apple will announce its second quarter earnings next Tuesday, and analysts are upping estimates of iPhone and iPad sales. As excitement for the “new” iPad 3 begins to subside Apple consumers have turned their attention toward the company’s next product launch: the iPhone 5.

It’s no secret that the UDID has been a topic of controversy in recent weeks. Recent reports that Apple is rejecting some apps that utilize the UDID have generated significant levels of confusion and debate. Exacerbating matters are conflicting reports and escalating rumors of what apps Apple is or is not approving leaving app developers and marketers struggling to answer the question of how best to grow their business in the face of UDID deprecation.

It’s really exciting to work in the skyrocketing world of mobile apps. The high level of user interest presents brands with exciting new opportunities to promote their services and products to an ever-growing audience. However, cutting through the noise to generate enough cost-effective downloads to scale an app business remains a challenge. And that is Fiksu’s sweet spot.

How often do you think about your App Title, Landing Page and Meta Tags?  Maybe you review it every time there’s an app update, maybe less often. At the end of the day, it’s fairly difficult to tie landing page characteristics to search rank and downloads, so why bother?! Ahem, sorry, wrong answer! Especially when you’re talking about Android...

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