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Posted by: Laura ChamberlainSeptember 4, 2013
Recently, Fiksu attended the MoDevTablet conference at the Bell Harbor Conference Center, located on the beautiful Seattle waterfront. Between workshops, conferences and the hackathon that took place on Saturday, everyone seemed to be in agreement when it came to one thing – tablets are the new home screen. One in three people use their tablet more than they watch TV, and 28 percent of people now use a tablet as their primary PC.
Jaraf Euston, Flurry’s Director of Analytics, was the first of four women speaking that morning, and one of the first speakers of the day to declare the power of the tablet.
- Over the last year, the tablet install base has grown 47 percent.
- To date, tablet app use is still greatest on iOS.
- Tablets are what people are using most between the hours of 7-10PM, when they’re settling down at night and are therefore much more engaged than when they’re on their smartphones.
Nordstrom’s Group Product Manager, Jessica Scheibach, also could not deny the tremendous growth in tablet interaction that she’s seeing from her customers. Nordstrom’s app just launched last August, and Scheibach is already seeing one out of five mobile sessions coming from a tablet, with 100 percent year over year growth in terms of revenue. Looking to the future, Nordstrom wants to invest significantly more in tablet experience, as they expect tablet metrics to continue increasing. Future plans include marrying the online and in-store experiences with a tablet enabled experience in the fitting rooms, self serve tablet stands throughout the stores, and tablet point-of-sale systems.
Our own Jo Wightman, Fiksu’s Senior Director of Product Management, spoke to the growing importance of social ad units in the mix. There’s no question that Facebook is the forerunner right now – they went from generating zero revenue from mobile at the beginning of 2012 to 40 percent of ad revenue from mobile and tablet devices in Q2 2013. With 820 million monthly active users on mobile devices, Facebook is a huge opportunity for anyone trying to reach a mobile audience.
Wightman took a moment to reflect on just how much times have changed since Facebook hit the mobile ad market. Eighteen months ago if someone with a small budget – $5,000 to $10,000 to spend on mobile – asked her for advice, she would have told them to use an incentivized network and aim to get a certain rank, maintain it and get organic downloads. Now, however, she’d hands down recommend Facebook for their extensive targeting options.
So what is the opportunity with Facebook and tablet apps? As always, performance varies from app to app, but typically the cost to acquire a loyal user is 60-70 percent higher on iPad vs. iPhone. In fact we see that difference across many different channels – but it's offset by the fact that app publishers can monetize tablet apps a lot better.
Feeling stuck? Contact Fiksu – as Facebook’s Ads API partner, we’re currently building tools to make this a much more efficient process.
Missed the event but interested in learning more? Catch the recorded sessions here.
Posted by: Viki ZabalaOctober 23, 2012
Apple already made quite a big splash in the mobile world this fall, releasing its iPhone 5 to record-breaking sales and pushing out its iOS 6 operating system to a staggering 200 million devices. Now, on the verge of the holiday shopping season, the technology giant has unveiled a long-awaited, smaller-format tablet – the iPad Mini – that is expected to shake up the market with its ultra-sleek design and powerful display.
Debuting today in front of an audience at the California Theater in San Jose, the iPad Mini is lighter and thinner than its elder sibling. It weighs only 0.68 pounds – more than 50 percent lighter than the standard iPad – and measures only 7.2 millimeters. It also features a 7.9-inch diagonal (versus a 9.7-inch diagonal on the current iPad), comes in black and white versions, and starts retailing at $329 for a 16-gigabyte, Wi-Fi-only model. (Models with more memory and cellular connectivity vary in price up to $659 for the high end model.)
At Fiksu, we’ve been keeping an eye on the iPad Mini and how it will affect app developers and marketers. While Apple has sold an impressive 100 million iPads in less than three years, there are considerations to be assessed before racing to incorporate the iPad Mini into user acquisition strategies:
- Who’ll be buying the iPad Mini? Because of its $329 starting price, the iPad Mini could attract a slew of net new users, especially younger generations, who might consider it an alternative to devices such as the Xbox, Kindle, and PlayStation 3.
- What’s the killer app category for the iPad Mini? It could well be leisure/lifestyle apps, as pundits believe the Mini might be more used in the home than out and about. Existing tablet usage has emphasized games, media, and shopping, so those categories are also likely to fare well.
- Keep your eye on the prize. The larger iPad has an established, engaged user base and delivers a more immersive experience than its new sibling, so it provides better app-advertising real estate. In addition, the price difference may position the bigger device as a premium product, which could carry a premium price for advertising.
Pre orders will begin Friday, Oct. 26, with the device hitting shelves Friday, Nov. 2, in plenty of time for holiday shopping. And experts predict that ad spending on tablets will engulf smartphone spending for the holidays, even on the heels of last month’s iPhone 5 launch. However, the new iPad Mini could face competition from Google’s reported 10-inch Nexus tablet, which is speculated to premiere Monday, Oct. 29.
You can also read some of our recommended news articles from today’s event:
- Apple iPad Mini -- it's real, and it has a new design, CNET
- iPad Mini starts at $329, is thinner than a pencil, NBCNews.com
- Apple Unveils iPad Mini, The Wall Street Journal
Posted by: Viki ZabalaAugust 17, 2012
According to industry data, mobile now trumps every other channel for media consumption. And a new study presents evidence that encourages app developers to increasingly incorporate custom ad experiences into in-app ads to bolster engagement. On the tablet front, Samsung has pulled out the big guns, unveiling its 2012 “hero product.” And two app brands in the jam-packed games category have found a way to crack the monetization mystery – and are reaping the benefits.
According to the latest InMobi data, mobile media consumption is through the roof, reports Mobile Marketing Watch. A new U.S. Q2 Mobile Media Consumption Report reveals that mobile now ranks first in overall daily media consumption, at 2.4 hours per day, outranking TV (2.35 hours) and PCs (1.6 hours).
A telling new report shows how advertisers can boost in-app engagement and click-through rates. MediaBrix has released results from its survey about what consumers like – and don’t like – about in-app advertising. The good news: Consumers like ads – 61 percent of smartphone users want free apps with ads – and they like the right ads, at the right time. “In-app advertising needs to acknowledge, embrace, and respect the user experience,” said MediaBriz CEO Ari Brandt in a VentureBeat report. The bottom line is that app developers must design custom ad experiences that are both innovative and integrated, and marketers must ensure their messages positively resonate with consumers.
In tablet news, Samsung began retailing the U.S. version of its tablet Galaxy Note 10.1. Although the company announced the device several months ago, it’s now “an entirely new beast,” according to VentureBeat. “The Galaxy Note 10.1 is being referred to as Samsung’s ‘hero product’ for 2012, and it’s evident from the constant retooling that the company was desperate to get this tablet right,” wrote reporter Devindra Hardawar.
Over the past few years, games have become the dominant category for mobile apps. Today, more than ever before, gaming app marketers are challenged to find ways to achieve monetization, the “Holy Grail” of gaming app marketing. This week, VentureBeat reported two mobile app companies that seem to have cracked the code. NaturalMotion’s iOS racing game, CSR Racing, generated a whopping $12 million in its first month of availability. And the Japanese gaming company Gree unveiled its North American revenue numbers for the first time, revealing the company grew 38 percent in the second quarter alone.
Posted by: Viki ZabalaMarch 22, 2012
New research suggests the increasingly large screen sizes and impressive graphics will make tablets a growing force in mobile games. While mobile game developers may be thankful for the specs on the new iPad tablet, new iPad 3 owners may not be so thrilled. Consumer reports reveal that owners are less than satisfied with the increased heat put out by the device, as well as the decreased battery life. And interestingly, though mobile games are designed to offer consumers entertainment on-the-go, a new survey reveals that almost half of all gaming sessions occur when users are at home. Speaking of games, Angry Birds Space made quite a debut this week, read on to find out more…
Mediapost is reporting on new research predicting that total end-user revenue from tablet games will grow to $3.1 billion by 2014, up from $491 million in 2011. The faster processor, doubled memory and bolstered graphics are certainly to thank for the increased spend. Research suggests that in just four years, tablets will account for more than one-third of all mobile game revenue.
And while mobile app game developers are recoding their work to take full advantage of the new iPad’s advanced features, The Next Web reports that the device’s added features may actually be a problem for consumers. A number of new owners are experiencing increased heat output and an inability to charge their device when running games and other apps. Contributing to the problem are the tablet’s retina display, superior quad-core graphics and increased use of LED bars on the display which ultimately cause the device’s backlight to consume 2.5 times more battery life than it does in the iPad 2.
In other news, a new survey by Miniclip and MoPub reveals that 44 percent of mobile gamers typically play games at home, when they are just “hanging out.” FierceMobileContent is highlighting the survey which also indicates that action and sports titles are more popular with gamers between the ages of 13 and 17, while puzzle games attract and retain older audiences.
And last but certainly not least, Seattle’s Space Needle looked a little different Thursday morning – with a giant, red, angry bird hanging off the side of the city’s most iconic building. The stunt is all part of the launch of the next chapter in the mega popular “Angry Birds” saga, “Angry Birds Space.” Locals and tourists alike gathered around the Space Needle hoping for a literal launch of the popular feathered friend in to space. However, according to Forbes,the bird isn’t going anywhere and is merely just an “art installation.” Users eager to get their hands on the newly released app can now get Angry Birds Space for the iPhone, iPod Touch and iPad for free with FreeMyApps, by simply earning credits by trying other free sponsor apps on the site.
Posted by: Viki ZabalaMarch 8, 2012
We’ve been hit with tablet fever. Apple’s new iPad has the industry buzzing this week and new data surrounding tablet consumption abounds. The third iteration of the best-selling tablet is slated to hit stores on March 16. Prior to launching the new tablet device on Wednesday, Apple’s CEO Tim Cook raffled off some impressive numbers for the company’s iOS devices. For example, Apple has sold a total of 315 million iPads, iPhones and iPod Touches, with a staggering 62 million of those iOS-powered devices sold in Q4 2011 alone. According to new research, the number of tablet owners in the U.S. is expected to reach 112 million in just four short years. You can read all of this and more in today’s Fiksu Feed.
Apple on Wednesday unveiled the “new” iPad. CNN reports the gadget will land in stores on March 16. The new tablet will have a flashy “retina display” previously only available on the iPhone, a new “AX5” processor capable of speeds twice that of the iPad 2, an improved camera and voice dictation, just to name a few new features. The entry-level price for the new iPad will remain the same as the current model: $499 for a version with 16 GB of storage.
TechCrunch is reporting on some pretty impressive numbers presented by Apple CEO, Tim Cook, prior to Wednesday’s launch. According to Cook, iPads, iPhones and iPod Touches accounted for 76 percent of Apple’s Q4 2011 revenue. During that quarter, 15.4 million iPads were sold, eclipsing the sales performance of nearly every other major PC manufacturer during that same time period.
And there is no doubt that the new iPad was considered during the development of a new Forrester report highlighted by CNET. According to the report, approximately 112.5 million adults, or 34 percent of the population, will own a tablet by 2016. If that prediction proves correct, it means the industry will sell almost 293 million tablets in the six years between 2010 and 2016. And a separate industry forecast from eMarketer predicts that 13.2 percent of the U.S. population will use an iPad at least once per month this year alone. This week’s industry data certainly seems to indicate that the tablet craze is here to stay.
Posted by: Viki ZabalaMarch 6, 2012
New data indicates that in the month of January, Android and Apple made up 91 percent of all smartphone traffic in the U.S.—representing a new high for the two most dominant mobile phone platforms. As the fierce Apple iOS vs. Android competition continues, The Next Web takes a stance, highlighting the benefits of working within the Apple ecosystem. In other news, Apple’s popular iOS App Store has now topped 25 billion downloads, a sign that mobile device owners are still hungry for well-built applications. And a new report reveals that mobile Web traffic has increased as much as 35 percent since July 2011. Read on for more in today’s Fiksu Feed.
TechCrunch is reporting on newly released figures from Jumptap that leaves a big question mark for how other platforms can hope to compete against Apple and Android. The two dominant mobile phone platforms now account for 91 percent of the U.S. marketplace. And while Apple saw a huge jump in smartphone users following the iPhone 4S launch, Jumptap’s figures indicate that in the tablet space, Apple has a strong competitor in the form of the Kindle Fire, which now accounts for 33 percent of all tablet traffic on the network.
According to The Next Web, there are a lot of things that make Apple’s iOS a more attractive platform than Android. In addition to “better development tools” and a user base that is more inclined to spend money on apps in the most popular App Store in the world, users in the Apple ecosystem also adopt new versions of its operating system far more quickly. Reports show that iOS 5 was able to capture approximately 75 percent of all iOS users in the same amount of time it took Gingerbread to get 4 percent of all Android users! And 15 weeks post-launch, iOS 4 was at 70 percent and iOS 5 was at 60 percent while Ice Cream Sandwich only reached 1 percent. Which side are you headed? I've got an Android phone and love it, but will admit that my iPad is my favorite for game apps.
Apple's most recent achievement on its website says: “A billion thanks. 25 times over.” The person who broke the new milestone, Chunli Fu of Qingdao, China, has been awarded a $10,000 iTunes gift card. According to ZDNet, the 25 billionth download was for a free version of the “Where’s My Water?” app.
In other news, The Next Web recently featured new data which found that mobile traffic represented an average of 10.55 percent of total Web traffic during the last week of February 2012, up 34.44 percent. The data also reveals the continuing and rapid adoption of smartphones and tablets. However, we are not a 100 percent post-PC world just yet, says the report, PCs are still holding on to more than 89 percent of all traffic. At least for now.