The indexes have made history this month, as the Cost Per Loyal User (CPLU) Index breached the $2 threshold for the first time in its four years. Attributed to a perfect storm of summer consumer behaviors, world events and Apple moves, June has ranked as the most expensive month ever for capturing and retaining loyal users.

Fiksu is proud to be a finalist for this year’s MassTLC Leadership Awards in the category of Private Company of the Year. The Awards, now in their 17th year, celebrate and showcase the region’s best leaders, companies, and technologies.

“No matter which of the 2014 MassTLC Technology Leadership Award finalists emerge as winners in their respective categories, collectively they underscore the depth and breadth of talent in our region and we are proud to be associated with you all,” said Tom Hopcroft, president and CEO of Mass Technology Leadership Council.

Fiksu is happy to welcome our newest executive team member, Ken Goldman. Ken joins us from Black Duck Software, where he was named CFO of the Year by the Boston Business Journal in 2009.

As CFO, Ken will lead Fiksu’s financial operations, focusing on the continuing creation, enhancement and realization of shareholder value in the company.

When Facebook launched its mobile app install ads in October 2012, it soon became clear that there was massive – and untapped – potential in app install ads.

It’s a big day here at the Fiksu offices, as we are excited to officially announce the availability of Fiksu for Twitter.

In a nutshell, Fiksu for Twitter joins our ad optimization technology and mobile data with Twitter’s Mobile App Promotion (MAP) product suite. This new platform provides advertisers yet another option in their quest to find high-value app users in the most efficient way possible.

While warmer weather is on the rise, so are app downloads and marketing costs in May – setting the stage for a competitive summer. App inflation has become the new normal for brands and app marketers, as the cost for acquiring loyal users climbs again.

The App Store Competitive Index for May, which measures the aggregate daily download volume among the top 200 ranked apps, grew by 24 percent to 6.6 million, compared to April’s 5.34 million. Meanwhile Fiksu’s Cost per Loyal User Index rose 17 percent to $1.78 in May and 34 percent year-over-year.

Ever wonder if the size of your game impacts its conversion rate? The short answer is, it does. Data compiled from our rewards-based network FreeMyApps shows a strong correlation between these two factors. As you can see in the chart below, as app size goes up, conversion rates go down. 

Cannes Lions is the only truly global meeting place for professionals working in creative communications, from creatives and marketers to technologists and media specialists. Cannes Lions is where 12,000 people from 94 countries come together to be inspired by seven unmissable days of learning, networking and celebration.

–Cannes Lions Official Website

Consider us honored.

On June 13, The American Business Awards chose Fiksu as a “Gold Stevie Winner” in the mobile marketing campaign of the year category.   The award recognizes Fiksu’s work in promoting Plain Vanilla’s Quizup app this past November.

Impressed by the 5.5 million users Quizup gained and the app’s distinction as “the fastest growing iPhone game in history,” the American Business Awards selected Fiksu’s campaign out of the hundreds of submissions across dozens of categories.

In an industry that's swimming in awards for companies, technologies, and campaigns, it's sometimes hard to tell one from the next. But when it comes to individual recognition for entrepreneurs, Ernst & Young's Entrepreneur of the Year award is one of the most significant and well-respected awards programs out there. And that's why we are thrilled to announce that last night, Fiksu CEO and Founder Micah Adler was named an EY Entrepreneur of the Year 2014 in the New England Region.

 

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