Have you gone for a hike in the mountains this summer? Well, then you’re following in similar footsteps as app marketing costs – which have continued to climb in July’s Index. The Cost Per Loyal User (CPLU) Index, which measures the cost of acquiring a loyal user for brands who proactively market their apps, came in at $1.97. This represents a 9 percent increase year-over-year and the second-highest peak in the four year-history of the Fiksu Indexes.

This post originally appeared on Chief Marketer.

The mobile revolution isn’t coming—it’s already happened. If the early bird gets the worm, then those with early-adopter advantage will be quick to disrupt, steal market share and monetize mobile. 

This post -- written by our Craig Palli -- originally appeared on Boston.com.

  • Mobile app downloads are set to reach 45 billion by the end of 2012, with much more ahead for 2013.
  • With just 8 days left before Christmas, competition is heating up and app developers are wishing for the gift of app downloads.
  • Apple’s iPhone and iPad devices are still the crowd favorite for app developers, but they’re looking to build across both iOS and Android devices.
  • As the holiday season quickly approaches, Google is encouraging developers to build tablet-optimized Android apps.
  • According to a new study, nearly half of major brands are displeased with the progress of their current mobile marketing efforts.
  • “The Force” will soon be colliding with a flock of bitter birds in the new Star Wars-themed Angry Birds mobile game.

Venture capital investments in mobile have boomed this year, reaching levels not seen since 2001. For thrill-seekers hoping to hit the jackpot and “win big,” new smartphone and tablet apps are providing Las Vegas-style gambling options – with real money – at the swipe of an index finger. And following a series of leaks and rumors, Google Play will now offer gift cards for its content-distribution store.

According to industry data, mobile now trumps every other channel for media consumption. And a new study presents evidence that encourages app developers to increasingly incorporate custom ad experiences into in-app ads to bolster engagement. On the tablet front, Samsung has pulled out the big guns, unveiling its 2012 “hero product.” And two app brands in the jam-packed games category have found a way to crack the monetization mystery – and are reaping the benefits.

School’s out, and just as we saw last year, iPhone app downloads started increasing during the beginning of the summer months, causing App Store competition to heat up. Fiksu’s June Indexes reflect this trend, plus a significant rise in the costs of loyal user acquisition.

Here’s a snapshot of the latest data:

This week, Apple announced its third quarter earnings. Though the company missed Wall Street’s lofty expectations this time around, Apple still moved an enormous amount of iDevices over the last three months, TechCrunch reports.

After recently announcing the next version of Android, “Jelly Bean,” Google touted some impressive numbers surrounding the Google Play ecosystem. With 1.5 billion installs a month, 600,000 available apps and games and 20 billion app installs, Google is quickly closing the gap between Google Play and Apple’s App Store.

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