This week, Fiksu shared the success story of our partnership with Plain Vanilla Games on their incredibly popular trivia game, QuizUp – named “the fastest growing iPhone game in history.” 

Back in September, when we talked about the upcoming holiday season, we reminded app marketers to spread their budget throughout November and into February. Over the years, our cost per loyal user index has shown that costs stay high from November into January, rather than showing a strong differentiation between December and surrounding months as might be expected.

The busiest single period of the app marketing year is going on right now -- and yesterday, on Christmas, all eyes were on the iTunes App Store. Fiksu was carefully monitoring the App Store, watching for the "freeze" -- the period where ranks in the all-important Top Charts stop moving. In recent years, the freeze has been getting shorter and shorter. This year, for the first time, there was no real freeze at all.

Recently Fiksu flew from our offices in San Francisco and Boston to Los Angeles for a week of learning with game and app developers at GDC Next and App Developers Conference.

With over 152,000 active titles in the App Store, not only are games the largest category - they also appeal to a unique and valuable audience. Game consumers can be fiercely loyal to the favorites, as well as excited about new games, actively seeking out the next game to master.  To share their excitement and find the next hot game, many join communities where they can discover new games, read and write game reviews, get tips on beating the next level, or brag, trash-talk, and chat with other players.

Last week, Fiksu attended the HasOffers client and partner Postback conference in Seattle. It was the first-of-its-kind event from HasOffers and provided a great opportunity to learn about the rapid changes that are taking place in the mobile app ecosystem and connect with other industry experts.  

Recently at Fiksu we've been seeing some exciting developments from Facebook's mobile app install ads. The combination of huge scale, extremely competitive CPIs, and flexible audience selection tools that the unit provides has proven effective again and again, and our clients are reaping the benefits.

Since we announced that Fiksu officially supports Facebook mobile app installs, we've been dying to put the new integration to the test and see how this new channel performs relative to other ad networks. We've gotten results from a few different client apps so far, and wanted to share some of them.

Apple already made quite a big splash in the mobile world this fall, releasing its iPhone 5 to record-breaking sales and pushing out its iOS 6 operating system to a staggering 200 million devices. Now, on the verge of the holiday shopping season, the technology giant has unveiled a long-awaited, smaller-format tablet – the iPad Mini – that is expected to shake up the market with its ultra-sleek design and powerful display.  

It’s been a few weeks since Apple launched the iPhone 5, debuted its App Store changes, and rolled out iOS 6. More than 5 million iPhone 5s were sold within days of the launch and more than 100 million device owners upgraded to iOS 6. For app marketers and developers, there’s a good number of updates in the App Store and iOS 6, and many of these changes spell opportunity for improved loyal user acquisition. Here’s what you need to know:

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