When Facebook launched its mobile app install ads in October 2012, it soon became clear that there was massive – and untapped – potential in app install ads.

It’s a big day here at the Fiksu offices, as we are excited to officially announce the availability of Fiksu for Twitter.

In a nutshell, Fiksu for Twitter joins our ad optimization technology and mobile data with Twitter’s Mobile App Promotion (MAP) product suite. This new platform provides advertisers yet another option in their quest to find high-value app users in the most efficient way possible.

While warmer weather is on the rise, so are app downloads and marketing costs in May – setting the stage for a competitive summer. App inflation has become the new normal for brands and app marketers, as the cost for acquiring loyal users climbs again.

The App Store Competitive Index for May, which measures the aggregate daily download volume among the top 200 ranked apps, grew by 24 percent to 6.6 million, compared to April’s 5.34 million. Meanwhile Fiksu’s Cost per Loyal User Index rose 17 percent to $1.78 in May and 34 percent year-over-year.

Ever wonder if the size of your game impacts its conversion rate? The short answer is, it does. Data compiled from our rewards-based network FreeMyApps shows a strong correlation between these two factors. As you can see in the chart below, as app size goes up, conversion rates go down. 

Cannes Lions is the only truly global meeting place for professionals working in creative communications, from creatives and marketers to technologists and media specialists. Cannes Lions is where 12,000 people from 94 countries come together to be inspired by seven unmissable days of learning, networking and celebration.

–Cannes Lions Official Website

Consider us honored.

On June 13, The American Business Awards chose Fiksu as a “Gold Stevie Winner” in the mobile marketing campaign of the year category.   The award recognizes Fiksu’s work in promoting Plain Vanilla’s Quizup app this past November.

Impressed by the 5.5 million users Quizup gained and the app’s distinction as “the fastest growing iPhone game in history,” the American Business Awards selected Fiksu’s campaign out of the hundreds of submissions across dozens of categories.

In an industry that's swimming in awards for companies, technologies, and campaigns, it's sometimes hard to tell one from the next. But when it comes to individual recognition for entrepreneurs, Ernst & Young's Entrepreneur of the Year award is one of the most significant and well-respected awards programs out there. And that's why we are thrilled to announce that last night, Fiksu CEO and Founder Micah Adler was named an EY Entrepreneur of the Year 2014 in the New England Region.

 

Shotzoom had seen success with several golf-focused paid apps, but the introduction of its free-to-download Golfshot: Golf GPS * app presented a new challenge. With the goal of cost effectively scaling its user base and validating its business model, Shotzoom partnered with Fiksu to leverage Facebook’s mobile app ads.

After weeks of breathless conjecture -- will they introduce a new iPhone? (no!) or home automation? (yes!) -- Apple used yesterday's WWDC keynote to unveil a slew of changes and updates to OS X, iOS, and the App Store, but no new hardware. Instead, the focus of the event was squarely on developers. Yes, new features like improvements to iMessage, family sharing, and OS X to iOS AirDrop are nice updates for consumers.

April “showered” marketers whose apps sit outside of the top 200 with a great opportunity to get increased visibility from their marketing spend as the big brands dialed back on spending before gearing up for their summer campaigns.

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  • Wondering about the reach of @Facebook #app install ads? We've got the scoop in our newest infographic: http://t.co/YajdCXmUTi 10 hours 53 min ago
  • It's not too late! Sign-up for our webinar: #Mobile #App Marketing Strategies For 2014 & Beyond - Thurs at 2pm ET http://t.co/hA1wp75Hoo 11 hours 58 min ago
  • Attending @VentureBeat #MobileBeat today? The Fiksu team will be there - shout if you want to meet up http://t.co/aRy8xtp2B2 18 hours 9 min ago
  • @jedschneiderman Likewise. It's a fast moving mobile world, we're all just trying to keep up. Enjoy Thursday's webinar! 1 day 19 hours ago