August has been a pretty slow month for mobile app marketing in recent years, but this year went a different direction. Not only did our July indexes reach impressive heights, but Apple also introduced a new wrinkle to its ranking algorithm all while gearing up for its annual launch of new eye-catching gadgets. So much excitement, that we almost missed the coveted Index post!

  • Apple reported record revenue numbers this week, along with record iPhone and iPad sales.
  • As if the App Store isn’t packed enough, 2013 will bring an estimated 435,000 new apps to iOS users – further aggravating discovery challenges for app marketers.
  • Across iOS, Android, and RIM, Facebook is the No. 1 app in the U.S., with nearly 86 million unique visitors per month.
  • Christmas 2012 saw record iOS and Android device activations, while industry reports show App Store downloads soared by 87 percent.
  • Both the Apple App Store and Google Play saw healthy revenue gains in 2012, with more monetization and potential for global growth ahead in 2013.
  • 2012 was (finally!) the year of mobile – from the launch of the iPhone 5 to Android device supremacy. But some say we’ll look back on 2013 as the year of the tablet.
  • Industry estimates from eMarketer indicate that total mobile ad spend in the U.S. will end 2012 better than expected – at 180 percent total growth from 2011. 
  • A recent comScore report revealed that smartphone penetration has reached 55 percent amongst Europe’s five largest markets collectively, with device manufacturers competing in a close race.
  • New statistics showed increased optimism about the future of mobile in commerce and advertising, which have both demonstrated rapid growth. 
  • Mobile app downloads are set to reach 45 billion by the end of 2012, with much more ahead for 2013.
  • With just 8 days left before Christmas, competition is heating up and app developers are wishing for the gift of app downloads.
  • Apple’s iPhone and iPad devices are still the crowd favorite for app developers, but they’re looking to build across both iOS and Android devices.

Last week, Apple’s highly anticipated iPhone 5 started hitting the shelves, selling a record-shattering 5 million units in its first weekend of availability. Additionally, more than 100 million existing iOS device owners have already rushed to update to iOS 6, Apple’s newest operating system. But, for several weeks preceding the arrival of the iPhone 5, we observed a change in consumers’ download appetites, reflected prominently in our new August Index numbers.