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Posted by: Viki ZabalaMay 9, 2012
First quarter numbers reveal that Android now holds 61 percent of market share in the U.S., an increase of 12 percent from last quarter. And Nielsen’s latest insights into the mobile market show more than half of all U.S. mobile device users now own smartphones. In an effort to increase the number of quality apps for Android tablets, Samsung is launching the Smart App Challenge 2012 and has even set aside a $4,080,000 to entice developers to participate. Read on for more…
CNET is reporting on first quarter numbers released by NPD Group indicating Android has reclaimed the lead in the smartphone battle, holding almost two-thirds of the U.S. market. Coupled with Apple’s 29 percent share, the duo now holds 90 percent of all smartphone sales in the U.S.
According to a recent survey released by Nielsen, 50.4 percent of U.S. mobile consumers now own a smartphone. TechCrunch is highlighting the survey results which also show that 0.8 percent more females own smartphones than men, and more than two-thirds of smartphone owners are between the ages of 25 and 34. TechCrunch’s Ingrid Lunden has full details on the new study here.
If you think you can build a popular app for Android tablets, Samsung is calling on you to participate in its Smart App Challenge 2012. The Verge reports Samsung is promising monetary awards ranging from $200,000 to $30,000 and “mega marketing support” in hopes that the app challenge will increase the number of quality apps made available on the company’s Galaxy Tab and Note products.
And finally, the biggest question smartphone buyers have been asking for nearly five years is “Should I buy an Android or iPhone?” With the addition of another appealing option, Microsoft’s Windows Phone OS, the question is becoming even more difficult, Huffington Post reports. Reporter Jason Gilbert examines each of the three options – breaking down the strengths and weaknesses of each OS. He writes that which option you choose should depend largely on how you plan to use your phone.
Posted by: Viki ZabalaApril 20, 2012
Apple will announce its second quarter earnings next Tuesday, and analysts are upping estimates of iPhone and iPad sales. As excitement for the “new” iPad 3 begins to subside Apple consumers have turned their attention toward the company’s next product launch: the iPhone 5. And Business Insider is reporting, it could be the “biggest smartphone release of all time.” We all love to download free apps, but Mashable is highlighting few pricey apps that are worth the cost…
Investment firm Goldman Sachs has increased its estimates of recent Apple iPhone and iPad sales, according to CNET. Though official second quarter earnings will not be released until next week, analysts are predicting the company has sold 31.1 million iPhones and 12.5 million iPads—up considerably from the firm’s previous estimate of 28.2 million iPhones and 10.1 million iPads.
In other Apple news, the new iPhone is anticipated to launch this fall, and according to Business Insider, “Everything is set up for Apple to have the biggest smartphone release of all time.” The newest iPhone is expected to be available through even more carriers, and a Korean news site is reporting Apple will use innovative Liquidmetal technology for the new device.
We all love to download the latest and greatest apps—especially when they come free of charge!). But according to Mashable, there are a number of apps, sporting sleek designs and features, that are certainly worth your hard-earned cash. Check out Mashable’s list of iOS apps worthy of a future purchase here. Think they’re missing some? You’re invited to add your favorite paid apps to the list via the comments section.
Posted by: Viki ZabalaApril 6, 2012
New research reveals Android now commands 50.1 percent of the U.S. smartphone market. It seems owners of the new iPad are experiencing yet another problem with the new device—slow and intermittent Wi-Fi connectivity. And according to a new report, consumer app downloads to mobile devices are expected to reach more than 66 billion per year by 2016. Read on for more…
Google’s operating system is now on the majority of U.S. smartphones. TGDaily is reporting on data which shows that Android now holds the majority of the U.S. smartphone market. The iPhone came in with 30.2 percent of the market, followed by Blackberry (13.4 percent) and Windows Mobile (3.9 percent). The data also reveals that 48 percent of new smartphone purchases in the last three months chose Android.
Mashable is reporting on a problem with the new iPad’s Wi-Fi connectivity. According to an internal AppleCare document, users are experiencing intermittent connectivity and slow Wi-Fi speeds. While there is no official word from Apple about the issue, the document claims Apple is trying to replace the iPads that are having Wi-Fi issues.
Fierce Mobile Content is highlighting a new report from Juniper Research which anticipates mobile app downloads will pass 66 billion annually by 2016, up from 31 billion last year. The five-year forecast also found that 87 percent of apps will be downloaded free of charge, and growth will be driven primarily by smartphones. According to author Dr Windsor Holden, "Consumers are now demanding 24/7 access to services – retail, financial, information, entertainment – wherever they are. As a result, brands that wish to remain competitive have turned to apps as part of an integrated multichannel distribution system: they have become a critical mechanism to increase engagement and reduce churn."
Posted by: Jo WightmanApril 2, 2012
In Jan 2011, Android and iOS stood head to head in terms of smart phone devices in the US (approximately 25 percent each). But today, Android beats iOS by a wide margin, commanding 46 percent device share to Apple's 35 percent.
And yes, as I talk with clients about their mobile app business plans and marketing activities, it feels like the statistics are flipped...which totally confuses me! We'll be following up this blog post with some ideas on how to get started with Android and what to consider. But for now, here's some more data about the Android opportunity to arm yourself with!
1. Ad Impression Share
It isn't only device share where Android leads iOS. According to inMobi, Millennial Media and Jumptap, (three leading mobile ad networks), Android also beats iOS in terms of ad impressions. On average, we estimate that Android commands 33% percent share of impressions, compared to only 21 percent on iOS.
2. Cost Effectiveness
Ad spend and cost effectiveness is a much more tricky thing to figure out. However, starting with data that is publicly available, Millennial Media has reported that 49 percent of spend goes through the Android platform (for 54 percent of impressions), compared to 41 percent of spend on iOS (for 28 percent of impressions), suggesting that impressions on Android are at least 40 percent cheaper than iOS. That said, every app marketer knows impressions are only the tip of the iceberg—clicks, conversations and loyal usage matter more. At Fiksu, we find that the balance between using these Android and iOS metrics varies considerably, depending on the quality of an app. But all else being equal, Android is better value than iOS.
Posted by: Viki ZabalaMarch 6, 2012
New data indicates that in the month of January, Android and Apple made up 91 percent of all smartphone traffic in the U.S.—representing a new high for the two most dominant mobile phone platforms. As the fierce Apple iOS vs. Android competition continues, The Next Web takes a stance, highlighting the benefits of working within the Apple ecosystem. In other news, Apple’s popular iOS App Store has now topped 25 billion downloads, a sign that mobile device owners are still hungry for well-built applications. And a new report reveals that mobile Web traffic has increased as much as 35 percent since July 2011. Read on for more in today’s Fiksu Feed.
TechCrunch is reporting on newly released figures from Jumptap that leaves a big question mark for how other platforms can hope to compete against Apple and Android. The two dominant mobile phone platforms now account for 91 percent of the U.S. marketplace. And while Apple saw a huge jump in smartphone users following the iPhone 4S launch, Jumptap’s figures indicate that in the tablet space, Apple has a strong competitor in the form of the Kindle Fire, which now accounts for 33 percent of all tablet traffic on the network.
According to The Next Web, there are a lot of things that make Apple’s iOS a more attractive platform than Android. In addition to “better development tools” and a user base that is more inclined to spend money on apps in the most popular App Store in the world, users in the Apple ecosystem also adopt new versions of its operating system far more quickly. Reports show that iOS 5 was able to capture approximately 75 percent of all iOS users in the same amount of time it took Gingerbread to get 4 percent of all Android users! And 15 weeks post-launch, iOS 4 was at 70 percent and iOS 5 was at 60 percent while Ice Cream Sandwich only reached 1 percent. Which side are you headed? I've got an Android phone and love it, but will admit that my iPad is my favorite for game apps.
Apple's most recent achievement on its website says: “A billion thanks. 25 times over.” The person who broke the new milestone, Chunli Fu of Qingdao, China, has been awarded a $10,000 iTunes gift card. According to ZDNet, the 25 billionth download was for a free version of the “Where’s My Water?” app.
In other news, The Next Web recently featured new data which found that mobile traffic represented an average of 10.55 percent of total Web traffic during the last week of February 2012, up 34.44 percent. The data also reveals the continuing and rapid adoption of smartphones and tablets. However, we are not a 100 percent post-PC world just yet, says the report, PCs are still holding on to more than 89 percent of all traffic. At least for now.