• Industry estimates from eMarketer indicate that total mobile ad spend in the U.S. will end 2012 better than expected – at 180 percent total growth from 2011. 
  • A recent comScore report revealed that smartphone penetration has reached 55 percent amongst Europe’s five largest markets collectively, with device manufacturers competing in a close race.
  • New statistics showed increased optimism about the future of mobile in commerce and advertising, which have both demonstrated rapid growth.