In rapidly evolving industries, uncertainty can be a killer -- so the introduction of the Advertising Identifier (IDFA) with iOS 6 was a welcome relief. The app marketing industry needed a privacy-respecting, industry-standard way to attribute ad performance, and the IDFA seemed like an ideal answer to an unsettled situation. 

Earlier this week Apple released its updated figures on iOS adoption, showing that 87 percent of devices are running on iOS 7, 11 percent on iOS 6 and 2 percent on earlier OS’.

And would you look at that - an identical representation of what Fiksu is seeing on its iOS adoption tracker!

StoryTree’s SimplePrints app provides a fast and easy way to turn your photos into a printed photo book. And Fiksu provides a fast and easy way to scale a business with Facebook – so it only made sense that we were able to work with StoryTree to help grow their business by over 70% in just five months. Here's the new case study.

A picture-perfect match

Our newly launched January Indexes revealed the aftermath of the 2013 holiday season, during which app marketers fought for the attention of the masses of eager new device owners.

The new Cost per App Launch Index was just $0.16 on both Android and iOS. Converging for the first time since February 2013, this rare occurrence is likely a post-holiday “correction” following the big brand budgets spent around the holidays, especially on Android.

This week, Fiksu shared the success story of our partnership with Plain Vanilla Games on their incredibly popular trivia game, QuizUp – named “the fastest growing iPhone game in history.” 

Since Fiksu’s inception, our goal has been to help app developers and marketers find success in mobile and our strategy continues to evolve to reflect the inevitable changes in the mobile ecosystem and how they impacts your business. For nearly three years, we’ve published our monthly Indexes, the Cost per Loyal User Index and the App Store Competitive Index. Today, we’re giving you something new.

Last week, we released our December Indexes, which reflected the anticipated spike in downloads over the holiday season but also surprised us, with only a slight dip in app marketing costs.  What has traditionally been one of the most expensive periods for user acquisition, it appears, has actually become less costly for savvier marketers.

The Fiksu team is back from the West Coast after spending time at Moscone Center in San Francisco for Apps World North America last week. We returned to our Boston office with many highlights, including great networking conversations with industry professionals, developers and mobile marketers, meeting all kinds of great people in the exhibit hall at our booth, and listening to a variety of app marketing sessions.

Back in September, when we talked about the upcoming holiday season, we reminded app marketers to spread their budget throughout November and into February. Over the years, our cost per loyal user index has shown that costs stay high from November into January, rather than showing a strong differentiation between December and surrounding months as might be expected.

The App Store was buzzing during the holidays and Fiksu’s December Index data not only reflected the frenzy of excited users with new devices, but also showed the maturation of mobile app marketers.

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