The long awaited “bigger than bigger” iPhone 6 and 6 plus models officially hit stores today, and eager fans across the globe have been waiting in line for hours attempting to get their hands on one of the shiny new devices. A quick look at our iPhone adoption tracker shows the iPhone 6 is quickly outpacing prior models just a few hours after release.

A common mistake many marketers make is testing a mobile ad network and immediately pausing when initial numbers are poor.  Yes, it’s concerning to see CPIs above the target, but if un-optimized mobile traffic were efficient, there would be no barrier to entry.

When Facebook launched its mobile app install ads in October 2012, it soon became clear that there was massive – and untapped – potential in app install ads.

It’s a big day here at the Fiksu offices, as we are excited to officially announce the availability of Fiksu for Twitter.

In a nutshell, Fiksu for Twitter joins our ad optimization technology and mobile data with Twitter’s Mobile App Promotion (MAP) product suite. This new platform provides advertisers yet another option in their quest to find high-value app users in the most efficient way possible.

Ever wonder if the size of your game impacts its conversion rate? The short answer is, it does. Data compiled from our rewards-based network FreeMyApps shows a strong correlation between these two factors. As you can see in the chart below, as app size goes up, conversion rates go down. 

Cannes Lions is the only truly global meeting place for professionals working in creative communications, from creatives and marketers to technologists and media specialists. Cannes Lions is where 12,000 people from 94 countries come together to be inspired by seven unmissable days of learning, networking and celebration.

–Cannes Lions Official Website

Shotzoom had seen success with several golf-focused paid apps, but the introduction of its free-to-download Golfshot: Golf GPS * app presented a new challenge. With the goal of cost effectively scaling its user base and validating its business model, Shotzoom partnered with Fiksu to leverage Facebook’s mobile app ads.

Facebook’s mobile app ads have changed the game in the mobile advertising world. Since being introduced a little over a year ago, these ads have had a significant impact on app marketers and industry players.

Fiksu recently conducted a study of user acquisition campaigns for close to 300 iOS and Android apps and found Facebook to be the most cost effective source of mobile app user acquisition. Despite being more expensive upfront, the study revealed that Facebook provides the highest purchasing rate and the lowest cost per purchaser when compared to banner and video networks.

This week marks Internet Week NY, an annual celebration of technology's impact on business and culture—including of course, the impact of mobile.

Think your game is ready for market? How do you know? Have you tested it? If not, you should consider doing a soft launch prior to fully releasing your app. A soft launch -- a controlled release of your game in a test market outside your primary market -- can produce valuable feedback about your game's market readiness before you invest in a broader, more expensive launch.

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