The month of October brought saw new users of iPhone 5s and 5c phones flooding into the market and eagerly downloading new apps, keeping volumes up. However, the increase in advertising activity as some marketers rushed to get in front of this new audience, coupled with consumers’ tendency to be particularly loyal to the first wave of apps they download on a new device, helped keep costs stable throughout the month.

The August Index was one for the record books, with the Cost per Loyal User index hitting an all-time high of $1.90 – a six percent, or ten cent, increase from July’s $1.80. Driving this increase were two main factors:

With the launch of iOS 7 today and the two new iPhones on Friday, there's been plenty of speculation about what's going to happen. Well, sometime today - probably around 10am Pacific time - the speculators can start to see how well they did.

The months and weeks of speculations are almost over as we count down the days to the much-anticipated Apple event on Tuesday at which the iPhone 5S, iOS7, and potentially a low-cost iPhone 5C will be publicly unveiled.

  • Even though Thanksgiving and Black Friday are next week, the holiday shopping frenzy is already in full force – and there’s no doubt consumers will turn to their tablets and mobile phones to shop.
  • Speaking of tablets, one analyst believes the iPad Mini will generate “more demand than it cannibalizes.”
  • While the iPhone 5 has been on the shelves for just two short months, Apple is reportedly already starting production for its next generation of the smartphone – the iPhone 5S.