The Fiksu Blog
Posted by: Viki ZabalaDecember 2, 2011
For the last few months, we've closely followed consumer anticipation for the iPhone 4S – tracking its direct impact on both mobile app downloads and app marketing costs.
With the arrival of the new iPhone, October was the pivotal month, putting an end to months of industry speculation and mounting expectation, and validating many of our own predictions based on insights gleaned from our Fiksu for Mobile Apps platform.
Posted by: Viki ZabalaNovember 8, 2011
Fiksu is hitting the road this month for an impressive line-up of mobile and advertising industry events. In addition to exhibiting, Micah Adler, our CEO, has been invited to speak alongside other industry luminaries – as well as co-presenting with customer Groupon - about the challenges that brands face in monetizing and growing their mobile app businesses. With back-to-back engagements around the globe, here’s where you can find Fiksu this month:
Posted by: Viki ZabalaNovember 4, 2011
Smartphone ownership – and mobile app usage – in the United States continues to soar, but a new survey from Nielsen shows that smartphone adoption is happening among young adults much faster than other age groups. We’ll explore these findings, along with the latest Apple rumors, a look back at Android’s humble beginnings and new data on international mobile app usage, in this week’s Fiksu Feed.
Nielsen’s new third quarter study indicates that 62 percent of U.S....
Posted by: Viki ZabalaNovember 3, 2011
The annual Mobile Excellence Awards is regarded as one of the most influential and coveted awards programs in the industry, honoring the “best of the best” in mobile technology and entertainment. We are thrilled to announce that Fiksu has been selected as a finalist in the “Mobile Innovation” category for 2011.
We’re proud to join finalists Acision Collect SMS and Prepaid SMS Reply; Airpush; Location Labs...
Posted by: Viki ZabalaOctober 28, 2011
iPhone anticipation strikes again!
Last month, our insights showed that a hiatus in iPhone sales (ahead of the much-rumored launch of the new iPhone) were directly tied to the drop in app downloads from Apple’s App Store.
Apple’s recent announcement of a significant...
Posted by: Viki ZabalaOctober 27, 2011
Android continued to grab headlines this week with new industry data highlighting the platform’s growing popularity and market dominance. We’ll check this out, along with some other interesting new mobile studies, in today’s Fiksu Feed....
Posted by: Viki ZabalaOctober 21, 2011
After hitting stores last Friday, it took just three days for consumers to snatch up 4 million iPhone 4S devices – an all-time mobile industry record. At the beginning of the week, Apple announced that 25 million people were already using its new operating system, iOS 5, and that more than 20 million had signed up for its iCloud service. We’ll check out Apple’s audacious...
Posted by: Viki ZabalaOctober 14, 2011
This week in mobile news, Apple’s new iPhone 4S delighted early adopters, while its iOS 5 received a mixed bag of reviews following the much-anticipated Wednesday launch. Meanwhile, Blackberry users across five continents fumed as a massive outage cut off access to email and Web services for several days. We’ll explore these stories, as well as interesting new industry data predicting Android’s ascendancy, in this week’s Fiksu Feed.
It’s been a tough week for...
Mobile marketers take note: New data reveals on average, Android app users are 2x more loyal than iOS app usersPosted by: Craig PalliOctober 12, 2011
After months of speculation and finally, the much-covered iPhone 4S launch, it seems like iPhone fever is everywhere. If you own one (or plan to), or make or market mobile apps, it's certainly hard not to get caught up in it all. Urban legend has it that iOS users are naturally loyal and engaged app consumers. So mobile app marketers often assume that they should throw their advertising dollars behind promoting the visibility and ranking of their iOS app.
Posted by: Viki ZabalaOctober 7, 2011
As news of Steve Jobs’ death stopped the nation – and the world – in its tracks this Wednesday, the outpouring of poignant reflections, tributes and farewells was immediate. We dedicate this week’s Fiksu Feed to one of the greatest technology innovators of our time by sharing just a few of the hundreds of thousands of stories and comments that honor his life and legacy. Fiksu owes Steve Jobs a great deal; his vision spawned a vast ecosystem that created jobs, opportunity...Tags: Steve Jobs