Posted by: Viki ZabalaDecember 19, 2012
- Industry estimates from eMarketer indicate that total mobile ad spend in the U.S. will end 2012 better than expected – at 180 percent total growth from 2011.
- A recent comScore report revealed that smartphone penetration has reached 55 percent amongst Europe’s five largest markets collectively, with device manufacturers competing in a close race.
- New statistics showed increased optimism about the future of mobile in commerce and advertising, which have both demonstrated rapid growth.
Advertisers can “be of good cheer” this holiday season: growth estimates of ad spend have increased from $2.61 billion to $4.06 billion, equivalent to 180 percent growth year over year. Statistics from eMarketer included display, search, and message-based advertising across devices, wrote Steve Smith of MediaPost. A large chunk of the boom was attributed to the strong performance of native ad formats from Facebook and Twitter, but Google continued leading mobile advertising. For 2013, eMarketer predicts that the industry would see a 77 percent growth and total mobile ad spend will hit $7.9 billion.
Smartphone penetration in the five leading European markets has hit 55 percent collectively, according to a recent comScore report. The study found that 47 percent of users in these leading markets on Google’s Android operating system, and that Spain had the highest smartphone penetration rate, at 63 percent of mobile phone users. In the U.K., Apple is the leading device manufacturer, but is losing in wider Europe, as Samsung has stolen the No. 1 spot. These numbers are bound to shift in the coming weeks, as the holiday shopping season was not represented in these figures, reports Ingrid Lunden of TechCrunch.
In the U.S. market, comScore reported a 13 percent increase in retail ecommerce spending, after analyzing data from the past six weeks of the holiday season. Mobile commerce and advertising both grew more rapidly than expected because of the seamless experience that mobile provides to consumers across advertising mediums and purchase channels, according to eMarketer. “The peak spending period may now be in our rear-view-mirror – but the online holiday shopping season is not over yet,” said comScore chairman Gian Fulgoni in a MobileMarketingWatch piece.
Posted by: Viki ZabalaAugust 24, 2012
Coffee lovers, rejoice! Smartphone users can now pay for their cups of joe at Dunkin’ Donuts via a new mobile app. A new study reveals that tablet sales will balloon in the next four years, while other industry research suggests that mobile ads are viewed most favorably on iPhones. And, in advance of the fast-approaching Sept. 12 iPhone 5 announcement, Apple fans are voicing their “wish lists” for the new device.
While “America Runs on Dunkin’,” consumers can now run the brand’s new mobile app on their smartphones. The donut and coffee retailer debuted its app for iPhone, iPod Touch and Android devices, allowing breakfast fans everywhere to connect and engage with the brand, pay for their coffee virtually, score promotions and interact with Dunkin’ social communities. In a MediaPost interview, John Costello, Dunkin’ Brands’ chief marketing and innovation officer, said Dunkin’ built the cross-functional app to develop deeper relationships with its customers. The free app is now available in the Apple App Store and the Google Play store.
In tablet news, annual sales are expected to surge to 450 million by 2016. While tablets may never completely replace personal desktop computers, they are supplementing larger-screen experiences, Business Insider reports. According to BI Intelligence, there are several drivers to this anticipated tablet explosion – average sales prices are dropping, increased penetration in existing markets, disruptive technologies, and multiple emerging markets ripe for the tablet opportunity. Tablet costs have dropped substantially in the past year – the iPad, for example, is down more than 11 percent from its 2011 price tag – making it more affordable for the masses. Tablets also provide myriads of apps and content such as music, movies, TV shows and magazines, allowing for greater media consumption.
Consumers are exposed to hundreds – maybe even thousands – of ads each day, and as advertisers struggle to optimize app visibility, they’re increasingly turning to Apple’s iPhone. According to a new survey from the Online Publishers Association, iPhone users are more favorable to mobile ads than those on Android. Industry experts, however, advise advertisers to take this research with a grain of salt, saying they shouldn’t be swayed to one platform or another. “This places Android and iOS as equal peers and, given these ads are typically delivered inside apps or through the Web, it is likely advertisers will treat both dominant platforms equally,” technology analyst Rob Enderle said to CIO.
And with the calendar quickly racing toward the rumored Sept. 12 iPhone 5 and iOS 6 reveal, Apple enthusiasts are voicing their desired “wish lists” of features. In particular, gaming enthusiasts are hoping for a bigger screen (the single most important way to enhance the gaming experience,) more gigabytes for more storage, haptic technology, improved graphics technology and support for an external controller, reports MODOJO.
Posted by: Viki ZabalaAugust 3, 2012
Following months of rumors, a date has reportedly been set for the launch of the iPhone 5. In other welcome news, two industry reports chart the significant growth of mobile ad spending and app revenues. Meanwhile, Android developers received word of important policy changes for the Google Play app store.
Apple will announce its iPhone 5 Wednesday, Sept. 12, with the device hitting stores Friday, Sept. 21, according to new reports. According to a Mashable piece, the launch will be made via a special announcement and will also include a new iPod Nano and possibly the iPad Mini. As CNET reports, Apple expects to produce 20 million iPhone 5 units in the September quarter alone. And J.P. Morgan predicts Apple meeting – or exceeding – the current sales estimates of 39.5 million for Q4 2012 and 37.8 million for Q1 2013.
According to a new report from eMarketer, global mobile ad spending is projected to hit $6.4 billion in 2012. Driven by strong growth in the U.S., mobile ad spending will increase about 62 percent this year, putting the U.S. market ahead of Japan for the first time. The research estimates the U.S. mobile ad industry will balloon 96.6 percent to $2.3 billion in 2012. Mashable shares a chart that depicts mobile ad spending worldwide (by region and country) from 2011-2016.
Revenues generated by iOS and Android apps are forecast for healthy growth, says Mobile Marketer. New data from Flurry Analytics projects app revenues to grow 60 percent to $8.7 billion, with advertising as the fastest growing revenue category. According to Flurry’s data, iOS and Android apps tallied a total of $5.4 billion in 2011 from premium sales, in-app purchases and advertising sales. Interestingly, in 2010, the top 25 ranked titles on iOS and Android generated 28 percent of revenue from premium sales and in-app purchases, but this year, they are expected produce only 15 percent of revenue. “What’s most surprising is that that mid and long tails are getting fatter not skinnier,” said Peter Farago, vice president of marketing at Flurry Analytics. “More apps are making more money.”
This week, Google Play delivered a letter to its tens of thousands of Android developers, informing them that it is making numerous changes to tighten its policies. Changes included naming apps, app icons, payments, privacy, spam and advertising. “All in all, this is a pretty strong list of ways that Google can now use to better control what kind of apps appear in the store, and perhaps attempt to raise the quality in the process,” writes Ingrid Lunden in her TechCrunch piece. Developers of new apps will be required to meet the new policy changes immediately, while apps that violate the new rules will have 30 days to comply or risk app store ejection. You can read Google Play’s full letter here.
Posted by: Viki ZabalaFebruary 10, 2012
It’s no surprise that mobile apps have played a role in U.S. job creation and economic growth over the past few years – consumers everywhere have an insatiable appetite for buying the newest smartphones and downloading the hottest new apps. Now, new industry research reveals just how large the mobile app industry has become here in America. We’ll explore this, along with some important new updates from the Mobile Marketing Association and the latest round of Apple rumors, in this week’s Fiksu Feed.
The Next Web’s Jon Russell reports that the mobile app industry has created nearly half a million jobs in America. A recently released study commissioned by TechNet shows that in the last five years alone, more than 466,000 new jobs have been created across the U.S. mobile app industry. The data shows that California is the leading state for app-related jobs, while New York is listed as the top metro area – however jobs are well spread across the entire country. Russell writes, “The [mobile app] industry is also bringing economic benefits and the report concludes that last year, it produced $20 billion in revenue, with Apple’s App Store alone registered as having 124,475 active publishers adding content to it.”
On Thursday, the Mobile Marketing Association released an updated version of its Universal Mobile Ad Package, making it easier for companies to create, buy and sell mobile ads for smartphones and tablets. FierceMobileContent’s Sue Marek reports that ad networks and publishers will have until the end of April to become compliant with these new guidelines, which were developed with heavy industry and public input. To view the full guidelines, check out MMA Universal Mobile Ad Package (registration is required).
A new surge of Apple rumors has the industry buzzing. CNET’s Lance Whitney reports that Apple’s iOS 5.1 update may come as soon as March 9. Mashable’s Peter Pachal writes that the iPhone 5 may be gearing up for production this summer – sporting a four-inch or larger screen. And finally, John Paczkowski of All Things D writes that Apple will launch its next iPad in March during a special event in San Francisco. Though speculation abounds, take these rumors with a grain of salt, warns CNET’s Whitney. Given Apple’s super-secretive nature, only time will tell if these latest predictions are fact or fiction.
Posted by: Viki ZabalaSeptember 15, 2011
I recently stumbled upon this quote by designer Robin Mathew, "Design is where science and art break even" and it struck a chord. In the world of mobile app marketing, never has this been truer. As you battle to ensure your app stands apart from the hundreds of thousands of other apps competing for downloads and loyal usage, some slight tweaks to your design can improve your results significantly. To ensure that your mobile app banner ad is not just artistic guesswork but a high-performing asset, consider the following critical design elements – and a couple of pitfalls to avoid.
- Immediately inform viewers of the brand that is delivering the advertisement.
- State the app name to establish brand recognition while increasing app awareness.
- Clearly and boldly state – in no more than eight words – what the app does and why users should download it. Less is always more.
- Use a strong call to action. If the app is free, say so. Use a rectangular button with two to three words such as "Download", "Free", "App", and/or "Now"
- Ensure your call to action stands out by using a color that contrasts significantly from the background.
- Placement matters – your call to action should be located at the bottom, right, or bottom right.
- Use unnecessary images. Your illustrations must be clear and digestible with just one brief glance. They should inform rather than distract.
- Write vague headlines. You have limited real estate with which to make an impact, so don’t waste it. Ensure your content is clear and concise.
- Make viewers squint. Reading small copy hurts! The typeface you choose should be easy to read and the font size as large as possible. Contrast should keep your copy readable at a glance.
You can find more about these and other mobile app marketing tips and tricks in the free e-book Best Practices for Growing Your Mobile App Business.
And check out our complete guide to Best Practices for Mobile App Banner Ads.