Today, half of the entire U.S. population uses smartphones. As a nation, we are addicted to our devices and our apps. In fact, according to Mary Meeker’s latest report, most smartphone users now check their phones 150 times a day! So it’s no wonder that marketers are waking up to the fact that apps present an incredible canvas for marketing and engaging with consumers.

  • Apple reported record revenue numbers this week, along with record iPhone and iPad sales.
  • As if the App Store isn’t packed enough, 2013 will bring an estimated 435,000 new apps to iOS users – further aggravating discovery challenges for app marketers.
  • Across iOS, Android, and RIM, Facebook is the No. 1 app in the U.S., with nearly 86 million unique visitors per month.
  • The Apple App Store hits a new record – 40 billion downloads!
  • Recent reports indicate that Apple’s iOS tops 50 percent of U.S. smartphone sales, up nearly 36 percent from last year, achieving the highest percentage of sales in the American market to date.
  • Expect to see many more tablets in the workplace this year as the BYOD (bring your own device) trend adds more personal tabets to the business environment and companies seek to purchase these devices over computers.

Is a new smartphone at the top of your Christmas wish list? If so, you're not alone. Last year, 6.8 million new iOS and Android mobile devices were unwrapped and activated on Christmas Day. And more than 1.2 billion apps were downloaded in between Christmas Day and New Year's Eve.

  • After the turkey is carved tomorrow, the 2012 holiday shopping season will officially begin – and mobile will have a giant impact on holiday sales.
  • Many big-name brands such as Google, Wal-Mart, Target, and Amazon have unleashed new or updated apps to assist smartphone-wielding holiday shoppers.
  • After 66 million tablets were sold during the 2011 holiday season, industry pundits predict that tablets will continue to dominate wish lists this holiday season, thanks largely to to new product releases.
  • Even though Thanksgiving and Black Friday are next week, the holiday shopping frenzy is already in full force – and there’s no doubt consumers will turn to their tablets and mobile phones to shop.
  • Speaking of tablets, one analyst believes the iPad Mini will generate “more demand than it cannibalizes.”
  • While the iPhone 5 has been on the shelves for just two short months, Apple is reportedly already starting production for its next generation of the smartphone – the iPhone 5S.
  • As the holiday season quickly approaches, Google is encouraging developers to build tablet-optimized Android apps.
  • According to a new study, nearly half of major brands are displeased with the progress of their current mobile marketing efforts.
  • “The Force” will soon be colliding with a flock of bitter birds in the new Star Wars-themed Angry Birds mobile game.

Coffee lovers, rejoice! Smartphone users can now pay for their cups of joe at Dunkin’ Donuts via a new mobile app. A new study reveals that tablet sales will balloon in the next four years, while other industry research suggests that mobile ads are viewed most favorably on iPhones. And, in advance of the fast-approaching Sept. 12 iPhone 5 announcement, Apple fans are voicing their “wish lists” for the new device.

Venture capital investments in mobile have boomed this year, reaching levels not seen since 2001. For thrill-seekers hoping to hit the jackpot and “win big,” new smartphone and tablet apps are providing Las Vegas-style gambling options – with real money – at the swipe of an index finger. And following a series of leaks and rumors, Google Play will now offer gift cards for its content-distribution store.

First quarter numbers reveal that Android now holds 61 percent of market share in the U.S., an increase of 12 percent from last quarter. And Nielsen’s latest insights into the mobile market show more than half of all U.S. mobile device users now own smartphones. In an effort to increase the number of quality apps for Android tablets, Samsung is launching the Smart App Challenge 2012 and has even set aside a $4,080,000 to entice developers to participate. Read on for more…

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