Posted by: Viki ZabalaDecember 4, 2012
Is a new smartphone at the top of your Christmas wish list? If so, you're not alone. Last year, 6.8 million new iOS and Android mobile devices were unwrapped and activated on Christmas Day. And more than 1.2 billion apps were downloaded in between Christmas Day and New Year's Eve.
The holiday season screams opportunity for mobile app marketers. It may indeed be “the most wonderful time of the year,” but it’s also the most competitive time of the year. So we’ve teamed with Localytics to help marketers weigh the best strategies for sprucing up their apps for the holidays, cost-efficiently promoting them, and securing large amounts of engaged, loyal users – during the holidays as well as into the first few months of the new year.
You can also catch our joint on-demand webinar – How to Market Your App During the Holiday Season – for additional details and tips.
Thanks to ADOTAS for helping to spread the word.
Embed this graphic on your site - 400 pixels wide
<div><a href="http://www.fiksu.com/successful-strategies-for-holiday-mobile-app-marketing"><img src="http://www.fiksu.com/images/Fiksu-Holiday-IG-400px.jpg" alt="Successful Strategies for Holiday Mobile App Marketing"></a></div>
Embed this graphic on your site - 650px wide
<div><a href="http://www.fiksu.com/successful-strategies-for-holiday-mobile-app-marketing"><img src="http://www.fiksu.com/images/Fiksu-Holiday-IG-650px.jpg" alt="Successful Strategies for Holiday Mobile App Marketing"></a></div>
Posted by: Viki ZabalaNovember 21, 2012
- After the turkey is carved tomorrow, the 2012 holiday shopping season will officially begin – and mobile will have a giant impact on holiday sales.
- Many big-name brands such as Google, Wal-Mart, Target, and Amazon have unleashed new or updated apps to assist smartphone-wielding holiday shoppers.
- After 66 million tablets were sold during the 2011 holiday season, industry pundits predict that tablets will continue to dominate wish lists this holiday season, thanks largely to to new product releases.
Beginning as early as tomorrow, 28 percent of smartphone or tablet-owning adults plan to holiday shop via their mobile devices, reported Mobile Marketer. The trend of “couch commerce,” coined by eBay and PayPal for when consumers go from the Thanksgiving dinner table to the couch to start holiday shopping, will continue exploding. Both companies saw a 511 percent increase in global mobile payment activities on Thanksgiving 2011 from Thanksgiving 2010. On Cyber Monday, 83 percent of consumers are expected to shop from home, further increasing the use of mobile to purchase gifts.
Aside from carrying bags in their hands on Black Friday, shoppers will also carry a powerful shopping assistant in their pockets – their smartphones. As a result, many big brands have rolled out new apps or updates just in time for the shopping frenzy. Google is now promoting inside floor plans of major retailers, while Wal-Mart is highlighting locations of major Black Friday markdowns. Target’s app is helping busy parents by scanning QR codes next to popular toys, paying via phones and shipping purchases for free. Amazon’s Price Check is expected to see heavy mobile traffic as shoppers search for discounted deals from the online retailer. To help arm smartphone users for the holiday shopping season, WIRED has listed its picks of top retail apps.
Atop wish lists this year are tablets, which are expected to surge this holiday season, according to Fox Business. The catalyst: new slimmer and smaller tablets such as Apple’s iPad Mini and Microsoft’s Surface that recently hit shelves. The iPad Mini will likely draw lots of purchasers because of its smaller price tag, and the Surface will potentially generate big sales because of its positive industry reviews. But consumers will ultimately have the final say in the success of the tablet PC market – and how many units will be sold this holiday season.
Posted by: Viki ZabalaAugust 15, 2012
With the iPhone 5’s reported release less than one month away, iPhone prices and sales have dropped, while reports about the device’s new features have continued swirling. According to new industry research, Apple’s iPad has continued its market dominance. And, as we say goodbye to the 2012 Summer Olympics, it’s clear that mobile earned “gold” as the channel delivering the greatest online audience engagement during the Games.
Retailers are marketing down current iPhone models to make way for the speculated new iPhone 5. According to AllThingsD, retailers, including Best Buy and Target, are selling iPhones for much less than they have in the past. Best Buy is retailing the eight-gigabyte iPhone 4 for $49, and Target is offering the Verizon and AT&T versions of the iPhone 4S for $179. Apple stores are even matching those prices, reported The Wall Street Journal.
Meanwhile as anticipation builds ahead of the iPhone launch, smartphone sales have stalled. According to analyst firm Gartner, global sales dipped 2.3 percent in Q2 to 419 million units worldwide, down from 428 million the same period last year. iPhone sales dropped nearly 13 percent from Q1, but increased 46 percent from 2011. “High-profile smartphone launches from key manufacturers such as the anticipated Apple iPhone 5, along with Chinese manufacturers pushing 3G and preparing for major device launches in the second half of 2012, will drive the smartphone market upward,” said Anshul Gupta, Gartner principal research analyst, to FierceMobileContent.
In other Apple news, the iPad continued its reign as king of tablets. According to research firm HIS iSuppli, Apple secured nearly 70 percent of the tablet market in Q2 with 17 million shipments worldwide. Samsung took second place with 9.2 percent for 2.3 million shipments, Amazon finished third with 4.2 percent and Asus logged fourth with 2.8 percent. The figures didn’t include Google’s Nexus 7. “Apple’s major media tablet rivals, Google and Microsoft, hope to challenge Apple in the second half of the year, but will be facing formidable headwinds with no sign that the market leader is backing off of its aggressive strategy in the market,” said Rhoda Alexander, director for tablet and monitor research for HIS, in a CNET piece.
With the Summer Olympics now closed, new statistics bestowed mobile the gold medal for online audience engagement. According to Alex Balfour, head of new media for the London 2012 Olympics, 60 percent of visits to the official London2012.com site and apps came from mobile devices. The ratio was so high because the London Organizing Committee of the Olympic Games had several apps and websites on the market, reported paidContent.