With over 152,000 active titles in the App Store, not only are games the largest category - they also appeal to a unique and valuable audience. Game consumers can be fiercely loyal to the favorites, as well as excited about new games, actively seeking out the next game to master.  To share their excitement and find the next hot game, many join communities where they can discover new games, read and write game reviews, get tips on beating the next level, or brag, trash-talk, and chat with other players.

It’s official – more than 100 million Americans now play games on their mobile devices, according to a newly released report. In tablet news, a display expert has discovered that the new iPad has proven to be quite a fibber.