• Industry estimates from eMarketer indicate that total mobile ad spend in the U.S. will end 2012 better than expected – at 180 percent total growth from 2011. 
  • A recent comScore report revealed that smartphone penetration has reached 55 percent amongst Europe’s five largest markets collectively, with device manufacturers competing in a close race.
  • New statistics showed increased optimism about the future of mobile in commerce and advertising, which have both demonstrated rapid growth. 

New industry research indicates that Apple's iOS devices generate the most traffic for ads, while another study this week reveals the burgeoning growth of the mobile search and discovery market. And while we don’t know when it will arrive or what it will look like, an industry commentator predicts that an iPad Mini has the potential to “crush” Google’s Nexus 7 tablet.

As we’ve discussed in depth on our blog over the past several months, Apple’s planned phase-out of the UDID has resulted in significant confusion across the app marketing community. During this time of uncertainty, some marketers are looking more closely at Google Play to fuel their continued growth in mobile.

A new week brings a new batch of Apple rumors. This week, insiders are reporting Apple will launch its next-generation iPhone and the iPad Mini this September. And newly released data indicates that Android still dominates the U.S. smartphone market, while Samsung remains the most popular handset maker. And while we typically think of the younger generations as being constantly connected, a new report reveals that, for the first time ever, more than half of U.S. adults over the age of 65 are online. Read on…

Wall Street Journal View on Privacy – Some Food for Thought

The president himself is on board the mobile app train, and is actively urging government agencies to go mobile this week. And in other news, the “Big Apple” leads Millennial Media’s Q1 device ranks by a wide margin (28 percent for brand, 15 percent for the iPhone), with Android coming in at a strong second. Read on for more…