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The Fiksu Blog
Posted by: Viki ZabalaMarch 20, 2012
Last week’s iPad launch was the company’s strongest ever. The Wall Street Journal is reporting that Apple sold three million of its new tablets over the weekend, creating considerable momentum as the company attempts to grab market share in the fast-growing mobile market. As consumers run to snatch up the latest, hottest device, app...
Posted by: Viki ZabalaMarch 15, 2012
As we anxiously wait for the new iPad’s in-store debut tomorrow, Mashable is reporting that Apple is offering consumers a credit for trading-in older generations of the iPad. And if you weren’t planning on waiting in line for the newest tablet, a review of the product by...
Posted by: Viki ZabalaMarch 13, 2012
You can almost feel the excitement growing as eager consumers count down the days until the new iPad hits stores. One industry analyst is predicting that Apple will sell one million iPads on launch day alone. Apple has already confirmed that pre-order stock is sold out, and shipping dates for online pre-orders have been pushed from March 16 to 19 due to overwhelming demand. Meanwhile, the unveiling of a new Google+ mobile website indicates that Google is taking cues from...
Posted by: Viki ZabalaMarch 8, 2012
We’ve been hit with tablet fever. Apple’s new iPad has the industry buzzing this week and new data surrounding tablet consumption abounds. The third iteration of the best-selling tablet is slated to hit stores on March 16. Prior to launching the new tablet device on Wednesday, Apple’s CEO Tim Cook raffled off some impressive numbers for the company’s iOS devices. For example, Apple has sold a total of 315 million iPads, iPhones and iPod Touches,...
Posted by: Viki ZabalaMarch 6, 2012
New data indicates that in the month of January, Android and Apple made up 91 percent of all smartphone traffic in the U.S.—representing a new high for the two most dominant mobile phone platforms. As the fierce Apple iOS vs. Android competition continues, The Next Web takes a...
Posted by: Viki ZabalaMarch 5, 2012
We are pleased to announce that Fiksu has been selected as a finalist for ad:tech’s Startup Spotlight Series. The ad:tech Startup Spotlight Series showcases the “most innovative, enterprising new companies in digital marketing.” Chosen by a group of agency execs, VCs and entrepreneurs, it is an honor for Fiksu to be among the sixteen selected finalists.
Posted by: Viki ZabalaMarch 1, 2012
What’s the hardest thing about building a successful mobile app? If you think its building the app, you’re wrong. The real challenge for mobile app developers and marketers is getting their app found (a topic close to our hearts at Fiksu!). Today’s Fiksu Feed reports on two news items that impact how people search for and find apps, as well as all the buzz around next week’s iPad 3 launch. We’ll also look at a story about the dominance of...
Posted by: Viki ZabalaFebruary 29, 2012
Last month, our indexes showed the extreme marketing that took place during the Holiday frenzy as advertisers spent heavily to drive up their app store rankings and acquire an elevated volume of users. As it turns out, for app marketers who were budget-conscious in December, January paid big dividends as the post-holiday weeks provided excellent growth and value.
Hot off the presses, our newly released...
Posted by: Viki ZabalaFebruary 28, 2012
Wireless executives, device makers and software peddlers have descended on Barcelona for Mobile World Congress to show off the latest and hottest developments in mobile technology. Coinciding with Mobile World Congress, Google announced its latest figures for the growth of the Android platform. The company is reporting a year-on-year growth rate of more than 250 percent. A new survey...
Posted by: Viki ZabalaFebruary 22, 2012
This week, it’s all about Apple! The company is preparing for yet another major milestone, as the Apple App Store approaches 25 billion downloads. Headlines are buzzing with rumors that Apple is preparing for a redesign of the iTunes Store and the App Store later this year. And a “reliable source” has claimed that iPhone 5 will make its debut this fall. We’ll explore these reports, as well as other breaking industry news, in today’s Fiksu...