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An Important Milestone in Our Journey: Fiksu Secures $10M in Series B Financing
Posted by: Viki Zabala
July 30, 2012
You may have read that in early July we received $10 million in Series B financing, a major step forward in Fiksu’s mission to deliver high-performance mobile app marketing value to brands. In fact, it’s thanks to surging customer confidence and demand – and a lot of hard work by everyone on the Fiksu team – that we were able to secure this new round of funding from new investor Qualcomm Ventures and existing investor Charles River Ventures.
We’ll be using these new funds to fuel three strategic areas of business growth. The first is to expand our customer-facing operations in Europe and Asia Pacific, two regions ripe for mobile app marketing growth. Second, we’ll be investing in our core optimization platform, the backbone of our value. Third, we’ll be developing more strategic partnerships with agencies to strengthen their mobile advertising results for brands.
Fiksu has an incredible opportunity to capitalize on the enormous growth potential of the mobile app market which, according to ABI Research, will reach an estimated $46 billion by 2016. This new funding will further solidify our position as the mobile advertising optimization leader, helping app brands acquire large volumes of loyal users at very efficient costs. Consider these facts:
· We record more than 1 billion app launches per week, including app actions such as registrations and in-app purchases, as well as real-time bidding requests. This data powers the real-time optimization of ad campaigns.
· In terms of inventory, we offer unmatched volume: 225 billion potential iOS and Android smartphone ad impressions per month across more than 40 mobile ad networks and real-time bidding exchanges.
· Our platform uniquely enables insight into more than 33 billion post download in-app activities – launches, purchases, registrations, and upgrades – along with real-time attribution of ongoing user engagement activity.
· Our campaigns offer the most variables such as traffic source, publishers, device, creative, organic uplift and country. We leverage these variables to dynamically optimize marketing spend in real-time to deliver the most predictable and cost-effective results.
It’s been a remarkable and rewarding journey since the launch of Fiksu and the Fiksu® for Mobile Apps platform back in April 2011. Thanks to all who shared our funding news, including Kim-Mai Cutler of TechCrunch, Dean Takahashi of VentureBeat, Amanda Schwab of PandoDaily, Chris Reidy of The Boston Globe, Ira Kantor of The Boston Herald, Erin Kutz of Xconomy, Mark Walsh of MediaPost and Jason Ankeny of FierceMobileContent.
But most importantly, thanks to the hardworking Fiksu family and to our customers. We can’t wait for the next chapter in our story.