After weeks of breathless conjecture -- will they introduce a new iPhone? (no!) or home automation? (yes!) -- Apple used yesterday's WWDC keynote to unveil a slew of changes and updates to OS X, iOS, and the App Store, but no new hardware. Instead, the focus of the event was squarely on developers. Yes, new features like improvements to iMessage, family sharing, and OS X to iOS AirDrop are nice updates for consumers.

April “showered” marketers whose apps sit outside of the top 200 with a great opportunity to get increased visibility from their marketing spend as the big brands dialed back on spending before gearing up for their summer campaigns.

Facebook’s mobile app ads have changed the game in the mobile advertising world. Since being introduced a little over a year ago, these ads have had a significant impact on app marketers and industry players.

Fiksu recently conducted a study of user acquisition campaigns for close to 300 iOS and Android apps and found Facebook to be the most cost effective source of mobile app user acquisition. Despite being more expensive upfront, the study revealed that Facebook provides the highest purchasing rate and the lowest cost per purchaser when compared to banner and video networks.

Some of the top leaders in mobile technology descended upon NYC last week for the annual Internet Week NY festival, a celebration of technology’s impact on business and culture. More than 45,000 people attended 250+ events over the course of seven days.

In case you spent the last few weeks eagerly anticipating the return of Flappy Birds, here are the top four Fiksu news stories you might have missed:

This week marks Internet Week NY, an annual celebration of technology's impact on business and culture—including of course, the impact of mobile.

A billion is a not a number that is thrown around all too often, so it’s a milestone worth noting. Fiksu recently surpassed the 1,000,000,000 mark in loyal app users we have helped our clients acquire over the past several years.

Seeing as how the average daily time spent on mobile in 2013 was 2 hours and 21 minutes (an almost 500% increase since 2010) it’s not surprising then that nearly half those 1 billion users were acquired in 2013 alone.

Today, Ernst & Young announced the finalists for the EY Entrepreneur Of The Year 2014 award in the New England Region, and we’re proud to say that our very own Micah Adler has made the list for the third year running!

It’s no surprise that a recent Millward Brown study revealed that American’s daily time spent on mobile devices now outpaces TV. With that in mind, MITX’s recent Mobile Summit highlighted “the change from mobile as a device to mobile as a behavior.”

Today, the American Business Awards named Fiksu’s Quizup campaign a finalist for the Mobile Marketing Campaign of the Year.

Known as the “Stevies,” the awards recognize “exemplary organizations and individuals” and are determined by a committee of more than 200 executives nationwide.

A complete list of the nominees can be found here, and the winners will be announced June 13 in a ceremony in Chicago.

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