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The Fiksu Blog
Posted by: Viki ZabalaApril 10, 2012
It’s really exciting to work in the skyrocketing world of mobile apps. The high level of user interest presents brands with exciting new opportunities to promote their services and products to an ever-growing audience. However, cutting through the noise to generate enough cost-effective downloads to scale an app business remains a challenge. And that is Fiksu’s sweet spot.
We just returned from an exciting week at ad:tech San Francisco, where we had an...
Posted by: Jo WightmanApril 10, 2012
How often do you think about your App Title, Landing Page and Meta Tags? Maybe you review it every time there’s an app update, maybe less often. At the end of the day, it’s fairly difficult to tie landing page characteristics to search rank and downloads, so why bother?! Ahem, sorry, wrong answer! Especially when you’re talking about Android...
In a recent study of search rank on Android, Fiksu has revealed that search is the primary means...
Posted by: Viki ZabalaApril 6, 2012
New research reveals Android now commands 50.1 percent of the U.S. smartphone market. It seems owners of the new iPad are experiencing yet another problem with the new device—slow and intermittent Wi-Fi connectivity. And according to a new report, consumer app downloads to mobile devices are expected to reach more than 66 billion per year by 2016. Read on for more...
Posted by: Jo WightmanApril 3, 2012
The Android platform offers many advantages to the app developer, compared to iOS. Not least of which is the ability for 100 percent closed loop ROI analysis of advertising campaigns—similar to what you would expect from a typical online campaign. In simple terms, this means that the ROI and efficiency of every single campaign can be uniquely tracked and measured, giving complete transparency into campaign dynamics and creative performance.
Posted by: Jo WightmanApril 2, 2012
In Jan 2011, Android and iOS stood head to head in terms of smart phone devices in the US (approximately 25 percent each). But today, Android beats iOS by a wide margin, commanding 46 percent device share to Apple's 35 percent.
And yes, as I talk with clients about their mobile app business plans and marketing activities, it...
Downloads Drop in February Post-Holiday Discovery Rush; Early Indications of Market Responding to Apple AnnouncementPosted by: Viki ZabalaMarch 29, 2012
Following January's sky-high download volumes available at rock-bottom prices, February presented a steadier and more normalized landscape for mobile app marketers.
Here’s a quick snapshot of the February Index data:
- App Store Competitive Index tracks the aggregate volume of downloads per day achieved by the top 200 ranked free iPhone apps in the U.S. In February, the Index decreased by six percent to 6.35 million daily...
Posted by: Viki ZabalaMarch 27, 2012
It’s official – more than 100 million Americans now play games on their mobile devices, according to a newly released report. In tablet news, a display expert has discovered that the new iPad has proven to be quite a fibber. And...
Posted by: Viki ZabalaMarch 22, 2012
New research suggests the increasingly large screen sizes and impressive graphics will make tablets a growing force in mobile games. While mobile game developers may be thankful for the specs on the new iPad tablet, new iPad 3 owners may not be so thrilled. Consumer reports reveal that owners are less than satisfied with the increased heat put out by the device, as well as the decreased battery life. And interestingly, though mobile games are designed to offer...
Posted by: Viki ZabalaMarch 20, 2012
Last week’s iPad launch was the company’s strongest ever. The Wall Street Journal is reporting that Apple sold three million of its new tablets over the weekend, creating considerable momentum as the company attempts to grab market share in the fast-growing mobile market. As consumers run to snatch up the latest, hottest device, app...
Posted by: Viki ZabalaMarch 15, 2012
As we anxiously wait for the new iPad’s in-store debut tomorrow, Mashable is reporting that Apple is offering consumers a credit for trading-in older generations of the iPad. And if you weren’t planning on waiting in line for the newest tablet, a review of the product by...