Posted by: Viki ZabalaOctober 21, 2011
After hitting stores last Friday, it took just three days for consumers to snatch up 4 million iPhone 4S devices – an all-time mobile industry record. At the beginning of the week, Apple announced that 25 million people were already using its new operating system, iOS 5, and that more than 20 million had signed up for its iCloud service. We’ll check out Apple’s audacious predictions for the upcoming holiday season, seven Android must-reads and also find out what all the Siri and Ice Cream Sandwich fuss is about in this week’s Fiksu Feed.
On Tuesday, Apple announced its Q4 2011 earnings. Though the company had its second best quarter ever, tongues were wagging as it fell short of the Street’s lofty expectations for the first time in a long time. Nevertheless, it’s onward and upward for Apple. The company is projecting to make $37 billion in revenue next (holiday) quarter – a whopping $10 billion more than last year. Additionally, MG Siegler of TechCrunch reports that "Apple is so confident that next quarter is going to be a blow-out quarter that Apple CEO Tim Cook and CFO Peter Oppenheimer went out of their way to predict that Apple would see record iPhone and iPad sales next quarter. That’s something Apple never does." So despite some negative press this week, Apple seems more confident than ever.
In other Apple news, the company’s latest game-changer, Siri, the voice-controlled virtual assistant, continues to make headlines. There’s no shortage of reporters singing its praises, while many others are quick to gripe about their experiences. Louis Bedigian shares his thoughts in this Forbes piece – Is Siri Seriously Awesome or Seriously Flawed?
Sharing center stage with Apple this week is Android. AdWeek’s Kim Mae Heussner reports that "While Apple’s iPhone and iOS ecosystem are still a hit among consumers, developers and advertisers, Android’s fortune is slowly changing." The publication surveyed a number of analysts, industry insiders and developers to compile seven things you need to know right now about Android, the platform that may just give Apple a run for its money.
Ryan Kim of GigaOM reports that being at the top of the smartphone market hasn’t satisfied Google execs. The customer experience team behind Android wants to move beyond record sales to inspire user emotions like "wonder" and "awe." In other words, it wants Android users to love their phones as much as iPhone users do.
Android’s efforts to become more usable and lovable were illustrated in the unveiling of its long-anticipated 4.0 mobile operating system, Ice Cream Sandwich. According to Jason Ankeny of FierceMobileContent, the new OS promises a more sophisticated and unified user experience across smartphones and tablets – reducing the platform’s rampant fragmentation issues. Full details can be found here.
Fun Friday fact: did you know that cell phone technology has been around since 1973? Geek.com covered Wilson Electronics’ visual depiction of the cell phone’s evolution – from a "literal brick to the svelte smartphones we have today" – that filled our team with nostalgia and prompted a few chuckles. Check out the infographic – along with some fun mobile trivia – here.
Posted by: Viki ZabalaOctober 14, 2011
This week in mobile news, Apple’s new iPhone 4S delighted early adopters, while its iOS 5 received a mixed bag of reviews following the much-anticipated Wednesday launch. Meanwhile, Blackberry users across five continents fumed as a massive outage cut off access to email and Web services for several days. We’ll explore these stories, as well as interesting new industry data predicting Android’s ascendancy, in this week’s Fiksu Feed.
It’s been a tough week for Blackberry. The highly publicized, multi-day Blackberry outage frustrated millions of smartphone users around the globe and put more pressure on Research In Motion for sweeping changes. On Thursday, the company announced that it had resolved its technical issues, but that it would likely take a while for service to return to normal. New York Times has more here.
In other news, Apple’s brand new operating system, iOS 5, made a huge splash this week. It’s virtually impossible to open a newspaper, surf the Web or jump on your favorite social networking channel without getting caught up in conversations about its 200+ new features. Jason Gilbert of Huffington Post calls it a "must-have" in this in-depth feature. However, as is often the case with new operating systems, many consumers reported frustratingly long download times and bugs as they installed iOS 5. David Martin of Cult of Mac offers trouble-shooting tips for iPhone, iPad and iPod Touch users here.
Tech reporters across the industry are buzzing with glowing reviews of Apple’s latest device, iPhone 4S. In his review round-up citing GigaOM and AllThingsD among others, Appolicious’ Phil Hornshaw notes that “most of the reviews acknowledge that the phone isn’t too vastly different from the current version of the iPhone, although it is pretty well improved. If you’re due for an upgrade or new to the iPhone (or you just can’t wait), it sounds like you won’t be disappointed.”
Despite the seemingly ubiquitous obsession with all things Apple, the company’s days as the undisputed “king of apps” may be numbered, reports TIME’s Graeme McMillan. Research from Xyologic indicates that Apple’s monthly app download rate currently surpasses Android by two times. However, the company predicts that Android’s app downloads will overtake Apple’s by June 2012. This is due in part to Android’s ever-increasing popularity in overseas markets, coupled with the growing number of apps available in the Android Market.
The two horse race is clearly on and it’s apparent that mobile app marketers need to take a closer look at the opportunity that an Android app presents. In fact, Fiksu released new data earlier this week revealing that, on average, Android app users are two times more loyal than iOS app users. If you haven’t already, we encourage you to check out our blog post here. And read what MediaPost’s Steve Smith and ReadWriteWeb’s Dan Rowinski had to say about our findings.
Another week, another prediction about the ever-increasing appetite for mobile apps. Sarah Perez of TechCrunch reported on new research from analyst firm Berg Insight, revealing that mobile app downloads will reach 98 billion by 2015. Additionally, app store revenue is also expected to reach $11.8 billion by 2015. See here for additional study findings.
Posted by: Micah AdlerAugust 26, 2011
Recent news on TechCrunch and TUAW about Apple’s iOS 5 beta release 6 on Friday sent out a ripple across the app development world. Apple stated that, over time, it is going to be phasing out – “deprecating” – UDIDs, the unique identifiers that have long been used by developers as a consistent identifier of a mobile iOS device.
It is important to note - deprecation does not mean elimination! It simply is a warning to developers that at some point in the future, this functionality might no longer exist. Specifically, UDIDs will be deprecated, but still available, in the release of iOS 5.0, which is expected some time this fall.
Furthermore, Apple is clearly trying to communicate its intentions on this topic well in advance to the app development community, and is giving developers ample time to phase in alternative solutions. Thus, we do not expect Apple to make immediate changes to developer's access to UDIDs within the next several months.
UDID based tracking helps developers understand app usage. And just as important, UDIDs enable developers to attribute an app download to the source of that download. With this stated, Fiksu plans on keeping our community abreast as more developments on these changes unfold.