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Posted by: Kelsey HeaveyAugust 14, 2013
With over 152,000 active titles in the App Store, not only are games the largest category - they also appeal to a unique and valuable audience. Game consumers can be fiercely loyal to the favorites, as well as excited about new games, actively seeking out the next game to master. To share their excitement and find the next hot game, many join communities where they can discover new games, read and write game reviews, get tips on beating the next level, or brag, trash-talk, and chat with other players. This community emphasis is a big opportunity for game app marketers to find new players.
Gamers and publishers building connections
You can see the difference in the App Store reviews for games. The current number one paid games app, Minecraft, is full of comments like “In the next up date please add roller coaster tracks” to “When will the red stone update come out?” as well as tips, tactics, and general enthusiasm.
Outside of App Store reviews, a dominant hub for many of these conversations and communities is social media. Publishers have learned that social media followers are dedicated and interested gamers, and so many have found success in making their own Twitter accounts and founding communities. Angry Birds, for example, has nearly 600K followers, and interacts with them with questions such as “What’s your favorite Angry Birds game?” and tweets about game updates. Angry Birds has successfully created a community that fosters engagement and delivers rewards for their followers.
The opportunity for game app marketers
You don't have to be Angry Birds to take advantage of the social nature of gamers. These days, popular incentivized networks can offer an integrated social play that is incredibly beneficial for game marketers. On our own network, FreeMyApps, there are over 300K dedicated followers who have entrusted their social media network as a source for finding new games. We see the excitement in comments on our social channels all the time, like “I just got that one today! When’s the next sponsor app coming?” as well as all the likes, retweets, and favorites that roll in.
Incentivized ad networks are a proven, common component of game app marketing – but not all of them include the social promotion that can give you an extra boost of active players. Loyal followers of app discovery sources like FreeMyApps come to actively seek out games, share their favorites, and comment on them with other users. An app marketing campaign with a strong social component offers game developers the ability to connect with the most engaged, high-quality users. For more factors to be looking for when choosing an app discovery incent network, download our eBook: Top 10 Tips to Identify High-Performance App Discovery Incent Networks.
Posted by: Viki ZabalaDecember 13, 2012
It’s been a busy few weeks for Fiksu! Last week, in between stops at the Game Monetization Summit, Mobile Gaming Europe, and AppNation, we debuted FreeMyApps for Android. Today, we’re introducing a number of innovative enhancements to our flagship Fiksu Platform that make it the first and only platform to provide comprehensive tracking, centralized media buying access, advanced optimization, and detailed reporting for mobile app marketers. Put simply, it's a high-performance platform for mobile app marketing.
At the center of these updates is our new powerful reporting and analytics dashboard for tracking mobile app advertising performance and media spend. Our platform also now features the most technologically advanced approach to attribution and tracking for real-time bidding (RTB), removing the guesswork from bidding and buying decisions and solving the historically difficult problem of mobile targeting.
We recognize that a robust mobile advertising platform is the future of mobile app marketing, and we're committed to leading the charge. We’ve already seen impressive results for our customers’ user acquisition programs, including up to 60 percent reduction in media costs, up to a three-time increase in loyal user acquisition, and significant revenue for 30 of the top 50 grossing gaming app publishers.
Here’s a quick look at the new and enhanced features:
- New analytics dashboard: The new Fiksu dashboard provides full transparency into mobile advertising performance including detailed statistics on post-download behaviors such as purchases and registrations. It equips marketers with deep, customizable analysis into loyal user acquisition and monetization tactics by ad network, campaign, country, and device, moving targeting beyond CPI to focus on what really matters: finding users that engage and monetize.
- Tracking and attribution: With five patents pending around mobile ad tracking and app marketing, our platform delivers the most accurate, measurable results and the greatest buying power. A multitechnology approach, including UDID, Advertising Identifier, Digital Fingerprinting, HTML5 cookies, and MAC Address tracking, enables access to more than 225 billion global monthly impressions across hundreds of ad networks, real-time bidding exchanges, social networks, and premium publisher sources.
- Broadest campaign tracking: Our platform now allows marketers to track all their campaigns by providing tracking links that can be used to monitor and report on social media, email, QR codes, and other campaigns — all in one central location within the Fiksu dashboard, regardless of the campaigns’ origins.
- Centralized media buying: We can now connect app marketers to more than 95 percent of all available iOS and Android inventory. Our platform’s ad buying capabilities are fueled by recent enhancements to our demand-side RTB platform, enabling the most value through targeted, highly cost-efficient media buying. Unparalleled technology advances give us access to this valuable RTB inventory without the need for UDIDs or identifiers.
- KnowledgeBase: Our platform draws upon 59 billion tracked app events, with an additional 1.7 billion added every week, to deliver unprecedented insights that drive precise targeting, removing guesswork from bidding and buying decisions.
We are truly excited to launch the new platform and looking forward to continued growth in 2013.
Posted by: Viki ZabalaDecember 7, 2012
It's been an exciting first year as we built out and nurtured the FreeMyApps platform, which has quickly become the go-to destination for eager consumers interested in discovering new apps. In fact, the FreeMyApps platform has more than 750,000 monthly active users.
The beta version of the FreeMyApps Android app can now be downloaded from freemyapps.com for both smartphones and tablets, and the full version will debut on Google Play later this month. The Android FreeMyApps community is expected to ramp up quickly as the hundreds of thousands of current FreeMyApps users on iPhones, iPads and iPod Touches will be able to do cross-platform social sharing with their friends on Android devices.
FreeMyApps offers users iTunes and GooglePlay gift cards for discovering and engaging with apps and games, which then pumps money back into the app ecosystem through in-app purchases and the purchasing of paid apps. Users can also select gift cards from Amazon.com, Groupon, Fandango, Hulu+ and more, and will soon be able to redeem their credits to donate to their favorite charities.
Posted by: Viki ZabalaMarch 22, 2012
New research suggests the increasingly large screen sizes and impressive graphics will make tablets a growing force in mobile games. While mobile game developers may be thankful for the specs on the new iPad tablet, new iPad 3 owners may not be so thrilled. Consumer reports reveal that owners are less than satisfied with the increased heat put out by the device, as well as the decreased battery life. And interestingly, though mobile games are designed to offer consumers entertainment on-the-go, a new survey reveals that almost half of all gaming sessions occur when users are at home. Speaking of games, Angry Birds Space made quite a debut this week, read on to find out more…
Mediapost is reporting on new research predicting that total end-user revenue from tablet games will grow to $3.1 billion by 2014, up from $491 million in 2011. The faster processor, doubled memory and bolstered graphics are certainly to thank for the increased spend. Research suggests that in just four years, tablets will account for more than one-third of all mobile game revenue.
And while mobile app game developers are recoding their work to take full advantage of the new iPad’s advanced features, The Next Web reports that the device’s added features may actually be a problem for consumers. A number of new owners are experiencing increased heat output and an inability to charge their device when running games and other apps. Contributing to the problem are the tablet’s retina display, superior quad-core graphics and increased use of LED bars on the display which ultimately cause the device’s backlight to consume 2.5 times more battery life than it does in the iPad 2.
In other news, a new survey by Miniclip and MoPub reveals that 44 percent of mobile gamers typically play games at home, when they are just “hanging out.” FierceMobileContent is highlighting the survey which also indicates that action and sports titles are more popular with gamers between the ages of 13 and 17, while puzzle games attract and retain older audiences.
And last but certainly not least, Seattle’s Space Needle looked a little different Thursday morning – with a giant, red, angry bird hanging off the side of the city’s most iconic building. The stunt is all part of the launch of the next chapter in the mega popular “Angry Birds” saga, “Angry Birds Space.” Locals and tourists alike gathered around the Space Needle hoping for a literal launch of the popular feathered friend in to space. However, according to Forbes,the bird isn’t going anywhere and is merely just an “art installation.” Users eager to get their hands on the newly released app can now get Angry Birds Space for the iPhone, iPod Touch and iPad for free with FreeMyApps, by simply earning credits by trying other free sponsor apps on the site.
Posted by: Viki ZabalaDecember 20, 2011
Last week we celebrated the launch of our new mobile app advertising product – FreeMyApps. Having a paid app in today’s freemium world is a challenge to say the least. Most people don’t think twice about throwing an unplanned one-dollar can of peaches into their cart at the supermarket. But ask them to pay 99 cents for an app, and it’s a game changer that keeps users away and makes marketing these apps even more difficult.
Many of our clients – and the app development community at-large – have been searching for a more viable way to market paid apps. To help address this critical industry need, we were thrilled to introduce FreeMyApps – a new, scalable way for developers and marketers of paid iOS apps to cost-effectively drive app downloads, grow revenue and heighten word of mouth awareness.
Ryan Kim of GigaOm wrote this week, “I think Fiksu has an intriguing tool for paid developers, who are reluctant to give up charging for their apps but struggle to keep up in a world dominated by free apps.”
Interested in how it works?
Developers of free mobile apps are encouraged to bid to promote their apps to end users via FreeMyApps. We then leverage this revenue stream to purchase select paid apps in the Apple App Store and gift them to users in exchange for downloading and trying our sponsor free apps.
Paid app developers, on the other hand, bid to get their premium apps in front of new end users who build up credits by downloading and trying our sponsor free apps – providing an innovative new source of exposure and revenue.
Powered by the same Fiksu (smart) algorithms used by our flagship product, Fiksu for Mobile Apps, FreeMyApps targets and optimizes the best mix of advertising traffic across the entire mobile ecosystem. Paid app developers profit without having to make the switch to a free model, and free app developers expand their reach significantly.
Long story short – it’s a win win for everyone; free apps, paid apps and especially the consumer! “Seems like a great way to get that application you’ve got your eyes on and certainly a cool way to discover applications, both free and paid through the service,” says Nikhil Katti of iPhone Alley.
Have you been wanting Angry Birds or Cut the Rope? Haven’t gotten them yet because you don’t want to pay? Check out FreeMyApps.com.
It’s really exciting to work in the world of apps right now as their usage continues to skyrocket. This high level of user interest presents brands with exciting new opportunities to promote their services and products to an ever-growing audience. However, cutting through the noise to generate enough cost-effective downloads to scale an app business remains an expensive challenge – particularly for paid app marketers. As Gregory Gomer of BostInno wrote this week, FreeMyApps “looks like a great place to discover apps – in a crowded app world – and provides developers a new tool to drive downloads.”
In addition, here’s what else the industry is saying about FreeMyApps:
PocketGamer’s Jon Jordan comments, “While the industry's switch to freemium apps has resulted in massive competition in terms of acquiring users, it's obviously also impacted on the likelihood of people downloading paid games. U.S. user acquisition outfit Fiksu is out to wrap up these two trends into a new business with the launch of its consumer-focused FreeMyApps service.” He also posted a follow-up story here, along with a Q&A with Fiksu’s Micah Adler here.
“One of the reasons we’ve seen developers shift to the freemium model this year is that paid apps generally get about one-tenth the number of downloads that free ones do. That prevents users who might eventually want to pay for something inside an app from trying it out in the first place. Now Boston-based Fiksu is trying to find a way that developers of paid apps can avoid this problem and cheaply get users too,” writes Kim-Mai Cutler of InsideMobileApps.
A big thanks to all of the other publications that covered our exciting news this week, including AllThingsD, FierceMobileContent, Mass High Tech, Mobile Marketing Magazine, Mobile World Live and Xconomy.