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Posted by: Viki ZabalaFebruary 4, 2013
- Facebook reports that mobile use exceeded PC use for the first time ever in Q4 2012.
- In just five short months since its release, Apple’s iOS 6 is now powering a whopping 300 million devices around the world.
- As the app store giants continue to jostle for first place, Apple's App Store hits record revenue numbers while Google Play boasts faster growth.
- During Q4 2012, Apple sold more smartphones than any other seller in the U.S. market, a first for the company.
During its Q4 earnings report last week, Facebook announced that, for the first time, it has more mobile users than desktop users and also hinted at plans for improving mobile ad targeting and relevance, critical to building its mobile ad revenues. In fact, Fiksu is a part of those plans, as we announced a new integration with Facebook this morning. (More details coming later today.) Mobile ads accounted for 23 percent of Facebook's revenue during the 2012 holiday season, and of its 680 million mobile monthly users, 157 million now interact with the service exclusively on mobile devices, reports Ad Age.
On Monday, Phil Schiller, Apple’s senior vice president of worldwide marketing, announced, “iOS 6 is the world’s most advanced mobile operating system, with nearly 300 million iPhone, iPad, and iPod touch devices on iOS 6 in just five months, it may be the most popular new version of an OS in history.” This is certainly motivation for mobile developers and marketers to take advantage of Apple’s latest innovations, reports Matthew Panzarino of The Next Web.
While Apple’s App Store grew by one-fifth from Q3 to Q4 in 2012, Google Play saw its revenue double, according to a recent report from App Annie. “Google Play owed this boost to Japan, the U.S. and South Korea, which respectively led the growth, and contributed nearly half of the store's app revenue in the fourth quarter of last year,” reported Anita Li in Mashable. The report also noted that the majority of app revenue from these countries came specifically from gaming apps.
For the first time ever, the iPhone was the most popular phone in the U.S. during the fourth quarter of 2012, reportsGigaOm’s Erica Ogg. The company sold 17.7 million smartphones during the quarter, just barely edging out Samsung, which sold 16.8 million phones, according to Strategy Analytics’ new Wireless Device Strategy report. In total, 52 million phones were sold in the U.S. between October and December 2012, and Apple and Samsung dominated the competition, selling two out of every three phones.
Image courtesy TechCrunch.
Posted by: Viki ZabalaDecember 7, 2012
It's been an exciting first year as we built out and nurtured the FreeMyApps platform, which has quickly become the go-to destination for eager consumers interested in discovering new apps. In fact, the FreeMyApps platform has more than 750,000 monthly active users.
The beta version of the FreeMyApps Android app can now be downloaded from freemyapps.com for both smartphones and tablets, and the full version will debut on Google Play later this month. The Android FreeMyApps community is expected to ramp up quickly as the hundreds of thousands of current FreeMyApps users on iPhones, iPads and iPod Touches will be able to do cross-platform social sharing with their friends on Android devices.
FreeMyApps offers users iTunes and GooglePlay gift cards for discovering and engaging with apps and games, which then pumps money back into the app ecosystem through in-app purchases and the purchasing of paid apps. Users can also select gift cards from Amazon.com, Groupon, Fandango, Hulu+ and more, and will soon be able to redeem their credits to donate to their favorite charities.
Posted by: Viki ZabalaOctober 17, 2012
On the heels of the iPhone 5 release, Apple is expected to unleash the iPad Mini at an event on Tuesday, Oct. 23, according to invitations the technology giant sent to the media.
- Reports also suggest the iPad Mini will be available in 24 different configurations and two colors – and many bloggers are speculating on other yet-to-be-announced enhancements.
- Meanwhile, for Android app developers looking to “cash in on the Google Play gold mine,” an industry visionary outlines six best practices.
Reporters have now received invitations from Apple to an Oct. 23 event at 10 a.m. PT, where the company is expected to unveil the highly anticipated “iPad Mini,” according to CNET. The invitation’s tagline read “We’ve got a little more to show you,” and the event is being held at the California Theatre in San Jose, Calif. As always, Apple is keeping mum about the new tablet’s overall features, but experts believe that it will boast a “7.85-inch liquid-crystal display and a Lightning connector,” reports AllThingsD. And, of course, it’s expected to be thinner. Aren't they always?
According to AppleInsider, the iPad Mini is expected to retail in 24 different configurations and two colors. There is also speculation that Apple could debut an entry-level, 8-gigabyte model, the iPad’s smallest storage capacity yet. Rumors will continue to swirl as the countdown to next Tuesday begins.
In Android news, Google Play continues its rapid growth, and Android developers across the globe are looking for ways to make their apps stand out. In a TechCrunch piece, Oliver Lo, vice president of marketing for App Annie, recommends six “crucial” steps to help developers create successful apps for Google’s app store, which has seen a nearly 140 percent growth in the first seven months of 2012. These factors include testing apps, knowing how to properly set up apps in Google Play, including colorful screenshots and clearly written app descriptions, strategically marketing apps, providing exceptional user support and tracking app performance. At Fiksu, we’ve also discussed the compelling opportunities the Android market offers and how it can benefit your app business in exceptional ways. To arm you with the information needed to improve Android app discovery, drive more installs and generate long-term, loyal usage, we’ve also developed an e-book, which you can download here for free.
Posted by: Viki ZabalaAugust 22, 2012
Venture capital investments in mobile have boomed this year, reaching levels not seen since 2001. For thrill-seekers hoping to hit the jackpot and “win big,” new smartphone and tablet apps are providing Las Vegas-style gambling options – with real money – at the swipe of an index finger. And following a series of leaks and rumors, Google Play will now offer gift cards for its content-distribution store.
Mobile now represents a staggering 46 percent of all VC investments, with venture backing for mobile consumer apps totaling nearly $4 billion during the first six months of 2012, according to new data from M&A advisor firm Rutberg & Company. During this time, VCs invested in 479 mobile startups, with the median funding round size netting at $3.5 million. “The six-month mobile investment total represents the highest level of activity for a half-year period since the firm initiated coverage in 2001 – in addition, 2012 mobile investments are currently $1 billion ahead of the pace set during the first half of 2011, which was the largest year for mobile tech venture funding in a decade,” reports Jason Ankeny in FierceMobileContent.
Juniper Research estimates that by 2017 consumers will gamble $100 billion on their mobile devices. Game developers have recognized this huge market opportunity and are starting to convert smartphones into virtual casinos – and up the ante by adding real-money bets. In the U.K., where it is legal, Big Fish Games Inc. will soon introduce a version of its gambling app Big Fish Casino with real-money betting, Bloomberg reports. “This is the biggest opportunity that game developers have had since the advent of the Internet,” Christopher Griffin, chief executive officer of Betable, said in his recent Bloomberg interview. While in-app gambling with real money isn’t yet cleared in the U.S., gaming giant Zynga is lobbying hard because the company has plans of its own to launch real-money gaming products in the first half of 2013, according to reports in the The Wall Street Journal.
After months of speculation and increasing user demands, Google Play gift cards are officially expected to hit U.S. retailers in the next few weeks, reports Engadget. The gift cards will be available in $10, $25 and $50 denominations, and users can redeem them for just about any digital content in the Play Store. These new cards represent Google’s latest step toward a “full-fledged content store," helping Google to compete with the popular Apple's iTunes gift cards and others in the physical retail store market, according to The Verge.
Posted by: Viki ZabalaAugust 3, 2012
Following months of rumors, a date has reportedly been set for the launch of the iPhone 5. In other welcome news, two industry reports chart the significant growth of mobile ad spending and app revenues. Meanwhile, Android developers received word of important policy changes for the Google Play app store.
Apple will announce its iPhone 5 Wednesday, Sept. 12, with the device hitting stores Friday, Sept. 21, according to new reports. According to a Mashable piece, the launch will be made via a special announcement and will also include a new iPod Nano and possibly the iPad Mini. As CNET reports, Apple expects to produce 20 million iPhone 5 units in the September quarter alone. And J.P. Morgan predicts Apple meeting – or exceeding – the current sales estimates of 39.5 million for Q4 2012 and 37.8 million for Q1 2013.
According to a new report from eMarketer, global mobile ad spending is projected to hit $6.4 billion in 2012. Driven by strong growth in the U.S., mobile ad spending will increase about 62 percent this year, putting the U.S. market ahead of Japan for the first time. The research estimates the U.S. mobile ad industry will balloon 96.6 percent to $2.3 billion in 2012. Mashable shares a chart that depicts mobile ad spending worldwide (by region and country) from 2011-2016.
Revenues generated by iOS and Android apps are forecast for healthy growth, says Mobile Marketer. New data from Flurry Analytics projects app revenues to grow 60 percent to $8.7 billion, with advertising as the fastest growing revenue category. According to Flurry’s data, iOS and Android apps tallied a total of $5.4 billion in 2011 from premium sales, in-app purchases and advertising sales. Interestingly, in 2010, the top 25 ranked titles on iOS and Android generated 28 percent of revenue from premium sales and in-app purchases, but this year, they are expected produce only 15 percent of revenue. “What’s most surprising is that that mid and long tails are getting fatter not skinnier,” said Peter Farago, vice president of marketing at Flurry Analytics. “More apps are making more money.”
This week, Google Play delivered a letter to its tens of thousands of Android developers, informing them that it is making numerous changes to tighten its policies. Changes included naming apps, app icons, payments, privacy, spam and advertising. “All in all, this is a pretty strong list of ways that Google can now use to better control what kind of apps appear in the store, and perhaps attempt to raise the quality in the process,” writes Ingrid Lunden in her TechCrunch piece. Developers of new apps will be required to meet the new policy changes immediately, while apps that violate the new rules will have 30 days to comply or risk app store ejection. You can read Google Play’s full letter here.
Posted by: Viki ZabalaJuly 26, 2012
After recently announcing the next version of Android, “Jelly Bean,” Google touted some impressive numbers surrounding the Google Play ecosystem. With 1.5 billion installs a month, 600,000 available apps and games and 20 billion app installs, Google is quickly closing the gap between Google Play and Apple’s App Store.
We’ve discussed the compelling opportunities the Android market offers and how it can benefit your app business in exceptional ways. To arm you with the information you need to improve Android app discovery, drive more installs and generate long-term, loyal usage, we've also developed a new eBook
In addition to discovering four “must-know” differences between Google Play and Apple’s App Store, our new eBook provides you with six valuable tips for Android marketing success, including:
1. Exploit the Marketing Attribution Capabilities of Google Play: Take full advantage of Google Play’s marketing attribution capabilities to conduct closed-loop analysis of your advertising, and base ongoing advertising decisions on known performance. As you acquire users, use this data to steer your marketing toward the sources that generate your most desired users, at the best cost.
2. Optimize Advertising in Real Time: With the insights gained from marketing attribution, optimize your advertising in real time toward traffic sources that are delivering the best results.
3. Optimize Your App for Search: In Google Play, search is the primary means of organic discovery. You can greatly influence search rank, and therefore app discovery, by identifying your most successful keyword and including it in the app title, and by using that keyword in the app description and promo text multiple times. Since updating your submission is quick and easy, consider experimenting with different keywords and combinations to see which yield better results.
4. Conduct Longer-Term Ad Campaigns with Multiple Networks: Google Play’s ranking algorithm rewards long-term user acquisition—apps that acquire and retain users are awarded with higher ranks. Therefore, ad campaigns should be sustained over several months, as opposed to short bursts of activity often seen in the iOS market.
5. Test Your App Presentation on Google Play: Take advantage of the fact that you can update your app immediately on Google Play. Test the way your app is presented. Try different app titles and meta tags. Test the app name in the logo. Explore new ways to describe your app, and look for new keywords.
6. Target Loyal Users—Not Just Installs: To build a thriving app business, you need installs by loyal users. It is loyal users who use your app repeatedly, make purchases, register, or take other actions that tie back to an ROI. An install, or even an app launch, does not mean that you have a loyal user. In fact, studies show that many users who install an app never even use it, or abandon it after a single use. It is loyal users on which you ultimately build your app business.
Posted by: Viki ZabalaMay 16, 2012
As Google plans for some major changes to its Android operating system, the Android platform continues to race full speed ahead, gaining market share across major global markets. And in anticipation of Apple’s sixth-generation iPhone model which expected to launch later this year, iPhone 4S orders have already dropped significantly. Read on for more…
Google is shifting its strategy for Android, reports The Wall Street Journal, in a “bid to create a united front with smartphone and tablet makers to take on rivals like Apple and prevent wireless carriers from controlling the devices.” The company is preparing to expand its Nexus program and will soon offer early access to the Nexus—or “Jellybean”—devices to multiple mobile device makers in an attempt to create a more robust ecosystem. According to the Journal, Google will also sell all of the new devices directly to users in the U.S., Europe and Asia through its new Google Play Device Store.
And new numbers released by Kantar WorldPanel on Tuesday show Android stretching its market lead in major markets around the world, doubling market share in Spain, Italy and Germany year-on-year. But a strong demand for the iPhone 4S has helped Apple begin to close the gap with the Google platform here in the U.S.
Apple Insider is reporting on a significant decline in iPhone 4S sales. According to Analyst Shaw Wu of Sterne Agge, Apple has dramatically reduced iPhone orders by 20 to 25 percent. "From our understanding, the reason for the reduction is not demand related but rather due to the upcoming 6th generation iPhone refresh likely in the September-October timeframe," said Wu. Speculations abound around the new design—will it have a four-inch screen or 4G LTE connectivity? Only one thing is for sure—we’ll be hearing many more rumors before Apple unveils its new model.