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Posted by: Viki ZabalaJanuary 11, 2013
- The Apple App Store hits a new record – 40 billion downloads!
- Recent reports indicate that Apple’s iOS tops 50 percent of U.S. smartphone sales, up nearly 36 percent from last year, achieving the highest percentage of sales in the American market to date.
- Expect to see many more tablets in the workplace this year as the BYOD (bring your own device) trend adds more personal tabets to the business environment and companies seek to purchase these devices over computers.
- Mobile ad spending will increase 400 percent in the next four years, reaching a staggering $37 billion in 2016.
This week, Apple announced that consumers have downloaded more than 40 billion apps – with nearly 20 billion in 2012 alone. Today, the App Store has more than 500 million active accounts and had a record-breaking December with more than 2 billion downloads during the month. Apple’s developer community has created 775,000+ apps for iPhone, iPad, and iPod Touch users worldwide. Also, developers have made $7 billion in revenue since the App Store launched in 2008. Tom Cheredar of VentureBeat has the details.
Data released by Kantar Worldpanel ComTech signals a milestone for iOS, as Apple’s operating system powered 53.3 percent of all smartphones sold in the U.S. from November 2011 to November 2012. Among U.S. iPhone sales, 34 percent of consumers upgraded from an earlier iPhone, and 40 percent acquired their first smartphone. The growth of iOS translated into market share declines for Android, down nearly 11 percent from last year, writes Jason Ankeny of FierceMobileContent.
Analysts from Piper Jaffray and Forrester predict greater adoption of tablets – especially the iPad – for businesses in 2013, reports Lance Whitney of CNET. Piper Jaffray analyst Gene Munster reveals recent survey results of CIOs, where 57 percent of them indicate plans to deploy tablets this year, compared with 46 percent last year. Additionally, corporate users utilizing their own tablets in the workplace are increasingly relying on apps to help manage their busy lives and day-to-day tasks, such as finding a taxi or hotel, following current events, or making payments.
Estimates from eMarketer indicate mobile ad spending will experience 400 percent growth during the next four years. These estimates incorporate display and search advertising and exclude message-based formats (such as SMS, MMS, and P2P). The major beneficiaries would include Google and Facebook, with gains by Apple, Microsoft, and Yahoo!, writes Chuck Jones of Forbes. North America leads globally, with the average ad dollar spend per mobile user expected to reach $46 in 2016. eMarketer’s estimates include analysis of various elements, such as macro-level economic conditions, historical advertising trends, estimates from other research firms, and mobile usage trends.
Posted by: Viki ZabalaJune 17, 2011
This week's news has been filled with headlines from with mega-brands like Apple and Yahoo! whose announcements will impact the industry in significant ways. This week's Fiksu Feed includes a recap of these and a number of other important trends in the mobile space surrounding loyal users and even a trip to space for the iPhone.
Apple's announcement on Tuesday that it will now sell the unlocked iPhone 4 in the United States made a huge splash, dominating industry conversations and setting social media channels abuzz. The unlocked iPhone 4 models will give consumers and enterprise customers the same experience as the current iPhone, but will allow them to choose their carrier. Check out the full scoop from Apple Insider.
"There's an app for that," as Apple says, and today it's tough to weed through the thousands of apps available for the iPhone and Android. Yahoo! wants to help. On Thursday, the company unveiled a new Web search feature called App Search, in addition to application search tools for Android and iPhone devices called AppSpot. Computerworld has a nice summary. But according to Wired and other critics, although Yahoo! offers some neat new features, it has a way to go before it becomes the preferred method of app discovery. Check out Wired's Eric Blattberg's take.
In other news, eMarketer published some interesting research from MTV Networks about how to encourage mobile entertainment app discovery and usage. MTV's survey reinforces the need for marketers to actively push apps out to potential users. Simple presence in an app store alone—even in a "featured" area—is not enough to drive downloads. App users trust other app users, and building up a satisfied and loyal base can boost app success. That means the app experience must be solid and its function valuable to the consumer, which will also benefit the brand by keeping downloaders interested and engaged long-term.
We're always interested in the latest app marketing tips and tricks, and thought Advertising Age had some useful suggestions from Lisa Bettany, creator of Camera+, an app for the iPhone which has sold 2.6 million copies and achieved the top spot in the App Store in its first release. Not surprisingly to us at Fiksu, creating a loyal user base was a key tip, along with "wowing" users.
Last, but certainly not least, is news that NASA is sending the iPhone to space! On NASA's final space shuttle mission, taking place on July 8, two iPhones will be joining the crew for take-off. Odyssey Space Research, a Houston-based tech and research firm, has developed an iOS app called Spacelab that will be loaded on these phones. The app, available for purchase on iTunes, takes advantage of the iPhone's hardware to estimate altitude, attempt to read QR codes in zero gravity, calculate position in space and measure radiation. You can check out the Business Insider for a tour of the Spacelab app.