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Posted by: Kelsey HeaveyAugust 14, 2013
With over 152,000 active titles in the App Store, not only are games the largest category - they also appeal to a unique and valuable audience. Game consumers can be fiercely loyal to the favorites, as well as excited about new games, actively seeking out the next game to master. To share their excitement and find the next hot game, many join communities where they can discover new games, read and write game reviews, get tips on beating the next level, or brag, trash-talk, and chat with other players. This community emphasis is a big opportunity for game app marketers to find new players.
Gamers and publishers building connections
You can see the difference in the App Store reviews for games. The current number one paid games app, Minecraft, is full of comments like “In the next up date please add roller coaster tracks” to “When will the red stone update come out?” as well as tips, tactics, and general enthusiasm.
Outside of App Store reviews, a dominant hub for many of these conversations and communities is social media. Publishers have learned that social media followers are dedicated and interested gamers, and so many have found success in making their own Twitter accounts and founding communities. Angry Birds, for example, has nearly 600K followers, and interacts with them with questions such as “What’s your favorite Angry Birds game?” and tweets about game updates. Angry Birds has successfully created a community that fosters engagement and delivers rewards for their followers.
The opportunity for game app marketers
You don't have to be Angry Birds to take advantage of the social nature of gamers. These days, popular incentivized networks can offer an integrated social play that is incredibly beneficial for game marketers. On our own network, FreeMyApps, there are over 300K dedicated followers who have entrusted their social media network as a source for finding new games. We see the excitement in comments on our social channels all the time, like “I just got that one today! When’s the next sponsor app coming?” as well as all the likes, retweets, and favorites that roll in.
Incentivized ad networks are a proven, common component of game app marketing – but not all of them include the social promotion that can give you an extra boost of active players. Loyal followers of app discovery sources like FreeMyApps come to actively seek out games, share their favorites, and comment on them with other users. An app marketing campaign with a strong social component offers game developers the ability to connect with the most engaged, high-quality users. For more factors to be looking for when choosing an app discovery incent network, download our eBook: Top 10 Tips to Identify High-Performance App Discovery Incent Networks.
Posted by: Viki ZabalaMarch 27, 2012
It’s official – more than 100 million Americans now play games on their mobile devices, according to a newly released report. In tablet news, a display expert has discovered that the new iPad has proven to be quite a fibber. And BusinessInsider has released a presentation from last month’s Mobile World Congress which reveals some interesting stats on the growth of Google’s Android platform. Read on for more…
VentureBeat is highlighting a new report from international market research firm Newzoo that reveals more than 100 million Americans now play video games on their smartphone (69 percent), tablet (21 percent) or iPod Touch (18 percent). According to the study, 13 percent of all time spent on games worldwide last year was on a device, totaling more than 130 million hours a day.
Last week we reported on the decreased battery life of the new iPad, and new reports show that the iPad’s battery meter is, in fact, inaccurate. According to Mashable, a display expert recently discovered that that new iPad continues to charge the battery even after the screen says it’s at 100 percent. Further testing showed that the misleading indicator could cost users as much as 1.2 hours of run time.
Apple, without a doubt, kicked-off the smartphone revolution, but Google’s Android platform has spread farther and faster. BusinessInsider has posted some interesting stats on the mobile landscape and trends from mobility analyst Lars Kamp’s presentation from the recent Mobile World Congress. Check out the nine charts Kamp used to illustrate the remarkable growth of Android.
And in Fiksu news, we are pleased to announce the opening of our newest office in Northampton, Mass. MassHighTech reported on the opening which is a result of our rapid growth—our staff has tripled in less than a year, and we expect to double again in the coming year. In fact, we are actively hiring for our new Northampton location and our Boston headquarters—so software developers and engineers, please apply!