Writes Thomas Hazlett for the Wall Street Journal: "On June 29, 2007, thousands of fan-boys and-girls camped in long lines to inhale a wisp of sweet techno fairy dust. The new iPhone rocked the world. Revolutionary in design, function and ecosystem, it set off the mobile data tsunami. In three days, Apple sold a million of them."

Rumors are swirling around Apple’s potentially significant changes to its search algorithm in the App Store. And a new report reveals how much of a killing Apple has made from the iPhone over the past five years. In other news, Google is ramping up for its big I/O conference in San Francisco this week, where the company is expected to make some major announcements.

As we’ve discussed in depth on our blog over the past several months, Apple’s planned phase-out of the UDID has resulted in significant confusion across the app marketing community. During this time of uncertainty, some marketers are looking more closely at Google Play to fuel their continued growth in mobile.

Buzz surrounding Apple’s 2012 World Wide Developers Conference (WWDC) has dominated headlines since the highly anticipated keynote which drew attendees from 160 countries to the Moscone Center in San Francisco to learn about the new gadgetry and software Tim Cook and Co. have lined up for Apple lovers worldwide.Though the iPhone 5 remained elusive, and the company did not unveil a UDID alternative despite wide speculation before the show, Apple did reveal its brand new iOS 6. Read on for more…

A new week brings a new batch of Apple rumors. This week, insiders are reporting Apple will launch its next-generation iPhone and the iPad Mini this September. And newly released data indicates that Android still dominates the U.S. smartphone market, while Samsung remains the most popular handset maker. And while we typically think of the younger generations as being constantly connected, a new report reveals that, for the first time ever, more than half of U.S. adults over the age of 65 are online. Read on…

Wall Street Journal View on Privacy – Some Food for Thought

Version 2.0 of the Fiksu SDK, which provides support for several methods for UDID-less attribution, is now available. As outlined in a previous blog post the updated SDK supports all major UDID alternatives, including HTML5 Cookie Tracking, Digital Fingerprinting, MAC Address (plus MAC address-based ODIN), and Open UDID. Fiksu also continues to optionally support UDID-based attribution. As such, it is the most comprehensive SDK available on the market today for mobile app marketing attribution!

Our April Fiksu Indexes indicate that mobile marketers began picking up the pace as they moved out of the first quarter, a historically quieter period of time for app development and promotion, into the busier second quarter leading up to the summer. In particular, marketers aggressively sought new opportunities to compete for ranking in the dynamic social networking and games categories which experienced volatility during the month.

Here’s a snapshot of the latest data:

The president himself is on board the mobile app train, and is actively urging government agencies to go mobile this week. And in other news, the “Big Apple” leads Millennial Media’s Q1 device ranks by a wide margin (28 percent for brand, 15 percent for the iPhone), with Android coming in at a strong second. Read on for more…

According to a new report from Nielsen, mobile consumers are downloading more apps than ever before. And though another research firm has deemed Samsung “king of mobile phones” – it also indicates that Apple is “no slouch” as it saw its own global market share more than double. Read on for more…


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