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Posted by: Viki ZabalaDecember 19, 2012
- Industry estimates from eMarketer indicate that total mobile ad spend in the U.S. will end 2012 better than expected – at 180 percent total growth from 2011.
- A recent comScore report revealed that smartphone penetration has reached 55 percent amongst Europe’s five largest markets collectively, with device manufacturers competing in a close race.
- New statistics showed increased optimism about the future of mobile in commerce and advertising, which have both demonstrated rapid growth.
Advertisers can “be of good cheer” this holiday season: growth estimates of ad spend have increased from $2.61 billion to $4.06 billion, equivalent to 180 percent growth year over year. Statistics from eMarketer included display, search, and message-based advertising across devices, wrote Steve Smith of MediaPost. A large chunk of the boom was attributed to the strong performance of native ad formats from Facebook and Twitter, but Google continued leading mobile advertising. For 2013, eMarketer predicts that the industry would see a 77 percent growth and total mobile ad spend will hit $7.9 billion.
Smartphone penetration in the five leading European markets has hit 55 percent collectively, according to a recent comScore report. The study found that 47 percent of users in these leading markets on Google’s Android operating system, and that Spain had the highest smartphone penetration rate, at 63 percent of mobile phone users. In the U.K., Apple is the leading device manufacturer, but is losing in wider Europe, as Samsung has stolen the No. 1 spot. These numbers are bound to shift in the coming weeks, as the holiday shopping season was not represented in these figures, reports Ingrid Lunden of TechCrunch.
In the U.S. market, comScore reported a 13 percent increase in retail ecommerce spending, after analyzing data from the past six weeks of the holiday season. Mobile commerce and advertising both grew more rapidly than expected because of the seamless experience that mobile provides to consumers across advertising mediums and purchase channels, according to eMarketer. “The peak spending period may now be in our rear-view-mirror – but the online holiday shopping season is not over yet,” said comScore chairman Gian Fulgoni in a MobileMarketingWatch piece.
Posted by: Viki ZabalaAugust 24, 2012
Coffee lovers, rejoice! Smartphone users can now pay for their cups of joe at Dunkin’ Donuts via a new mobile app. A new study reveals that tablet sales will balloon in the next four years, while other industry research suggests that mobile ads are viewed most favorably on iPhones. And, in advance of the fast-approaching Sept. 12 iPhone 5 announcement, Apple fans are voicing their “wish lists” for the new device.
While “America Runs on Dunkin’,” consumers can now run the brand’s new mobile app on their smartphones. The donut and coffee retailer debuted its app for iPhone, iPod Touch and Android devices, allowing breakfast fans everywhere to connect and engage with the brand, pay for their coffee virtually, score promotions and interact with Dunkin’ social communities. In a MediaPost interview, John Costello, Dunkin’ Brands’ chief marketing and innovation officer, said Dunkin’ built the cross-functional app to develop deeper relationships with its customers. The free app is now available in the Apple App Store and the Google Play store.
In tablet news, annual sales are expected to surge to 450 million by 2016. While tablets may never completely replace personal desktop computers, they are supplementing larger-screen experiences, Business Insider reports. According to BI Intelligence, there are several drivers to this anticipated tablet explosion – average sales prices are dropping, increased penetration in existing markets, disruptive technologies, and multiple emerging markets ripe for the tablet opportunity. Tablet costs have dropped substantially in the past year – the iPad, for example, is down more than 11 percent from its 2011 price tag – making it more affordable for the masses. Tablets also provide myriads of apps and content such as music, movies, TV shows and magazines, allowing for greater media consumption.
Consumers are exposed to hundreds – maybe even thousands – of ads each day, and as advertisers struggle to optimize app visibility, they’re increasingly turning to Apple’s iPhone. According to a new survey from the Online Publishers Association, iPhone users are more favorable to mobile ads than those on Android. Industry experts, however, advise advertisers to take this research with a grain of salt, saying they shouldn’t be swayed to one platform or another. “This places Android and iOS as equal peers and, given these ads are typically delivered inside apps or through the Web, it is likely advertisers will treat both dominant platforms equally,” technology analyst Rob Enderle said to CIO.
And with the calendar quickly racing toward the rumored Sept. 12 iPhone 5 and iOS 6 reveal, Apple enthusiasts are voicing their desired “wish lists” of features. In particular, gaming enthusiasts are hoping for a bigger screen (the single most important way to enhance the gaming experience,) more gigabytes for more storage, haptic technology, improved graphics technology and support for an external controller, reports MODOJO.
Posted by: Viki ZabalaAugust 22, 2012
Venture capital investments in mobile have boomed this year, reaching levels not seen since 2001. For thrill-seekers hoping to hit the jackpot and “win big,” new smartphone and tablet apps are providing Las Vegas-style gambling options – with real money – at the swipe of an index finger. And following a series of leaks and rumors, Google Play will now offer gift cards for its content-distribution store.
Mobile now represents a staggering 46 percent of all VC investments, with venture backing for mobile consumer apps totaling nearly $4 billion during the first six months of 2012, according to new data from M&A advisor firm Rutberg & Company. During this time, VCs invested in 479 mobile startups, with the median funding round size netting at $3.5 million. “The six-month mobile investment total represents the highest level of activity for a half-year period since the firm initiated coverage in 2001 – in addition, 2012 mobile investments are currently $1 billion ahead of the pace set during the first half of 2011, which was the largest year for mobile tech venture funding in a decade,” reports Jason Ankeny in FierceMobileContent.
Juniper Research estimates that by 2017 consumers will gamble $100 billion on their mobile devices. Game developers have recognized this huge market opportunity and are starting to convert smartphones into virtual casinos – and up the ante by adding real-money bets. In the U.K., where it is legal, Big Fish Games Inc. will soon introduce a version of its gambling app Big Fish Casino with real-money betting, Bloomberg reports. “This is the biggest opportunity that game developers have had since the advent of the Internet,” Christopher Griffin, chief executive officer of Betable, said in his recent Bloomberg interview. While in-app gambling with real money isn’t yet cleared in the U.S., gaming giant Zynga is lobbying hard because the company has plans of its own to launch real-money gaming products in the first half of 2013, according to reports in the The Wall Street Journal.
After months of speculation and increasing user demands, Google Play gift cards are officially expected to hit U.S. retailers in the next few weeks, reports Engadget. The gift cards will be available in $10, $25 and $50 denominations, and users can redeem them for just about any digital content in the Play Store. These new cards represent Google’s latest step toward a “full-fledged content store," helping Google to compete with the popular Apple's iTunes gift cards and others in the physical retail store market, according to The Verge.
Posted by: Viki ZabalaJuly 13, 2012
The Future of Privacy Forum released an encouraging new study this week indicating that app developers are becoming more privacy savvy on both Google and Apple operating systems. And as the Apple App Store celebrates its birthday week, an industry expert compares the App Store’s first four years to the early commercial Web. In international mobile news, breaking reports show that China has pre-empted Apple’s upcoming iPhone 5 launch.
“When Apple debuted its App Store four years ago, even the most bullish analysts and enthusiastic fanboys could not have fathomed how iOS apps would so quickly change our lives,” writesAppolicious’ managing editor, Brad Spirrison, in a contributed Huffington Post column. In this piece, he examines the parallels between what the Apple App Store has done for mobile media consumption and what Netscape’s browser-based Internet did for the commercial Web in the mid-90s. He continues on to say that today, between iOS, Android and Windows, there are nearly 1.5 million apps available for download, each competing fiercely for users. This underscores the continued discoverability challenges mobile app developers face as the app stores continue to grow exponentially each year.
And as speculation and anticipation continues to mount around the upcoming iPhone 5 launch, opportunistic sellers in China are already accepting pre-orders for the new model, reports Fox Business. These pre-orders come with mock-up pictures and “guesstimate” technical specifications, though Apple has remained tight-lipped, not revealing any specifications, details or pricing to the public. According to the current rumor mill, the new model will have a bigger screen than previous models, and the phone's voice recognition software, Siri, will have more powerful functions.
Posted by: Viki ZabalaMay 18, 2012
According to a new report from Nielsen, mobile consumers are downloading more apps than ever before. And though another research firm has deemed Samsung “king of mobile phones” – it also indicates that Apple is “no slouch” as it saw its own global market share more than double. Read on for more…
More than half of the U.S. population now uses smartphones, reports TechCrunch. New numbers from Nielsen indicate that the average number of installed mobile apps has jumped from 32 to 41 – a 28 percent increase since last year. Interestingly, despite the surge in app downloads, the amount of time consumers are spend using those apps has remained almost the same - 39 minutes per day, compared to 37 minutes in 2011. This underscores the ongoing challenges app developers face when it comes to increasing app engagement.
CNET is highlighting the latest numbers from Gartner which show a 25.9 percent increase in mobile phone sales for Samsung, giving the Korean handset maker the jump it needed to win back the top spot for smartphone sales from Apple with 20.7 percent market share. Nokia took second-place, followed by Apple and then RIM. But numbers show Apple’s expansion into other countries and carriers provided a “healthy kick,” with China now the second largest market for Apple, just behind the U.S. Overall global sales of mobile phones were recorded at 419 million – a two percent drop from one year ago.
And BusinessWeek is reporting on Apple’s plans to overhaul the look of the new iPhone, “refreshing the company’s top-selling product amid competition from rivals such as Samsung.” Three unidentified people with knowledge of the company’s plans have revealed that Apple has placed orders for larger screens from suppliers in Asia. Industry analysts predict the new model will be released in October – but Apple, as always, has declined to comment on these swirling rumors.
Posted by: Viki ZabalaApril 24, 2012
As apps become a main distribution method for media on mobile phones, a new report shows ad dollars shifting from mobile sites to popular mobile apps themselves. Other newly released industry data reveals that tablets will continue to grow in popularity over the next several years; yielding massive app downloads – approximately 13.7 billion by 2016. Read on for more details on the latest mobile industry research and more…
According to a new Strategy Analytics report highlighted by Reuters, in-app spending by U.S. advertisers is expected to overtake spending on display ads on mobile websites in 2012."Advertisers chase eyeballs, so the fact that brands spend more on in-app advertising than the mobile Web is a clear sign that apps are what consumers are glued to for an increasing range of activities," said David MacQueen, the firm's director of wireless media strategies.
A new market research study by ABI Research found that iPad and Android media tablet users will remain avid app users in the next five years, averaging more than 31 downloads per year, per media tablet. According to the study, 11 of the 13.7 billion app downloads forecasted for 2016 will be focused on four categories: games, digital publishing, social networking and e-commerce. “The magic of media tablets for seniors and children is the touch-screen interface. It’s so intuitive,” said Mark Beccue, an ABI senior analyst. “The demographic groups will rely heavily on downloaded apps over Web surfing on their media tablets.”
And as the shift to mobile continues, Microsoft, the once-ruler of the PC market, is having a hard time keeping up. Despite its partnership with Nokia and continued efforts to break into the smartphone space, ReadWriteWeb reports that U.S. mobile customers are getting rid of Microsoft devices faster than they are buying new ones. According to comScore, Microsoft only holds 3.9 percent of smartphone market share, far behind Google (50.1 percent) and Apple (30.2 percent).
Posted by: Viki ZabalaMarch 1, 2012
What’s the hardest thing about building a successful mobile app? If you think its building the app, you’re wrong. The real challenge for mobile app developers and marketers is getting their app found (a topic close to our hearts at Fiksu!). Today’s Fiksu Feed reports on two news items that impact how people search for and find apps, as well as all the buzz around next week’s iPad 3 launch. We’ll also look at a story about the dominance of smartphones in this post-PC era and review Google’s new efforts to improve the elegance of Android app design. Read on.
With over 600,000 iOS applications and some 450,000 on Android, app developers and marketers struggle to be listed higher than competitors in app store search results. TechCrunch recently featured the newly launched App Store Optimization Keyword Volume estimator (what a mouthful) which informs app publishers how frequently a query is being searched for in the app store and helps them determine the most important keywords to use.
Last week, we learned that Apple bought Chomp. According to Bloomberg, Apple paid about $50 million for the software platform that helps people find apps by searching based on what apps do, not just what they’re called.
As we anxiously await a March 7th iPad 3 debut, Inc. is reporting on what to expect from the new device, which will allegedly tote a super high-resolution screen and a longer shelf-life. While there were few notable differences between the iPad 1 and the iPad 2, the iPad 3 may finally have the “trifecta [Apple] needs to lure small businesses,” according to analyst Rob Enderle. Other features will likely include a much faster processor and a new high-res camera.
According to Business Insider, the post-PC era has arrived with smartphone sales projected to reach 1.6 billion by 2016. As prices fall there will be greater penetration in existing markets and rapid adoption in emerging markets, driving soaring smartphone sales.
Hoping to improve design quality, Inside Mobile Apps is reporting that Google will share templates with developers to facilitate the creation of more elegant Android apps. The effort is part of a big push from Google to have a more consistent feel for the Android platform.
Posted by: Viki ZabalaFebruary 22, 2012
This week, it’s all about Apple! The company is preparing for yet another major milestone, as the Apple App Store approaches 25 billion downloads. Headlines are buzzing with rumors that Apple is preparing for a redesign of the iTunes Store and the App Store later this year. And a “reliable source” has claimed that iPhone 5 will make its debut this fall. We’ll explore these reports, as well as other breaking industry news, in today’s Fiksu Feed.
Apple has officially begun a countdown to the 25 billionth app downloaded from the App Store. That’s roughly 3.5 apps for every single person on Earth. According to 148 Apps, Apple has promised to award whoever nabs the 25 billionth app with a $10,000 App Store gift card.
iTunes users who have been wishing for a kinder, gentler version of the online store may finally get their wish. CNET reported on claims that the iTunes Store could be slated for a major overhaul this year. The new store would be simpler and make it easier for users to find the content they need.
And CNET is also reporting on a post from a Japanese blog that the iPhone 5 will be unveiled in September or October. In the past Apple has traditionally released its latest iPhone in the early summer. The iPhone 4 and 3GS launched in June and the 3G in early July. But last year, Apple broke the mold by delaying the debut of the iPhone 4S until October.
Possibly fueled by the mass of smartphone sales over the Christmas holiday, The Next Web focused on new data that reveals half of the UK population, 50.3 percent, now owns a smartphone.
TechCrunch highlighted new analytics on the revenue generated from apps sold through both Google’s Android Market and the Amazon Appstore. Despite the fact that the Amazon Appstore is barely a year old, it is rapidly gaining strength, and the new analytics prove Amazon’s Appstore is beginning to look like a better revenue-generating platform for some mobile app developers than the official Android Market.
Finally, CNN featured a recent Nielsen survey of 20,000 Americans with mobile phones. The survey, which was conducted in January, found that whether or not you have a smartphone is closely related to both how old you are and how much you make. Overall smartphone penetration in January stood at 48 percent, with those aged 24 to 34 showing the greatest proportion of smartphone ownership. In that same age group, eight of 10 of those who had gotten a new device in the last three months reported that they chose a smartphone.
Posted by: Viki ZabalaNovember 4, 2011
Smartphone ownership – and mobile app usage – in the United States continues to soar, but a new survey from Nielsen shows that smartphone adoption is happening among young adults much faster than other age groups. We’ll explore these findings, along with the latest Apple rumors, a look back at Android’s humble beginnings and new data on international mobile app usage, in this week’s Fiksu Feed.
Nielsen’s new third quarter study indicates that 62 percent of U.S. mobile users between the ages of 25 and 34 own smartphones, compared to just 43 percent of all U.S. mobile phone users. In an interview with New York Times, Don Kellogg, director of telecom research and insights at Nielsen, said, “This is a wake-up call for potential advertisers waiting for a tipping point for mobile media or for smartphones to reach the majority. We’re already there with certain segments.”
The same Nielsen study shows that Android remains at the forefront of all mobile operating systems – holding strong with 43 percent of the market. Jessica Dolcourt of CNET takes a look back at the Android era – from the days of G1 to the newly released Android 4.0, better known as Ice Cream sandwich. She remarks, “I'm amazed at how far Google has come since the early days, when it was trying to convince the world that phones with the friendly green extraterrestrial could make applesauce of the revolutionary iPhone.”
Though Android continues to lead the smartphone market, you can bet that Apple isn’t sitting idly by. Forbes reported that the company is rumored to “completely overhaul” its products next year – with enhancements to its iPads, iPhones, iMacs and MacBook Airs. DigiTimes broke the news early Thursday, citing “sources in the upstream supply chain.”
The Next Web reported on new data from Flurry Analytics showing “astronomical” growth of mobile apps in China. The study tracked instances of use across 120,000 apps from January to October 2011, singling out the top 10 countries where app use has skyrocketed this year. While most of these countries showed jumps in usage between 300 and 500 percent, China took the lead with a mind-boggling 870 percent increase. Flurry attributes this “hyper-growth” to falling prices for older iPhone models and the surge in available Android devices.
TechCrunch published a great infographic from mobile ad exchange Mobclix, illustrating exactly what happens across the mobile space every 60 seconds. Author Chris Valazco quips, “In case you were curious, in the time it took me to write out my first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store.”
Last but certainly not least, Angry Birds has reached the 500 million mark, making the insanely popular app the most downloaded game of all-time. Developer Rovio announced this major milestone on Wednesday at an event held in Finland. Wall Street Journal has more.