The Cambridge Innovation Center saw a packed house last week for a lively panel discussion – Mobile Advertising Today and a Vision for the Future: Lessons Learned in Attribution, Measurement and Privacy – hosted by Women in Wireless and Girls in Tech.

Smartphone users are sharing more and more information via mobile apps than ever before. From music preferences to geolocation and photo sharing, the question of privacy and what is being done with personal information is top-of-mind for everyone across the mobile industry.

Fiksu’s Jo Wightman participated in the discussion on challenges of privacy in the mobile industry alongside Ash Nadkarni, co-founder, App Guppy; Adam Towvim, vice president, business development, Jumptap; and Johnny Won, mobile and gaming platforms manager, Hill Holliday. The panel was moderated by Vicky Wu Davis, CEO and founder of FrogHop Inc.

The group explored a series of thought-provoking questions around Apple’s recent deprecation of UDIDs and current alternatives being proposed in the market. Roundtable members also observed how many in the industry are reacting to this major change and wondering how tracking can exist in the realm of privacy protection.

The event kicked off with a networking session, providing an opportunity for industry peers to meet, mingle and discuss innovative ways to tackle some of the most pressing issues impacting mobile brands and businesses today.

The event, sponsored by Fiksu, marked the debut of the soon-to-launch Boston chapter of Women in Wireless, an organization that promotes and develops female leaders in mobile and digital media. Girls in Tech is a global non-profit organization and social network enterprise focused on the engagement, education and empowerment of like-minded, professional, intelligent and influential women in technology.