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Posted by: Viki ZabalaJanuary 28, 2013
- Apple reported record revenue numbers this week, along with record iPhone and iPad sales.
- As if the App Store isn’t packed enough, 2013 will bring an estimated 435,000 new apps to iOS users – further aggravating discovery challenges for app marketers.
- Across iOS, Android, and RIM, Facebook is the No. 1 app in the U.S., with nearly 86 million unique visitors per month.
- Experts believe 2013 could be a year of explosive tablet growth, as global tablet shipments are expected to reach 145 million. What does this growth mean for mobile marketers?
This week, Apple reported its first quarter earnings, revealing the company sold a record 47.8 million iPhones, 22.9 million iPads, 4.1 million Macs and 12.7 million iPods. In total, some 75 million iOS devices were sold during the quarter. “We’re thrilled with record revenue of over $54 billion and sales of over 75 million iOS devices in a single quarter,” said Tim Cook, Apple’s CEO. “We’re very confident in our product pipeline as we continue to focus on innovation and making the best products in the world.” AllThingsD has more here.
A recent year-end adeven report forecasts that the Apple App Store will boost its inventory this year. More than 435,000 new apps are expected to launch in the already jam-packed App Store, creating more user acquisition headaches for app developers and marketers. “Growth in terms of App Store size will continue to increase steadily as it has during the past few years, but it also points to a steady climb in the number of apps that fall into its ‘zombie’ category, which accounted for 60 percent of apps in June, but climbed to 64 percent in its most recent tally,” reports Darrell Etherington in TechCrunch. Zombie apps are those that aren't ranked and so have very little chance of being discovered by users.
While the competition is fierce, Facebook sits atop the crowd as the most popular app brand in the U.S., according to comScore. In 2012, the Facebook app enjoyed 85.5 million monthly unique users across iOS, Android and RIM platforms. Of note, Facebook not only has the largest number of users, but also the highest level of engagement. And while Facebook sits at number one, Google apps (including maps, search, and YouTube) occupy slots 2 through 6. Seth Fiegerman of Mashable has more.
New research from ABI Research suggests that 2013 could see dramatic growth in tablet sales. A projected 145 million tablet shipments are set to hit the shelves across the globe this year, meeting the demands of tablet-crazed consumers, reports Mobile Entertainment’s Daniel Gumble. This boost also produces a huge opportunity for marketers. “The concept of mobile advertising started with smartphones but tablets are changing everything, rapidly establishing themselves as universal media players (TV programs, movies, radio, news, magazines) in a way never achieved through ‘personal’ computers,” said Magna EVP and Director of Global Forecasting Vincent Letang to MediaPost.
Posted by: Viki ZabalaJanuary 18, 2013
- A new report shows mobile advertising prices rose dramatically in the fourth quarter of 2012, underscoring the role of mobile as a key marketing strategy during the recent holiday season.
- After much industry speculation, Facebook debuted its beta Graph Search, a social search engine powered by Microsoft Bing.
- Check out seven ways mobile apps are driving revenue for major brands this year.
A new report from MoPub reveals a surge in mobile ad prices for the past quarter, up 50 percent since last year. “Advertisers really looked to mobile during the holidays, which validates the channel and the overall marketing trend,” said Elain Szu, MoPub director of product marketing, to Samantha Murphy of Mashable. The largest spike in effective cost per thousand impressions (eCPMs) was tracked on iOS, with 66 percent higher prices than the beginning of Q4. Apple’s larger screens also proved more valuable, as iPad overtook iPhone as the most popular device among advertising sources.
On Tuesday, Facebook shared its big announcement about its newest addition called Graph Search, according to The Verge. Intended to round out Facebook’s other pillars of information, such as News Feed and Timeline, the beta social search engine is integrated with Microsoft Bing as part of an ongoing competition with Google. Facebook founder Mark Zuckerberg highlighted four use cases in the search launch – people, photos, places and interests – demonstrating the search feature through items, such as “My college friends from San Francisco” and “Friends who like Star Wars and Harry Potter.” According to Zuckerberg, “This is a new way for people to see information.” The Graph Search is far from complete, but mobile implementation is on the horizon, Tomio Geron of Forbes reports.
Today’s consumers rely on mobile devices loaded with apps that make everyday life more fun, memorable, and productive, and smartphones have opened a whole new world of opportunities for brand marketers. Mashable’s Ryan Matzner explores seven ways mobile apps are driving revenue for businesses.
Posted by: Viki ZabalaJanuary 11, 2013
- The Apple App Store hits a new record – 40 billion downloads!
- Recent reports indicate that Apple’s iOS tops 50 percent of U.S. smartphone sales, up nearly 36 percent from last year, achieving the highest percentage of sales in the American market to date.
- Expect to see many more tablets in the workplace this year as the BYOD (bring your own device) trend adds more personal tabets to the business environment and companies seek to purchase these devices over computers.
- Mobile ad spending will increase 400 percent in the next four years, reaching a staggering $37 billion in 2016.
This week, Apple announced that consumers have downloaded more than 40 billion apps – with nearly 20 billion in 2012 alone. Today, the App Store has more than 500 million active accounts and had a record-breaking December with more than 2 billion downloads during the month. Apple’s developer community has created 775,000+ apps for iPhone, iPad, and iPod Touch users worldwide. Also, developers have made $7 billion in revenue since the App Store launched in 2008. Tom Cheredar of VentureBeat has the details.
Data released by Kantar Worldpanel ComTech signals a milestone for iOS, as Apple’s operating system powered 53.3 percent of all smartphones sold in the U.S. from November 2011 to November 2012. Among U.S. iPhone sales, 34 percent of consumers upgraded from an earlier iPhone, and 40 percent acquired their first smartphone. The growth of iOS translated into market share declines for Android, down nearly 11 percent from last year, writes Jason Ankeny of FierceMobileContent.
Analysts from Piper Jaffray and Forrester predict greater adoption of tablets – especially the iPad – for businesses in 2013, reports Lance Whitney of CNET. Piper Jaffray analyst Gene Munster reveals recent survey results of CIOs, where 57 percent of them indicate plans to deploy tablets this year, compared with 46 percent last year. Additionally, corporate users utilizing their own tablets in the workplace are increasingly relying on apps to help manage their busy lives and day-to-day tasks, such as finding a taxi or hotel, following current events, or making payments.
Estimates from eMarketer indicate mobile ad spending will experience 400 percent growth during the next four years. These estimates incorporate display and search advertising and exclude message-based formats (such as SMS, MMS, and P2P). The major beneficiaries would include Google and Facebook, with gains by Apple, Microsoft, and Yahoo!, writes Chuck Jones of Forbes. North America leads globally, with the average ad dollar spend per mobile user expected to reach $46 in 2016. eMarketer’s estimates include analysis of various elements, such as macro-level economic conditions, historical advertising trends, estimates from other research firms, and mobile usage trends.
Posted by: Viki ZabalaDecember 17, 2012
- Mobile app downloads are set to reach 45 billion by the end of 2012, with much more ahead for 2013.
- With just 8 days left before Christmas, competition is heating up and app developers are wishing for the gift of app downloads.
- Apple’s iPhone and iPad devices are still the crowd favorite for app developers, but they’re looking to build across both iOS and Android devices.
While mobile app downloads are on pace to ring in at the 45 billion mark for 2012, there’s more in store for 2013. In a recent predictions report from Gartner, mobile apps are set to “become a replacement for how you [consumers] interface with companies,” says Gartner analyst Brian Blau in eWEEK. Looking ahead to 2016, app downloads are expected to rise to 305 billion and reach $74 billion in revenue, becoming the No. 1 way to engage with brands.
App developers love Christmas morning almost as much as children, because thousands upon thousands of wrapped tablets and smartphones sit beneath the tree, waiting to be filled with exciting new apps. Tim Peterson of Adweek speaks with a number of app developers preparing for this holiday rush. “My understanding is that December is the largest month in the [Apple] App Store for traffic,” said Daniel Raffel, founder and CEO of how-to app Snapguide. For app developers looking for ways to effectively market their apps this holiday season and score many downloads on Christmas and in the days and weeks that follow, check out our latest infographic for some helpful tips.
The iPhone and iPad still sit at the top of the charts of app developers’ favorite platforms, capturing 89 and 86 percent of interest, respectively. This is according to a new Q4 2012 study of nearly 2,800 developers by Appcelerator and IDC. While these stats remain comparable to a similar Q3 study, the major takeaway is that there’s growing interest (up 18 percent) in developing apps across other operating systems. TechCrunch has more about the latest findings.
Posted by: Viki ZabalaNovember 14, 2012
- Even though Thanksgiving and Black Friday are next week, the holiday shopping frenzy is already in full force – and there’s no doubt consumers will turn to their tablets and mobile phones to shop.
- Speaking of tablets, one analyst believes the iPad Mini will generate “more demand than it cannibalizes.”
- While the iPhone 5 has been on the shelves for just two short months, Apple is reportedly already starting production for its next generation of the smartphone – the iPhone 5S.
‘Tis the season to use tablets and smartphones to shop. According to a survey of 550 consumers about their expected shopping channels this holiday season, 44 percent of online shoppers anticipate making a purchase on a tablet, and 41 percent say they would use mobile for shopping. Thirty-two percent of mobile and tablet users believe they will make a “big-ticket” purchase on these channels this holiday. “Overall, mobile platforms are the fastest-growing channels for making purchases,” writes Steve Smith for MediaPost.
Apple’s new “iPad Mini creates more demand than it cannibalizes,” says Cowen and Co. analyst Matthew Hoffman, because it will most likely attract entry-level tablet buyers, reported AllThingsD. The analyst firm recently conducted a study of 1,225 U.S. adults about their tablet-buying preferences and found that 12 percent said they would buy an iPad Mini in the next 18 months. Most interesting is that more than 50 percent of those who plan to purchase the iPad Mini are first-time buyers – something app developers and marketers should keep in mind.
While Apple only debuted the iPhone 5 in September, the technology powerhouse is already speculated to start trial productions for its next iPhone – the iPhone 5S – in December. According to Business Insider, which sources a Chinese business newspaper, the iPhone 5S is expected to hit full production in the first quarter of 2013, hinting at a possible spring release. There are also reports that Apple is developing a new iPad – also for the first quarter – that could be the iPad Mini featuring a retina screen. As with all Apple products, time will tell.
Posted by: Viki ZabalaSeptember 21, 2012
Following its Sept. 12 announcement, Apple’s new iPhone 5 device generated record-breaking sales well before hitting shelves on Sept. 21. This Wednesday, Apple released iOS 6, its latest operating system that powers the iPhone, iPad and iPod Touch, containing more than 200 new features. As part of the new OS, the company unveiled the Advertising Identifier, its new marketing attribution standard to track and attribute in-app advertising. Simultaneously, we unveiled our new SDK Version 3.0 to help marketers navigate this change and ensure a seamless transition to the new Advertising Identifier.
In the first 24 hours following its introduction, interest in the iPhone 5 triggered more than 2 million pre-sales, doubling the previous record set by the iPhone 4S, according to Bloomberg. For AT&T, these early sales made the iPhone 5 its fastest-selling iPhone ever. In fact, because demand for the new phone exceeded supply, Apple said some shipments might now not arrive until October. “It goes to show they’ve got a loyal existing customer base, and with each device they release it becomes more attractive to Android switchers as well,” said Jan Dawson, a mobile analyst at Ovum to The New York Times.
After unveiling the iPhone 5, Apple released iOS 6, which contains more than 200 new features and enhancements, such as improved maps, the Passbook app, an improved Siri, camera panoramas, shared photo streams, FaceTime over cellular and more. “In the end, iOS 6 is to software what the iPhone 5 is to hardware: a big collection of improvements, many of which are really clever and good, that don’t take us in any big new directions,” wrote David Pogue in The New York Times.
With the availability of iOS 6, Apple introduced the Advertising Identifier, which provides a new, standardized way for advertisers to track and attribute in-app advertising. At the same time, we released our new SDK Version 3.0 to help app brands ensure a seamless transition to the new identifier, which will ultimately replace UDID. As a marketer, you probably have questions about the Advertising Identifier and the transition period that is sure to follow. We invite you to join us and discuss these topics on free webinar, “Apple’s Announcements – How Marketing Apps on iOS Will Change,” on Wednesday, Sept. 26, at noon p.m. EDT. Register here.
Posted by: Viki ZabalaAugust 24, 2012
Coffee lovers, rejoice! Smartphone users can now pay for their cups of joe at Dunkin’ Donuts via a new mobile app. A new study reveals that tablet sales will balloon in the next four years, while other industry research suggests that mobile ads are viewed most favorably on iPhones. And, in advance of the fast-approaching Sept. 12 iPhone 5 announcement, Apple fans are voicing their “wish lists” for the new device.
While “America Runs on Dunkin’,” consumers can now run the brand’s new mobile app on their smartphones. The donut and coffee retailer debuted its app for iPhone, iPod Touch and Android devices, allowing breakfast fans everywhere to connect and engage with the brand, pay for their coffee virtually, score promotions and interact with Dunkin’ social communities. In a MediaPost interview, John Costello, Dunkin’ Brands’ chief marketing and innovation officer, said Dunkin’ built the cross-functional app to develop deeper relationships with its customers. The free app is now available in the Apple App Store and the Google Play store.
In tablet news, annual sales are expected to surge to 450 million by 2016. While tablets may never completely replace personal desktop computers, they are supplementing larger-screen experiences, Business Insider reports. According to BI Intelligence, there are several drivers to this anticipated tablet explosion – average sales prices are dropping, increased penetration in existing markets, disruptive technologies, and multiple emerging markets ripe for the tablet opportunity. Tablet costs have dropped substantially in the past year – the iPad, for example, is down more than 11 percent from its 2011 price tag – making it more affordable for the masses. Tablets also provide myriads of apps and content such as music, movies, TV shows and magazines, allowing for greater media consumption.
Consumers are exposed to hundreds – maybe even thousands – of ads each day, and as advertisers struggle to optimize app visibility, they’re increasingly turning to Apple’s iPhone. According to a new survey from the Online Publishers Association, iPhone users are more favorable to mobile ads than those on Android. Industry experts, however, advise advertisers to take this research with a grain of salt, saying they shouldn’t be swayed to one platform or another. “This places Android and iOS as equal peers and, given these ads are typically delivered inside apps or through the Web, it is likely advertisers will treat both dominant platforms equally,” technology analyst Rob Enderle said to CIO.
And with the calendar quickly racing toward the rumored Sept. 12 iPhone 5 and iOS 6 reveal, Apple enthusiasts are voicing their desired “wish lists” of features. In particular, gaming enthusiasts are hoping for a bigger screen (the single most important way to enhance the gaming experience,) more gigabytes for more storage, haptic technology, improved graphics technology and support for an external controller, reports MODOJO.
Posted by: Viki ZabalaAugust 15, 2012
With the iPhone 5’s reported release less than one month away, iPhone prices and sales have dropped, while reports about the device’s new features have continued swirling. According to new industry research, Apple’s iPad has continued its market dominance. And, as we say goodbye to the 2012 Summer Olympics, it’s clear that mobile earned “gold” as the channel delivering the greatest online audience engagement during the Games.
Retailers are marketing down current iPhone models to make way for the speculated new iPhone 5. According to AllThingsD, retailers, including Best Buy and Target, are selling iPhones for much less than they have in the past. Best Buy is retailing the eight-gigabyte iPhone 4 for $49, and Target is offering the Verizon and AT&T versions of the iPhone 4S for $179. Apple stores are even matching those prices, reported The Wall Street Journal.
Meanwhile as anticipation builds ahead of the iPhone launch, smartphone sales have stalled. According to analyst firm Gartner, global sales dipped 2.3 percent in Q2 to 419 million units worldwide, down from 428 million the same period last year. iPhone sales dropped nearly 13 percent from Q1, but increased 46 percent from 2011. “High-profile smartphone launches from key manufacturers such as the anticipated Apple iPhone 5, along with Chinese manufacturers pushing 3G and preparing for major device launches in the second half of 2012, will drive the smartphone market upward,” said Anshul Gupta, Gartner principal research analyst, to FierceMobileContent.
In other Apple news, the iPad continued its reign as king of tablets. According to research firm HIS iSuppli, Apple secured nearly 70 percent of the tablet market in Q2 with 17 million shipments worldwide. Samsung took second place with 9.2 percent for 2.3 million shipments, Amazon finished third with 4.2 percent and Asus logged fourth with 2.8 percent. The figures didn’t include Google’s Nexus 7. “Apple’s major media tablet rivals, Google and Microsoft, hope to challenge Apple in the second half of the year, but will be facing formidable headwinds with no sign that the market leader is backing off of its aggressive strategy in the market,” said Rhoda Alexander, director for tablet and monitor research for HIS, in a CNET piece.
With the Summer Olympics now closed, new statistics bestowed mobile the gold medal for online audience engagement. According to Alex Balfour, head of new media for the London 2012 Olympics, 60 percent of visits to the official London2012.com site and apps came from mobile devices. The ratio was so high because the London Organizing Committee of the Olympic Games had several apps and websites on the market, reported paidContent.
Posted by: Viki ZabalaAugust 9, 2012
As anticipation builds for the reported September release of the iPhone 5 and iOS 6, conjectures about which features will and will not be on the device are surfacing along with high expectations for device sales. In other news, a new study reveals some interesting gender-related trends when it comes to the hottest tablets on the market. And the latest reports from London show that mobile apps are providing golden opportunities for Olympic coaches to review their star athletes’ performances.
Nearly one week after initial speculation about the iPhone 5’s Sept. 12 introduction, rumors continued swirling about the potential feature set of Apple’s newest smartphone. According to The Washington Post, the iPhone 5 will not have a pre-installed YouTube app (though users can still watch YouTube via the Web browser). Additionally, Apple has already introduced its own maps app for iOS 6, replacing Google Maps. There are even reports that Apple may recede from Google services and change its default search engine to Bing. “Microsoft needs Apple to make Bing relevant. Apple needs Microsoft in order to stop paying Google billions,” TechCrunch’s MG Siegler wrote. “This is so obvious. I think we may see a Google-free iPhone sooner, rather than later.”
The new iPhone is expected to sell about 170 million of the 200 million iPhones sold during the next year, according to Asymco analyst Horace Dediu. In a CNET piece, Dediu made his annual market analysis, forecasting that the iPhone 5 will seize about 85 percent of sales. He calculated his predictions based on Apple’s chief marketer Phil Schiller’s recent comment that “each new generation sold approximately is equal to all previous generations combined.” Interestingly, the iPhone 4 beat all three of its ancestors, and the 4S is on the path to exceed sales of the first four models.
Meanwhile, the U.S. tablet market continues to grow, with a predicted 47 percent penetration by 2013. According to TechCrunch, comScore has released new statistics about Kindle Fire and iPad users. In a survey of 6,000 tablet owners, researchers found the Kindle Fire has more female than male users (56.6 percent), while the iPad has more male users (52.9 percent). Android tablets were mostly split even between genders. The survey also found that the iPad has the highest satisfaction rating of all tablets.
And with all eyes on London as the Summer Olympics continues, even the coaches have caught app fever – but not to navigate the city or track official medal counts (though there are apps for that too!). According to Reuters, gymnastics, diving and swimming coaches are using mobile apps to analyze form, execution and timing to improve athletes’ performances. By reviewing their athletes’ routines via apps, they’re able to see errors and correct techniques that could have robbed them from a spot on the medal podium.
Posted by: Viki ZabalaJuly 27, 2012
This week, Apple announced its third quarter earnings. Though the company missed Wall Street’s lofty expectations this time around, Apple still moved an enormous amount of iDevices over the last three months, TechCrunch reports.
The tech giant reported revenue of $35 billion and earnings of $8.8 billion (or $9.32 per share). That was up from the $28.57 billion in revenue and profits of $7.31 billion (or $7.79 per share) Apple reported last year during the same quarter.
Apple once again saw strong sales for the iPhone – its best-selling device in Q3. The company sold 26 million iPhones during the quarter, up 28 percent from the same quarter last year. Additionally, the iPad saw a killer quarter, with a sales increase from 11.8 million in Q2 to a whopping 17 million in Q3.
"We're thrilled with record sales of 17 million iPads in the June quarter," said Apple’s Tim Cook said in a statement on announcement day. "We've also just updated the entire MacBook line, will release Mountain Lion [Wednesday], and will be launching iOS 6 this Fall. We are also really looking forward to the amazing new products we've got in the pipeline."
According to Huffington Post, Apple’s average selling prices for its various devices declined to levels last seen in 2010. This was largely due to the fact that consumers opted for less expensive device versions in Q3, instead of upgrading to the latest models.
Additionally in Q3, the company “increasingly relied on sales from large emerging markets such as China, where the Apple name holds even more cachet than it does here,” observes CNET’s Josh Lowensohn.