Apple already made quite a big splash in the mobile world this fall, releasing its iPhone 5 to record-breaking sales and pushing out its iOS 6 operating system to a staggering 200 million devices. Now, on the verge of the holiday shopping season, the technology giant has unveiled a long-awaited, smaller-format tablet – the iPad Mini – that is expected to shake up the market with its ultra-sleek design and powerful display.  

While all eyes remain focused on Apple’s official Sept. 12 unveiling of the iPhone 5 and iOS 6, other major mobile competitors are holding their own media events to launch new products ahead of Apple’s highly anticipated launch. Still, reports point to Android’s continued position as top dog in terms of world market share for mobile devices.