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The Fiksu Blog
Posted by: Laura GrayOctober 9, 2013
The Fiksu2Fiksu ride has official become a tradition in our Massachusetts offices at Fiksu. The second annual 100-mile bicycle ride from our North Hampton office to our Boston office took place the last Saturday in September, and was once again a huge success.
Above: The riders after arriving at the Boston office.
Posted by: Jeremy SaccoOctober 2, 2013
The August Index was one for the record books, with the Cost per Loyal User index hitting an all-time high of $1.90 – a six percent, or ten cent, increase from July’s $1.80. Driving this increase were two main factors:
First, we continue to see the effects of big brands saturating the market to cost-effectively acquire loyal users. Bigger brands are ready and willing to pay more for the valuable users, like those on Facebook, ultimately driving...
Posted by: Chris ShuptrineSeptember 26, 2013
iOS 7 has been out for a week now, and adoption is soaring -- the latest data on our tracker shows IOS 7 devices making up about 58% of the those on our network. Considering that represents over 200 million devices, that's pretty good uptake for one week!
Now that our internal team has had some time to analyze the final version, we put together a checklist of new features and our thoughts on...
Posted by: Jeremy SaccoSeptember 20, 2013
A glance at our iOS 7 adoption tracker shows an incredible growth curve in the first 48 hours. At this same point in 2012, 48 hours after iOS 6 was released, 25% of devices had been updated - which dwarfed the 15% adoption rate that iOS 5 had seen in the same timeframe. This week, iOS 7 blew both those numbers away, and it's on its way to reach 40% of all iOS devices in 48 hours.
Posted by: Jeremy SaccoSeptember 18, 2013
With the launch of iOS 7 today and the two new iPhones on Friday, there's been plenty of speculation about what's going to happen. Well, sometime today - probably around 10am Pacific time - the speculators can start to see how well they did. To help anyone who wants to see how...
Posted by: Jeremy SaccoSeptember 12, 2013
August has been a pretty slow month for mobile app marketing in recent years, but this year went a different direction. Not only did our July indexes reach impressive heights, but Apple also introduced a new wrinkle to its ranking algorithm all while gearing up for its annual launch of new...
Posted by: Jeremy SaccoSeptember 10, 2013
As we've discussed, the upcoming introduction of two new iPhones is likely to create a significant opportunity for app marketers as users load up their new phones with apps. On the heels of today's formal introduction of the iPhone 5S, 5C, and announcement of iOS 7's release date of 9/18, here are a few...
Posted by: Jeremy SaccoSeptember 6, 2013
The months and weeks of speculations are almost over as we count down the days to the much-anticipated Apple event on Tuesday at which the iPhone 5S, iOS7, and potentially a low-cost iPhone 5C will be publicly unveiled.
For app marketers, a new device launch – especially an iPhone launch – spells great opportunity to acquire new users in droves....
Posted by: Laura ChamberlainSeptember 4, 2013
Recently, Fiksu attended the MoDevTablet conference at the Bell Harbor Conference Center, located on the beautiful Seattle waterfront. Between workshops, conferences and the hackathon that took place on Saturday, everyone seemed to be in agreement when it came to one thing – tablets are the new home screen. One in three people use their tablet more than they watch TV, and 28 percent of people now use a tablet as their primary PC...
Posted by: Jeremy SaccoSeptember 3, 2013
While the buzzword "transparency" gets thrown around a lot, it's not always used consistently. Here's a quick look at why transparency is so important and what it really looks like.
Mixing multiple sources essential to app marketing success
App marketing today isn't about choosing "the" best source of new users: no matter how effective Facebook or another channel is, there are always more users to be had at other channels. Successful...